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Last updated on 2024年9月24日

What are the most important product design metrics to track for scalability and growth?

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As a product engineer, you know that designing a great product is not enough to ensure its success. You also need to measure how well your product performs, how it satisfies your users, and how it contributes to your business goals. Tracking the right product design metrics can help you optimize your product for scalability and growth, as well as identify and solve potential issues before they become costly problems. In this article, we will discuss some of the most important product design metrics to track for scalability and growth, and how to use them effectively.

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Dr. RVS Praveen Ph.D

Director - Product Engineering at LTIMindtree

1 User engagement

User engagement is a measure of how often and how deeply your users interact with your product. It can include metrics such as active users, session length, retention rate, churn rate, and feature usage. User engagement metrics can help you understand how well your product meets your users' needs and expectations, how loyal and satisfied they are, and how likely they are to recommend your product to others. User engagement metrics can also help you identify which features or segments of your product need more attention or improvement, and which ones are driving the most value for your users and your business.

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Dr. RVS Praveen Ph.D

Director - Product Engineering at LTIMindtree
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1. User engagement measures how frequently and deeply users interact with a product. 2. Metrics include active users, session duration, retention, churn, and feature utilization. 3. User engagement gauges user satisfaction, loyalty, and likelihood of recommending the product. 4. It helps understand if the product meets user needs and which features are most valuable. 5. Tracking user engagement assists in identifying areas for improvement and focusing on high-value features.

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2 User feedback

User feedback is a measure of how your users perceive and respond to your product. It can include metrics such as net promoter score (NPS), customer satisfaction (CSAT), customer effort score (CES), and user reviews. User feedback metrics can help you evaluate how your product delivers on your value proposition, how it solves your users' pain points, and how it creates a positive user experience. User feedback metrics can also help you gather insights and suggestions from your users, and validate your assumptions and hypotheses about your product.

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Dr. RVS Praveen Ph.D

Director - Product Engineering at LTIMindtree
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1. User feedback gauges user perceptions and responses to a product. 2. Metrics include NPS, CSAT, CES, and user reviews. 3. It evaluates how well the product delivers its value proposition and addresses user pain points. 4. User feedback provides insights and suggestions for product improvement. 5. It helps validate assumptions and hypotheses about the product's performance and user experience.

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3 User behavior

User behavior is a measure of how your users actually use your product, as opposed to how they say they use it or how you expect them to use it. It can include metrics such as user flows, funnels, cohorts, heatmaps, and event tracking. User behavior metrics can help you uncover how your users navigate and interact with your product, what triggers and motivates them, what barriers and frustrations they encounter, and what outcomes and goals they achieve. User behavior metrics can also help you test and optimize your product design, user interface, and user experience, and discover new opportunities and features for your product.

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Dr. RVS Praveen Ph.D

Director - Product Engineering at LTIMindtree
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1. User behavior metrics reveal how users engage with a product. 2. Metrics include user flows, funnels, cohorts, heatmaps, and event tracking. 3. They uncover navigation patterns, motivations, and barriers users face. 4. User behavior metrics aid in testing and optimizing product design and user experience. 5. They help discover opportunities and features for product enhancement and development.

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4 Product performance

Product performance is a measure of how well your product functions, operates, and delivers on its core functionality. It can include metrics such as speed, reliability, availability, scalability, security, and error rate. Product performance metrics can help you ensure that your product meets the technical and quality standards of your users and your industry, and that it can handle the increasing demand and complexity of your product. Product performance metrics can also help you monitor and troubleshoot any issues or bugs that may affect your product functionality or user satisfaction.

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Loan Vuong

UX/UI Designer Manager
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Imagine trying to enjoy a product, but its website or app won't load – how frustrating! That's why, in addition to other metrics, product performance is a key factor that directly affects user experience. It's evaluated through several key aspects: - Load Time and Speed: Measure how quickly the product loads and runs. Slow performance often leads to higher user abandonment. - Crash Rate: Monitor how often the app or website crashes, as this greatly disrupts the user experience. - Scalability: Assess how well the product can handle increased traffic, data, or usage over time. Effectively managing product performance is essential for setting a good start for the overall user experience.

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5 Product impact

Product impact is a measure of how your product affects your business objectives, outcomes, and strategy. It can include metrics such as revenue, profit, cost, conversion, retention, acquisition, lifetime value, and return on investment. Product impact metrics can help you evaluate how your product contributes to your business growth, sustainability, and competitive advantage, and how it aligns with your vision and mission. Product impact metrics can also help you prioritize and justify your product decisions, investments, and roadmaps, and communicate your product value to your stakeholders and customers.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are the most important product design metrics to track for scalability and growth?

1

2

3

4

5

6

1 User engagement

2 User feedback

3 User behavior

4 Product performance

5 Product impact

6 Here’s what else to consider

Product Engineering

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What are the most important product design metrics to track for scalability and growth?

1

2

3

4

5

6

1 User engagement

2 User feedback

3 User behavior

4 Product performance

5 Product impact

6 Here’s what else to consider

Product Engineering

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