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What are the most important factors to consider when measuring facilitation impact in business development?

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Facilitation is a valuable skill for business development, as it can help you engage with potential clients, partners, and stakeholders in a collaborative and productive way. But how do you measure the impact of your facilitation efforts on your business goals? In this article, we will explore some of the most important factors to consider when assessing the effectiveness and outcomes of your facilitation sessions.

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1 Define your purpose and objectives

Before you start planning or conducting any facilitation session, you need to have a clear purpose and objectives for it. What are you trying to achieve with your facilitation? Who are you facilitating for and what are their needs and expectations? How will you know if you have succeeded or not? These questions will help you set the scope and direction of your facilitation, as well as the criteria and indicators for measuring its impact. You should also communicate your purpose and objectives to your participants, so that they can align their contributions and feedback with them.

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2 Choose appropriate methods and tools

The methods and tools you use for your facilitation session will influence its impact on your business development. Depending on your purpose and objectives, you may want to use different types of facilitation methods, such as brainstorming, dialogue, voting, action planning, etc. You may also want to use different types of facilitation tools, such as flipcharts, sticky notes, online platforms, surveys, etc. You should choose the methods and tools that best suit your context, audience, and goals, and that can help you collect and analyze data on your facilitation impact. You should also test and practice your methods and tools before your session, to ensure that they work well and that you are comfortable with them.

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3 Engage and empower your participants

Your participants are the key stakeholders in your facilitation session, and their engagement and empowerment will affect its impact on your business development. You should design and deliver your facilitation session in a way that encourages and supports your participants to actively participate, share their ideas, opinions, and experiences, and co-create solutions and actions. You should also respect and value their diversity, perspectives, and contributions, and foster a positive and trusting relationship with them. By doing so, you will not only enhance the quality and outcomes of your facilitation session, but also build rapport and trust with your potential clients, partners, and stakeholders, which can lead to more opportunities and collaborations for your business.

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4 Monitor and evaluate your progress and results

To measure the impact of your facilitation session on your business development, you need to monitor and evaluate your progress and results throughout and after the session. You should use the criteria and indicators that you defined in your purpose and objectives, as well as the data that you collected from your methods and tools, to assess how well you achieved your goals, what worked well and what didn't, and what changes or improvements you can make for future sessions. You should also solicit feedback from your participants, both during and after the session, to understand their satisfaction, learning, and actions as a result of your facilitation. You should use this feedback to improve your facilitation skills and practices, as well as to follow up with your participants and maintain contact with them.

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5 Communicate and celebrate your impact

The final factor to consider when measuring the impact of your facilitation session on your business development is how you communicate and celebrate your impact. You should share your findings and insights from your monitoring and evaluation with your participants, as well as with other relevant stakeholders, such as your managers, colleagues, or sponsors. You should highlight the achievements, benefits, and value of your facilitation session, as well as the challenges, learnings, and recommendations for improvement. You should also acknowledge and appreciate the contributions and efforts of your participants, and celebrate the successes and outcomes of your facilitation session. By doing so, you will not only demonstrate your professionalism and credibility as a facilitator, but also strengthen your reputation and relationships with your potential clients, partners, and stakeholders, which can lead to more business development opportunities and results.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are the most important factors to consider when measuring facilitation impact in business development?

1

2

3

4

5

6

1 Define your purpose and objectives

2 Choose appropriate methods and tools

3 Engage and empower your participants

4 Monitor and evaluate your progress and results

5 Communicate and celebrate your impact

6 Here’s what else to consider

Large Group Facilitation

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What are the most important factors to consider when measuring facilitation impact in business development?

1

2

3

4

5

6

1 Define your purpose and objectives

2 Choose appropriate methods and tools

3 Engage and empower your participants

4 Monitor and evaluate your progress and results

5 Communicate and celebrate your impact

6 Here’s what else to consider

Large Group Facilitation

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