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What are the most important emerging content formats for your content strategy?

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Content is king, but not all content is created equal. As a content strategist, you need to keep up with the latest trends and innovations in content formats that can help you engage your audience, deliver your message, and achieve your goals. In this article, we will explore some of the most important emerging content formats for your content strategy and how you can use them effectively.

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1 Interactive content

Interactive content is any type of content that requires the user to actively participate, such as quizzes, polls, surveys, games, calculators, or simulations. Interactive content can increase engagement, retention, personalization, and conversion rates, as well as generate valuable data and insights. To create interactive content, you need to define your objectives, target audience, and desired actions, and choose the right tools and platforms to design and distribute your content.

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Matthew Douglass

Senior Executive | PMO | SAP | Business Strategy | Azure | Business Development | Digital Transformation | Program Management | Strategy | Project Management | Data and Analytics | Innovation | Board Chair
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I’ve been helping create interactive content for years. Interactive content is powerful because it drives engagement, is ideal for instructional design, and makes it possible to convey complex ideas. Interactive content allows for a more personalized experience tailored to preferences and needs. It can also move users to specific actions, such as filling out a form, making a product selection, or social sharing. Interactive elements, such as quizzes or simulations, can enhance the learning experience by promoting active participation and reinforcing key concepts. Interactivity also helps with quick pivots of conditional logic. This allows you to have layers of complexity inside an elegant wrapper.

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Santilla Victorian

Digital Marketing & Sponsorship Sales Manager
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In my experience I've always found it helpful to have the why front and center, so everyone has that answer before the presentation. Put it at the top. Break down each part. This allows everyone to see where things are headed. I also make sure the stakeholders from each area have a section listed in a graph somewhere within the presentation. I also list the costs of the. The jobs that needed to be done are also broken down. It's just complete transparency. I find that this has worked best for me in the past.

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2 Video content

Video content is not new, but it is still one of the most powerful and popular content formats, especially with the rise of social media platforms like YouTube, TikTok, Instagram, and Facebook. Video content can capture attention, evoke emotions, demonstrate value, and boost SEO and social media performance. To create video content, you need to plan your content strategy, script, storyboard, and production, and optimize your video for different channels and devices.

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Jon James

LinkedIn Marketing Expert | Forbes Contributor | CEO at Ignited Results | Founder of Tribal Tapestry | Empowering Connections with African Heritage through AI-Powered Innovations
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Video content reigns supreme across major social platforms like YouTube, TikTok, and Instagram. Leverage this visual trend by crafting engaging videos tailored to your audience. In an era where information is best consumed visually, quality video content is key. Elevate your strategy by planning, scripting, storyboarding, and optimizing videos for diverse channels and devices.

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3 Audio content

Audio content is any type of content that can be consumed by listening, such as podcasts, audiobooks, voice assistants, or live audio rooms. Audio content can offer convenience, intimacy, authenticity, and accessibility to your audience, as well as create a loyal and engaged community. To create audio content, you need to define your niche, format, style, and frequency, and choose the right tools and platforms to record, edit, and distribute your content.

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4 Visual content

Visual content is any type of content that uses images, graphics, icons, or colors to convey information, such as infographics, charts, diagrams, illustrations, or memes. Visual content can enhance comprehension, retention, appeal, and shareability of your content, as well as support your brand identity and message. To create visual content, you need to research your topic, data, and audience, and choose the right tools and platforms to design and distribute your content.

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5 User-generated content

User-generated content is any type of content that is created by your audience, such as reviews, testimonials, comments, feedback, or social media posts. User-generated content can increase trust, credibility, social proof, and advocacy for your brand, as well as reduce your content creation costs and efforts. To create user-generated content, you need to encourage, incentivize, moderate, and curate your audience's contributions, and showcase them on your website, social media, or other channels.

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6 Long-form content

Long-form content is any type of content that is longer than the average blog post or article, such as ebooks, white papers, guides, or case studies. Long-form content can provide depth, value, authority, and relevance to your audience, as well as improve your SEO and lead generation performance. To create long-form content, you need to research your topic, keywords, and audience, and choose the right tools and platforms to write, edit, and distribute your content.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are the most important emerging content formats for your content strategy?

1

2

3

4

5

6

7

1 Interactive content

2 Video content

3 Audio content

4 Visual content

5 User-generated content

6 Long-form content

7 Here’s what else to consider

Strategy

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What are the most important emerging content formats for your content strategy?

1

2

3

4

5

6

7

1 Interactive content

2 Video content

3 Audio content

4 Visual content

5 User-generated content

6 Long-form content

7 Here’s what else to consider

Strategy

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感谢您的反馈

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