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What are the most important digital literacy skills for creative strategists?

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Creative strategists are professionals who combine creative thinking, data analysis, and digital tools to craft compelling stories and solutions for brands and audiences. To succeed in this role, you need more than just a flair for design and copywriting. You also need to master some essential digital literacy skills that will help you navigate the online environment, communicate effectively, and leverage the power of technology. Here are some of the most important digital literacy skills for creative strategists.

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1 Data literacy

Data literacy is the ability to understand, interpret, and use data to make informed decisions and actions. As a creative strategist, you need to be able to collect, analyze, and visualize data from various sources, such as web analytics, social media insights, customer feedback, and market research. You also need to be able to communicate your findings and recommendations clearly and persuasively, using charts, graphs, dashboards, and reports. Data literacy can help you identify trends, patterns, and opportunities, as well as measure the impact and effectiveness of your creative campaigns.

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Evan Carroll

Helping DTC Brands Scale 5+ New Ad Creatives Every Week // $150M+ In Trackable eCom Sales // DM me CREATIVE and let’s chat
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For creative strategists, being good with data, handling social media, using graphic design tools, and keeping up with digital trends are key. Staying competitive means being open to learning new tech stuff as it comes along.

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Samrudhi Dash

Marketing Lead @Drool | Employer Branding Expert-ish | Author
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1. Adopt A/B testing to refine creative concepts based on data-driven insights. 2. Use data visualization tools like Tableau or Power BI to make complex data accessible. 3. Leverage social listening tools to capture real-time audience sentiment and trends. 4. Develop predictive analytics skills to forecast future market trends and consumer behavior. 5. Integrate CRM data to personalize creative strategies and enhance user engagement.

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Katherine Kulpa, MBA

Freelance Influencer Specialist at Unilever. Public Relations Director at Junior Council. Consultant at Kulpa Digital Group LLC. MBA from Gies College of Business.
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Learning basic SEO skills early in my career made strategy work a lot easier in the long run. Knowledge of SEO principles and techniques is important for ensuring that digital content is discoverable by search engines and reaches the intended audience. This includes keyword research, on-page optimization, and understanding search engine algorithms. Knowing that social platforms are trending towards SEO, even basic knowledge in it can level up your recommendations and approach as a strategist.

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2 Media literacy

Media literacy is the ability to critically evaluate and create media content in different formats, platforms, and contexts. As a creative strategist, you need to be aware of the principles, practices, and ethics of media production and consumption, such as audience, purpose, genre, bias, credibility, and representation. You also need to be able to produce and distribute media content that is engaging, relevant, and appropriate for your target audience and channel, using tools such as video editing, podcasting, blogging, and social media management. Media literacy can help you craft compelling stories and messages, as well as adapt to changing media landscapes and trends.

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Samrudhi Dash

Marketing Lead @Drool | Employer Branding Expert-ish | Author
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1. Stay updated with emerging media formats and platforms to leverage new storytelling opportunities. 2. Practice ethical storytelling by ensuring diversity and inclusivity in your media content. 3. Use analytics to understand audience engagement and tailor content formats accordingly. 4. Develop proficiency in multimedia content creation tools for a seamless cross-platform presence. 5. Engage in media critique sessions to sharpen your analytical skills and improve content quality.

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3 Design literacy

Design literacy is the ability to apply design thinking and methods to solve problems and generate ideas. As a creative strategist, you need to be able to use design thinking to empathize with your audience, define your challenge, ideate solutions, prototype concepts, and test outcomes. You also need to be able to use design methods, such as brainstorming, sketching, wireframing, prototyping, and feedback, to iterate and improve your creative solutions. Design literacy can help you foster innovation and collaboration, as well as deliver user-centered and aesthetically pleasing products and services.

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Samrudhi Dash

Marketing Lead @Drool | Employer Branding Expert-ish | Author
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1. Incorporate user journey mapping to visualize and improve the audience's experience with your brand. 2. Leverage mood boards and style guides to ensure consistency and coherence in visual communication. 3. Engage in usability testing to refine interfaces and ensure intuitive user experiences. 4. Utilize rapid prototyping tools to quickly bring ideas to life and gather feedback. 5. Foster a culture of co-creation by involving stakeholders in the design process, enhancing buy-in and relevance.

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4 Technology literacy

Technology literacy is the ability to use, understand, and learn from technology to achieve your goals. As a creative strategist, you need to be familiar with the basic functions and features of various digital tools and platforms, such as web browsers, search engines, email, cloud computing, and online collaboration. You also need to be curious and willing to explore new and emerging technologies, such as artificial intelligence, virtual reality, and blockchain, and how they can enhance your creative work. Technology literacy can help you optimize your workflow and productivity, as well as expand your possibilities and horizons.

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5 Information literacy

Information literacy is the ability to find, evaluate, and use information effectively and ethically. As a creative strategist, you need to be able to conduct research and gather information from reliable and diverse sources, such as books, journals, websites, podcasts, and experts. You also need to be able to assess the quality, relevance, and accuracy of the information, as well as cite and reference it properly. Information literacy can help you build your knowledge and credibility, as well as avoid plagiarism and misinformation.

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6 Communication literacy

Communication literacy is the ability to communicate clearly, respectfully, and persuasively in various modes, contexts, and situations. As a creative strategist, you need to be able to express your ideas and opinions, as well as listen and respond to others, using verbal, written, visual, and non-verbal communication. You also need to be able to adapt your communication style and tone to suit your audience, purpose, and channel, using strategies such as storytelling, persuasion, humor, and emotion. Communication literacy can help you build rapport and trust, as well as influence and inspire others.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are the most important digital literacy skills for creative strategists?

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3

4

5

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7

1 Data literacy

2 Media literacy

3 Design literacy

4 Technology literacy

5 Information literacy

6 Communication literacy

7 Here’s what else to consider

Creative Strategy

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What are the most important digital literacy skills for creative strategists?

1

2

3

4

5

6

7

1 Data literacy

2 Media literacy

3 Design literacy

4 Technology literacy

5 Information literacy

6 Communication literacy

7 Here’s what else to consider

Creative Strategy

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