What are the most important data points to include in a technical sales presentation?

1 Problem Statement

The first data point you need to include in your technical sales presentation is the problem statement. This is where you define the pain points, goals, and requirements of your target audience and how they relate to your solution. The problem statement should be clear, specific, and quantifiable, using data such as industry trends, market research, customer feedback, or case studies. The problem statement should also create a sense of urgency and show why your audience needs to act now.

3 Value Proposition

The third data point you need to include in your technical sales presentation is the value proposition. This is where you show how your solution solves the problem and delivers value to your audience. The value proposition should be measurable, tangible, and realistic, using data such as return on investment, cost savings, revenue growth, or customer satisfaction. The value proposition should also align with your audience's priorities and expectations.

4 Proof Points

The fourth data point you need to include in your technical sales presentation is the proof points. This is where you provide evidence and validation that your solution works and delivers the value you claim. The proof points should be credible, relevant, and diverse, using data such as testimonials, reviews, ratings, awards, certifications, or demos. The proof points should also address any objections or concerns your audience may have.

5 Next Steps

The fifth data point you need to include in your technical sales presentation is the next steps. This is where you guide your audience to take action and move forward with your solution. The next steps should be clear, specific, and actionable, using data such as timelines, milestones, deliverables, or contracts. The next steps should also create a sense of momentum and excitement and motivate your audience to act.

6 Data Visualization

The sixth and final data point you need to include in your technical sales presentation is the data visualization. This is where you use charts, graphs, tables, or diagrams to present your data points in a visually appealing and easy to understand way. Data visualization should be consistent, accurate, and impactful, using data such as colors, shapes, labels, or legends. Data visualization should also support your main message and story and enhance your presentation.