What are the most effective ways to visualize customer engagement across touchpoints?

2 Engagement funnel charts

An engagement funnel chart is a visual representation of the conversion rates of customers across different stages of the customer journey. It shows the number and percentage of customers who move from one stage to another, such as from awareness to consideration, from consideration to purchase, or from purchase to loyalty. An engagement funnel chart can help businesses visualize customer engagement by showing the drop-off and retention rates, the sources and channels of traffic, and the effectiveness of marketing and sales campaigns. An engagement funnel chart can be created using various tools, such as spreadsheets, dashboards, or analytics platforms.

3 Heat maps

A heat map is a visual representation of the intensity or frequency of data points on a surface, such as a web page, a screen, or a map. It shows the areas of high and low activity, attention, or interest using colors, such as red for hot and blue for cold. A heat map can help businesses visualize customer engagement by showing the behavior and preferences of customers on a specific touchpoint, such as where they click, scroll, hover, or zoom. A heat map can be created using various tools, such as plugins, software, or online services.

4 Sentiment analysis charts

A sentiment analysis chart is a visual representation of the emotions or opinions of customers towards a brand, product, or service. It shows the polarity and intensity of customer feedback, such as positive, negative, or neutral, using colors, shapes, or sizes. A sentiment analysis chart can help businesses visualize customer engagement by showing the satisfaction and loyalty of customers across different touchpoints, such as reviews, ratings, comments, or social media posts. A sentiment analysis chart can be created using various tools, such as natural language processing, machine learning, or online platforms.

5 Cohort analysis charts

A cohort analysis chart is a visual representation of the behavior and performance of groups of customers who share a common characteristic or experience, such as acquisition date, product type, or location. It shows the trends and patterns of customer engagement over time, such as retention, churn, revenue, or usage. A cohort analysis chart can help businesses visualize customer engagement by showing the impact and value of different customer segments, the changes and variations in customer behavior, and the opportunities and challenges for growth. A cohort analysis chart can be created using various tools, such as databases, dashboards, or analytics platforms.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?