登录查看更多内容

What are the most effective ways to use visuals in a pitch to investors?

由人工智能和领英社区提供技术支持

When you pitch to investors, you want to capture their attention, communicate your value proposition, and persuade them to invest in your venture. Visuals can help you achieve these goals, but only if you use them effectively. In this article, you will learn some tips and best practices for using visuals in your pitch deck, as well as some common pitfalls to avoid.

此文章中的业界达人

由社区从 3 条内容中精选。了解更多

Kassandra Marsh

Document Designer (Graphic design for Word and PowerPoint templates)

1 Why visuals matter

Visuals can enhance your pitch in several ways. They can make your presentation more engaging, memorable, and persuasive. They can also simplify complex concepts, highlight key data, and showcase your product or service. Research shows that visuals can increase recall, comprehension, and retention of information, as well as influence emotions and attitudes. Investors are more likely to remember and trust your pitch if you use visuals that support your narrative and brand.

添加您的观点

Kassandra Marsh

Document Designer (Graphic design for Word and PowerPoint templates)
举报内容
Very few people want to read through data. But most people need to be able to clearly understand what the data is saying. This is why charts and graphs are so good. You can see an upward trend quicker with a graph than by reading through columns and columns of numbers. Most people, sadly, don't really have a feeling for numbers.

已翻译

赞

2 How to choose the right visuals

Not all visuals are created equal. You need to choose the right type, format, and style of visuals for your pitch. Some of the most common types of visuals are graphs, charts, diagrams, images, icons, and screenshots. Each type has its own advantages and disadvantages, depending on the purpose and context of your pitch. For example, graphs and charts are good for showing trends, comparisons, and projections, while images and icons are good for creating an emotional connection and a visual identity. You also need to consider the format and style of your visuals, such as the colors, fonts, shapes, and sizes. You want to use visuals that are clear, consistent, and aligned with your brand and message.

添加您的观点

Kassandra Marsh

Document Designer (Graphic design for Word and PowerPoint templates)
举报内容
Depending on the outcome or conclusion the reader is supposed to arrive at. For example: a chart showing decline is useful for data over time. Whereas in a report showing data points is likely to be more useful. This is one highlighted fact with a bit of data attached to it. For example: 1/10 people ... or $50million ....

已翻译

赞

3 How to design effective visuals

Designing effective visuals is not only about their appearance, but also their functionality and usability. The visuals should be easy to understand, interpret, and remember. Additionally, they should be relevant, accurate, and credible. When creating visuals for your pitch, ensure that you have the right amount - neither too many nor too few. The size and resolution of the visuals should be large enough to be seen and read by your audience without taking up too much space or pixelating. Moreover, use colors that are appealing, appropriate, and consistent with your brand and message. Additionally, labels and captions should be concise, clear, and informative. Finally, the sources and citations for visuals must be credible, reliable, and original. Make sure to cite the sources of your visuals and give credit to the authors or creators.

添加您的观点

Kassandra Marsh

Document Designer (Graphic design for Word and PowerPoint templates)
举报内容
With charts, make sure that colour is adding information. If the colours are too close to each other, there is a risk that someone can't see the difference (especially if they are colourblind). This is less of an issue when there are labels in place. However, when there is a legend nearby, if the red and orange look too similar, a reader might make a mistake and swap them. The purpose of the chart was to convey information and in this example, that information could be wrong because the colours were not helping deliver that information.

已翻译

赞

4 How to present with visuals

Presenting with visuals is not just about showing them, but also explaining, connecting, and emphasizing them. You should use visuals that complement and enhance your verbal communication, not replace or contradict it. To do this effectively, explain the visuals, connect them to each other and your narrative, and emphasize them to draw attention. For example, use simple and direct language to highlight the key takeaways and insights, transitions and links to show how the visuals fit together, and gestures, eye contact, and voice to point out the most important or interesting aspects. Additionally, animations, effects, and sounds can be used sparingly to highlight and reinforce your visuals. With these tips and best practices in mind for presenting with visuals for your pitch, you can create a powerful presentation that resonates with your audience.

添加您的观点

5 How to avoid common pitfalls

Using visuals in your pitch can be a powerful way to communicate and persuade your investors, but there are some drawbacks and risks to be aware of. You should make sure that the visuals you use are relevant and appropriate for your pitch; avoid visuals that are off-topic, out-of-date, offensive, too personal, too generic, or too controversial. Additionally, make sure that the visuals you use are clear and accurate; avoid visuals that are too complex, too cluttered, ambiguous, distorted, manipulated or falsified. Finally, ensure that the visuals you use are consistent and professional; avoid visuals that are mismatched, misaligned, low-quality, poorly designed or poorly presented. By following these tips and best practices, you can use visuals effectively to enhance your pitch and increase your chances of getting funded.

添加您的观点

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Fundraising

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

What are the most effective ways to use visuals in a pitch to investors?

1

2

3

4

5

6

1 Why visuals matter

2 How to choose the right visuals

3 How to design effective visuals

4 How to present with visuals

5 How to avoid common pitfalls

6 Here’s what else to consider

Fundraising

给文章评分

感谢您的反馈

更多Fundraising相关文章

更多相关阅读内容

What are the most effective ways to use visuals in a pitch to investors?

1

2

3

4

5

6

1 Why visuals matter

2 How to choose the right visuals

3 How to design effective visuals

4 How to present with visuals

5 How to avoid common pitfalls

6 Here’s what else to consider

Fundraising

给文章评分

感谢您的反馈

查看其他技能