What are the most effective ways to test new category concepts with shoppers?
Testing new category concepts with shoppers is a crucial step in developing and launching successful retail strategies. Category concepts are the overall ideas and themes that define how a group of products or services are organized, displayed, and marketed to customers. By testing different category concepts, retailers can gain valuable insights into shopper preferences, behaviors, and motivations, and use them to optimize their assortment, merchandising, pricing, and promotion decisions. In this article, we will explore some of the most effective ways to test new category concepts with shoppers, and how to apply the results to improve your retail operations.