What are the most effective ways to share resources with strategic alliance partners?
Sharing resources with strategic alliance partners can be a powerful way to boost your sales performance, create value for your customers, and leverage your complementary strengths. However, it can also be challenging to manage the communication, coordination, and trust that are required for effective resource sharing. In this article, you will learn some of the most effective ways to share resources with strategic alliance partners, and how to avoid some common pitfalls.