What are the most effective ways to rebrand yourself after a career change?

As a career pivoter myself, I'd advise: - understand your purpose. - communicate it by rebranding yourself. - be authentic throughout the journey

Have a very clear objectives of what do you want to do with your new personal branding. Who is your target audience. How are you different with the rest to solve the problem of your target audience.

Identifying your target market sounds like something marketers or salespeople would do. This is exactly how you should be thinking! You are selling yourself: whether a sale to a potential new client, press contact, strategic partner, mentor or anyone else whom you need to influence in the business. They all benefit from your clear explanation of what you do in words that people understand rather than words that confuse people. Use the right words to use to build your credibility and authority, use your historical wins, or build on the wins of your mentor or the business itself and add accordingly. Explaining why you are different or better than anyone else is something that your experience can add real value to.

A career change is a great opportunity to take stock and assess what you want to do next. Before pinpointing your target market, establish your goals and the impact you want to have through this new career. Then you can strategize on how to reposition yourself and reach your target audience.

As an introvert, you may not like to expose yourself to the social media, but part of the personal branding, you need to get out there.

First decide how visible you wish to be. You may not need to have a website or even any social media except LinkedIn and you may not need to network too much, it all depends on your goals. Once you have decided this remember: Potential employers and clients will often Google you before inviting you for an interview or to pitch. Are You generating brand value for you and your corporation? Building Your Personal Brand Alongside Your Corporation Takes Time And A Plan Which: Pays Off For Your Corporation And For Your Career And Content Gets 8X More Engagement From Employees VS Brand Accounts. Perhaps ask for help from an expert ;-)

If you look for a job, have a targeted list of say 15 companies, and then gradually get yourself connected with key decision makers in those 15 companies. If you are offering a services, it is the same. Identify your ideal customer profile. Go to LinkedIn and connect. This is a long game play. Thus start it early.

3 Quick Tips to Strategic Networking 1. Start with people already around you We’re surrounded by people in all areas of life - your kids’ teachers, folks from yoga class. Talk to them. You never know it can go unless you lean in. 2. Network your way Going with your own flow reduces nerves and awkward feelings. Love a ballroom full of people? Do that. Prefer 1:1 chats. Do that instead. How you network is 100% up to you. 3. Take online relationships, offline Bring cyber-friendships into real life. It takes a little extra effort, but makes the connection extra special.

In my experience, here are 3 strategies to effectively rebrand after a career change: 1. Leverage past accomplishments Remember that you're not starting from zero. You've created valuable success in the past. Stand tall on that foundation. 2. Create new wins Get busy adding value and creating an impact in your new career path or company. Build credibility by delivering meaningful results that make a difference. 3. Build your network Results happen with & through people so, make new connections & help each other win.

First, you need to make sure your competence aligns with your confidence, if one of these is out of balance probably wait until you have something highly relevant to showcase. You can always hire a ghostwriter but I think having a particular angle in a specific niche is a good idea, not something that nobody knows about but something that peeks interest. This will make you more appealing to people and in my opinion, content creation needs to be as honest as possible, if you do not know something do not be afraid to say you will find out and check with another member of the team or expert and you will get back to them. Being open about what you don't know allows you to learn it....and show your attitude is epic!

Understand the core skills, values, and experiences that align with your new career. Identify what aspects of your previous career can be transferred and how they add value to your new path. I like to call them your adjacent skills. After you figure those out, you then hone in on the important ones to go lock-step with your new journey. Simultaneously, engage in continuous learning to gain skills and knowledge pertinent to your new career. This could be through formal education, online courses, workshops, or self-study. Finally, adjust your personal brand. Ensure all your personal branding materials, personal websites, and anything in between reflect your new career direction.

3 quick tips to seek feedback that actually helps you get better 1. Ask about what you do well It's easy to focus only on the improvements, but doing more of what we're already good at gets us further faster. 2. Diversify who you ask A cross-section of input from up, down, sideways, and diagonally across the organization will give the most well-rounded, 360 degree perspective. 3. Be intentional about who you ask Asking someone for feedback is a sign that you trust and value their input. It will help deepen the connections that matter most to you. Choose wisely.

Firstly having a proper brand plan is crucial then you can be strategic in adding and removing content from your profiles and not make a mess of things. The worst thing is not having consistency in my opinion, try and be around the best people and ask for their advice, but you know that once you have competence in this area you can do it yourself with the occasional piece of guidance from a wordsmith and marketing/ branding expert.

The most effective way to rebrand yourself is to see your previous job as simply a vehicle you've used to move forward towards your bigger purpose. That vehicle took you as far as it could, and now it's time to hop into the next vehicle. Even as an employee, you have the responsibility to have a purpose that is bigger than any of your job titles.