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What are the most effective ways to pitch a disruptive technology?

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If you have a disruptive technology that can solve a big problem, create value, or change the world, you need to pitch it effectively to different audiences. Whether you are seeking investors, customers, partners, or media attention, you need to craft a compelling story that showcases your unique value proposition, validates your assumptions, and addresses potential objections. In this article, you will learn some of the most effective ways to pitch a disruptive technology, based on the principles of storytelling, empathy, and evidence.

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1 Know your audience

The first step to pitch a disruptive technology is to know your audience and tailor your message accordingly. Different audiences have different goals, motivations, pain points, and expectations. For example, investors want to see how your technology can generate returns, customers want to see how your technology can solve their problems, partners want to see how your technology can complement their offerings, and media want to see how your technology can create a buzz. Therefore, you need to research your audience, understand their needs and interests, and use their language and terminology.

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Salman N.

An aspiring Intrapreneur | Strategy Executive | Strategic Advisor for Businesses ?? ex-TEDx Speaker | Open for Public Speaking Opportunities
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Audience first. Humans first. People first. That's the most important rule you need to remember. Tell investors how your audience can get benefit from this technology, service or product. - Why audience will use - How it can change their life - What makes you unique and stand out Use simple language. I'm writing on LinkedIn but the same writing style won't work on Instagram. Why? Because audience is different. So always have audience first approach.!

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Mike Chung

Entomologist
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Don't. A disruptive technology or any form of disruption does not need a pitch, it will disrupt anyhow, that is what disruption is. How to recognize a false/fake disruption? It needs a pitch

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Bruno Mano

8 segundos. é tudo que você tem. E eu sei transformá-los em oportunidades de negócios para você | Comunica??o estratégica e Storytelling | Comunica??o para Médicos | AI para Negócios | Mentoria para Founders
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O lan?amento de uma tecnologia disruptiva come?a com o entendimento profundo do público e suas necessidades específicas. Mas antes mesmo disso, é vital apaixonar-se pelo problema a ser resolvido, assegurando que seja urgente e valioso para o público. Esta abordagem evita o erro de focar apenas na solu??o. Diferentes segmentos como investidores, clientes e parceiros têm expectativas variadas, desde retorno financeiro até solu??es práticas para problemas reais. Conhecer e alinhar a mensagem a essas necessidades garante relevancia e valor real da tecnologia no mercado. Daí, evite o uso de jarg?es técnicos. Isso afasta a audiência. Opte por uma comunica??o simples com “what’s in it for me”s muito claros.

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2 Tell a story

The second step to pitch a disruptive technology is to tell a story that captures your audience's attention, emotion, and curiosity. Stories are powerful tools to communicate your vision, mission, and purpose, as well as to illustrate your problem, solution, and impact. Stories can also help you to differentiate yourself from competitors, demonstrate your passion and expertise, and build trust and rapport with your audience. To tell a good story, you need to have a clear structure, a strong hook, a relatable protagonist, a compelling conflict, and a satisfying resolution.

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Ron Kersic

Futuring Architectures ??????
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Paint a picture of how the world will turn out to be when the disruption is the new normal. Make sure to connect existing but seemingly unconnected dots into a logical path forward and -crucially- focus on giving the means for the audience to picture them in that future and to start walking down that path. Stay away from pointing out the errors in the audience's current ways and stay equally away from foretelling doom if they don't listen to you.

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Bruno Mano

8 segundos. é tudo que você tem. E eu sei transformá-los em oportunidades de negócios para você | Comunica??o estratégica e Storytelling | Comunica??o para Médicos | AI para Negócios | Mentoria para Founders
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Ao lan?ar uma tecnologia disruptiva, é crucial equilibrar a narrativa sobre sua inova??o com histórias que conectem o presente e o futuro. Inspirado pelo livro "Hitmakers" de Derek Thompson, fundadores devem apresentar duas histórias: a de origem e a de vis?o. A história de origem ressoa com o público ao mostrar as raízes e a jornada da tecnologia, enquanto a história de vis?o projeta um futuro onde essa inova??o é integrada na vida cotidiana. Esta abordagem cria uma ponte entre o familiar e o inovador, gerando uma conex?o emocional que é vital para motivar o CTA é essencial demonstrar n?o apenas como a tecnologia é revolucionária, mas como ela se encaixa e melhora o mundo atual do seu público, construindo assim confian?a.

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Nicole J.

Global Director | Chief Visionary Officer | Keynote Speaker |
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Craft a compelling narrative around your technology. Tell a story that resonates with your audience, illustrating the journey from problem identification to the creation and impact of your disruptive solution.

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3 Show empathy

The third step to pitch a disruptive technology is to show empathy for your audience and their challenges. Empathy is the ability to put yourself in someone else's shoes and understand their feelings and perspectives. Empathy can help you to connect with your audience, address their concerns, and persuade them to take action. To show empathy, you need to listen actively, ask questions, acknowledge feedback, and express gratitude. You also need to show how your technology can make your audience's lives better, easier, or happier.

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4 Provide evidence

The fourth step to pitch a disruptive technology is to provide evidence that supports your claims and validates your assumptions. Evidence can be in the form of data, facts, testimonials, case studies, or demonstrations. Evidence can help you to establish credibility, authority, and reliability, as well as to overcome skepticism, doubt, or resistance. To provide evidence, you need to use relevant, accurate, and credible sources, as well as to present them clearly, concisely, and visually.

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Nicole J.

Global Director | Chief Visionary Officer | Keynote Speaker |
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Offer evidence that your technology works. This can include successful pilot programs, case studies, or demonstrations that showcase tangible results and validate the effectiveness of your solution.

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5 Anticipate objections

The fifth step to pitch a disruptive technology is to anticipate objections that your audience might have and prepare responses that address them. Objections can be related to your technology's feasibility, scalability, usability, or desirability. Objections can also be related to your technology's cost, risk, or impact. To anticipate objections, you need to think critically, analyze feedback, and conduct research. To address objections, you need to acknowledge them respectfully, provide counterarguments or alternatives, and emphasize the benefits or opportunities of your technology.

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Renier Kriel
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I would not overdo addressing anticipating objections in all meetings. That doesn't mean avoiding challenges that you have yet to conquer. But communicating shortfalls excessively might come across as a weakness. As an alternative, identify objections and responses and work them into the normal run of the presentation.

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6 Call to action

The sixth and final step to pitch a disruptive technology is to call your audience to action. A call to action is a clear and specific request that you make to your audience to take the next step in your relationship. For example, you might ask your audience to sign up for a trial, schedule a demo, join a webinar, or follow up with you. A call to action is essential to move your audience from interest to action, as well as to measure the effectiveness of your pitch. To create a call to action, you need to use strong verbs, urgency, and incentives.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Olga Noha

3x CMO | Woman of the Year | Global Marketing Executive | SaaS | B2B | Helping international companies untap the US & global markets
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To pitch a disruptive technology, focus on storytelling, not just specs. Narrate how it challenges the status quo and creates a new norm. Highlight its impact, not features, and tailor your story to resonate with the specific pains and aspirations of your audience.

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What are the most effective ways to pitch a disruptive technology?

1

2

3

4

5

6

7

1 Know your audience

2 Tell a story

3 Show empathy

4 Provide evidence

5 Anticipate objections

6 Call to action

7 Here’s what else to consider

Startup Development

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What are the most effective ways to pitch a disruptive technology?

1

2

3

4

5

6

7

1 Know your audience

2 Tell a story

3 Show empathy

4 Provide evidence

5 Anticipate objections

6 Call to action

7 Here’s what else to consider

Startup Development

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