What are the most effective ways to optimize social resources in a program?

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Social resources are the people, networks, and relationships that enable a program to achieve its goals and objectives. They are often overlooked or underutilized in program management, leading to inefficiencies, conflicts, and missed opportunities. How can you optimize your social resources in a program and leverage them for better outcomes? Here are some effective ways to do so.

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Jaspreet Sidhana, PfMP?, PMP?

Portfolio, Program, Project Management | Strategy Execution | Transformation | Ex-Accenture and KPMG Strategy

1 Identify and map your social resources

The first step to optimize your social resources is to identify and map them. This means understanding who are the key stakeholders, influencers, partners, and beneficiaries of your program, and how they are connected to each other and to your program. You can use tools such as stakeholder analysis, social network analysis, or stakeholder mapping to visualize and analyze your social resources. This will help you to identify the roles, interests, expectations, and power dynamics of your social resources, and how they can affect or be affected by your program.

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Jaspreet Sidhana, PfMP?, PMP?

Portfolio, Program, Project Management | Strategy Execution | Transformation | Ex-Accenture and KPMG Strategy
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Before mapping we should pro actively focus on following challenges and the potential solution: Challenge 1: Multiple Stakeholders may resist adopting new processes or technologies. What can be done: Conduct change management strategies, communicate benefits clearly, and involve stakeholders in every step. Challenge 2: Lack of Skilled Personnel and Limited expertise may hinder the implementation of social program. What can be done :Invest in training programs, collaborate with external experts, and foster a culture of continuous learning. If in-house employees are not available. Subject matter experts can be hired for contractual basis

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Jamill Manuel García Brito, PMP, PMO-CP, MBA

Principal CEO | Desarrollo de la Estrategia Corporativa y Gestión Integral
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Begin by identifying and mapping your social resources. Use stakeholder analysis, social network analysis, or stakeholder mapping to understand key stakeholders, influencers, partners, and beneficiaries. This helps visualize their roles, interests, expectations, and power dynamics, showing how they impact or are impacted by your program.

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2 Align and engage your social resources

The second step to optimize your social resources is to align and engage them. This means ensuring that your social resources share a common vision, mission, and goals for your program, and that they are involved and informed throughout the program cycle. You can use tools such as communication plans, feedback mechanisms, or participatory methods to communicate and collaborate with your social resources. This will help you to build trust, rapport, and commitment among your social resources, and to address any issues or concerns that may arise.

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Jamill Manuel García Brito, PMP, PMO-CP, MBA

Principal CEO | Desarrollo de la Estrategia Corporativa y Gestión Integral
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To optimize social resources, align and engage them by ensuring they share a common vision and goals for the program. Utilize communication plans, feedback mechanisms, and participatory methods for effective collaboration. This builds trust, rapport, and commitment, addressing any issues or concerns.

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3 Empower and mobilize your social resources

The third step to optimize your social resources is to empower and mobilize them. This means enabling your social resources to contribute their skills, knowledge, and resources to your program, and to advocate and influence others on behalf of your program. You can use tools such as capacity building, coaching, or mentoring to support and develop your social resources. This will help you to enhance the capabilities, confidence, and ownership of your social resources, and to leverage their networks and relationships for your program.

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Jamill Manuel García Brito, PMP, PMO-CP, MBA

Principal CEO | Desarrollo de la Estrategia Corporativa y Gestión Integral
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Optimize social resources by empowering and mobilizing them. Enable them to contribute skills, knowledge, and resources, and advocate for the program. Use capacity building, coaching, and mentoring to enhance their capabilities, confidence, and ownership. This leverages their networks and relationships for program success.

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4 Monitor and evaluate your social resources

The fourth step to optimize your social resources is to monitor and evaluate them. This means measuring and assessing the performance, impact, and value of your social resources for your program, and learning from their feedback and experiences. You can use tools such as indicators, surveys, or interviews to collect and analyze data on your social resources. This will help you to track and report on the results, outcomes, and benefits of your social resources, and to identify and implement improvements or changes.

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5 Recognize and reward your social resources

The fifth step to optimize your social resources is to recognize and reward them. This means acknowledging and appreciating the contributions, achievements, and efforts of your social resources for your program, and providing them with incentives or benefits. You can use tools such as certificates, testimonials, or gifts to express your gratitude and recognition to your social resources. This will help you to motivate, retain, and celebrate your social resources, and to foster a positive and supportive program culture.

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6 Adapt and innovate with your social resources

The sixth step to optimize your social resources is to adapt and innovate with them. This means embracing and responding to the changes, challenges, and opportunities that may affect your program, and co-creating and implementing new or better solutions with your social resources. You can use tools such as feedback loops, agile methods, or prototyping to test and refine your ideas and actions with your social resources. This will help you to increase the relevance, effectiveness, and sustainability of your program, and to foster a learning and innovation mindset among your social resources.

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Troy Jabez Brown - MS, CSM

Readiness, Manpower, and Training Professional | Military Health SME | Resiliency and Life Coach | Certified Professional Innovator | Planning Commissioner | U.S. Navy Master Chief (Retired)
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For me this comes down to knowing your team and what their strengths and especially their weakness and how you can leverage both for positive results. Some people are innovators and some are better at following the process, both are needed for #projectmanagement Which one are you? Maybe both?

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are the most effective ways to optimize social resources in a program?

1

2

3

4

5

6

7

1 Identify and map your social resources

2 Align and engage your social resources

3 Empower and mobilize your social resources

4 Monitor and evaluate your social resources

5 Recognize and reward your social resources

6 Adapt and innovate with your social resources

7 Here’s what else to consider

Program Management

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What are the most effective ways to optimize social resources in a program?

1

2

3

4

5

6

7

1 Identify and map your social resources

2 Align and engage your social resources

3 Empower and mobilize your social resources

4 Monitor and evaluate your social resources

5 Recognize and reward your social resources

6 Adapt and innovate with your social resources

7 Here’s what else to consider

Program Management

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