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What are the most effective ways to measure HR and creative strategy alignment?

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How do you know if your HR and creative strategy are aligned? This is a crucial question for any organization that wants to foster a culture of innovation, collaboration, and engagement. HR and creative strategy alignment means that your people, processes, and policies support your creative vision, goals, and values. It also means that your creative team feels valued, motivated, and empowered to produce their best work. In this article, you will learn about some of the most effective ways to measure HR and creative strategy alignment, and why they matter for your business success.

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Brett Harrison

I accomplish good in Tanzania // Endurance Races, Community Development, Youth Sport, Agriculture // Social…
Abhisek Nag

Regional HR Director | SHRM-SCP
Ozgur Dogan

Creative Director - Exclusive Speaker @Speaker Agency

1 Assess your HR and creative strategy alignment

The first step to measure your HR and creative strategy alignment is to assess the current state of your organization. You can use various tools and methods to evaluate how well your HR and creative strategy are aligned, such as surveys, interviews, focus groups, audits, or benchmarks. The purpose of this assessment is to identify the gaps, strengths, and opportunities for improvement in your HR and creative strategy alignment. You should also involve your creative team and other stakeholders in this process, to get their feedback and insights.

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Ozgur Dogan

Creative Director - Exclusive Speaker @Speaker Agency
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Actually, surveys, interviews, and focus groups are a little out of date (maybe a little worthless is a better phrase). Other than focus groups, playing games is a far better way to learn about the current status of your organisation. We've always spoken something with our consciousness, but the true answer is lying down beneath our consciousness.

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Milorad ?? Simic

ESG & Sustainability | DE&I & Engagement | Communications & Branding
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I'd say not just involve, but partner with marketing team - it's one of the most important partnerships for the HR org. As primary stakeholders for any and all deliverables of HR campaigns and programs, marketing team should co-own the project. Creating a core team of people from both sides will ensure a solid workframe from the start. Combined power of the tools that both teams use will also be a benefit when doing the assessments.

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2 Define your HR and creative strategy alignment indicators

The next step to measure your HR and creative strategy alignment is to define SMART indicators that reflect your creative vision, goals, and values, as well as your HR objectives and priorities. Examples of indicators that can be used to track progress and performance include employee engagement and satisfaction, employee retention and turnover, employee performance and productivity, employee learning and development, employee recognition and rewards, employee innovation and collaboration, customer satisfaction and loyalty, brand reputation and awareness, and revenue and profitability. These indicators should be specific, measurable, achievable, relevant, and time-bound.

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Milorad ?? Simic

ESG & Sustainability | DE&I & Engagement | Communications & Branding
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Just like with any metrics, in a long term strategy, it's important to set the KPIs as constant. Meaning that with every assessment cycle you have the same set of questions, type of data, or indicators. This makes the future assessments comparable and auctioning on your data will be easier as you progress with the strategy.

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Ozgur Dogan

Creative Director - Exclusive Speaker @Speaker Agency
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Following up on the process is more crucial than other results during this phase, because everything is useless without good?data/insight from your company. Tracking the process in greater depth will provide far better insights.

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Blerina Baboli

Chief Executive Officer
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To measure HR and creative strategy alignment, you can use key performance indicators (KPIs) such as employee engagement, alignment surveys, creativity metrics, and the successful implementation of creative initiatives. Regular feedback and communication channels between HR and creative teams also play a crucial role in ensuring alignment.

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3 Collect and analyze your HR and creative strategy alignment data

The third step to measure your HR and creative strategy alignment is to collect and analyze the data that will inform your indicators. You can use various sources such as HR systems and records, creative project management tools and reports, employee surveys and feedback, customer surveys and feedback, market research and analysis, and financial statements and reports. Additionally, you should use appropriate tools and techniques to analyze the data, for example descriptive statistics, comparative analysis, trend analysis, correlation analysis, regression analysis, or SWOT analysis.

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Brett Harrison

I accomplish good in Tanzania // Endurance Races, Community Development, Youth Sport, Agriculture // Social Entrepreneur
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I collect my HR data with my Garmin Fenix 5 watch. Before that I used a Garmin Fenix 3. But I have found neither of these watches are helpful with creative strategies.

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Milorad ?? Simic

ESG & Sustainability | DE&I & Engagement | Communications & Branding
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When it comes to people metrics, or SMART goals, usually the best indicator is a net promoter score. Try to have the same or similar rating/scoring system when collecting data, so that analysis process is easier and comparable.

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4 Communicate and act on your HR and creative strategy alignment results

The final step to measure your HR and creative strategy alignment is to communicate and act on the results of your data analysis. You should share the findings with your creative team and other stakeholders, emphasizing the successes, issues, and recommendations for improvement. Furthermore, use the results to inform HR and creative strategy decisions, actions, and plans. For instance, you can adjust goals and priorities, allocate resources and budget, design initiatives and programs, or monitor and evaluate outcomes and impact. Measuring your HR and creative strategy alignment is an ongoing process that requires regular review and feedback. Doing so guarantees that your organization is in line with your creative vision, goals, and values; it also ensures that your creative team is in line with HR objectives and priorities. This will help you cultivate a culture of innovation, collaboration, and engagement while achieving business success.

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Abhisek Nag

Regional HR Director | SHRM-SCP
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To ensure that HR and Creative strategy are aligned, there should be some external indicators that are constantly monitored. This will ensure you have a regular view of any derailers and able to address them proactively. If there's a misalignment, find out the gaps and revisit the steps to find alignment. Sooner it is rectified,better it is.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are the most effective ways to measure HR and creative strategy alignment?

1

2

3

4

5

1 Assess your HR and creative strategy alignment

2 Define your HR and creative strategy alignment indicators

3 Collect and analyze your HR and creative strategy alignment data

4 Communicate and act on your HR and creative strategy alignment results

5 Here’s what else to consider

Creative Strategy

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What are the most effective ways to measure HR and creative strategy alignment?

1

2

3

4

5

1 Assess your HR and creative strategy alignment

2 Define your HR and creative strategy alignment indicators

3 Collect and analyze your HR and creative strategy alignment data

4 Communicate and act on your HR and creative strategy alignment results

5 Here’s what else to consider

Creative Strategy

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