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What are the most effective ways to make your pitch memorable in product development?

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Pitching your product idea to potential investors, customers, or partners is a crucial skill in product development. You need to capture their attention, convey your value proposition, and convince them to take action. But how can you make your pitch stand out from the crowd and stick in their minds? Here are some of the most effective ways to make your pitch memorable in product development.

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Pia Kiviranta

Br?nd??v? Kehitysinsin??ri | Br?nditietoisuus & Relevantti N?kyvyys | Toimivampaa Viestint??, Tunnetumpia Br?ndej? ja…
Sridhar Gopalakrishnan

Certified Independent Director- MCA , KNF (Chief Leader), Chef Consultant , Mentor(BYST), Infollion Research Consultant…
Connor Joyce

Senior UXR at Microsoft | Writer, Speaker, Advisor | Ex- Twilio, BetterUp, Deloitte

1 Tell a story

People love stories. They engage their emotions, spark their curiosity, and help them remember your message. A good story can also illustrate your problem, solution, and impact in a compelling way. To tell a story in your pitch, you need to have a clear structure, a relatable character, a conflict, and a resolution. You also need to connect your story to your audience's needs, goals, and challenges. For example, you can start with a personal anecdote, a customer testimonial, or a hypothetical scenario that shows how your product solves a real pain point.

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Pia Kiviranta

Br?nd??v? Kehitysinsin??ri | Br?nditietoisuus & Relevantti N?kyvyys | Toimivampaa Viestint??, Tunnetumpia Br?ndej? ja Parempia Tuotteita | Modernia Sosiaalisen Median Markkinointia | "Taviksesta Somesta Tunnetuksi"
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The more concrete and personal your story telling is, more memorable it will be. Create feelings for your audience and relatable points which can be combined with audience's own pain points, experiences and problems. Offer solutions and share stories of cases where and how their problems have already been solved with others using your product which you are pitching.

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Sridhar Gopalakrishnan

Certified Independent Director- MCA , KNF (Chief Leader), Chef Consultant , Mentor(BYST), Infollion Research Consultant (F&B Expert) , bulk food, Automation, NPD-RTC & RTE -R&D, Lead Auditor ISO 22000(FSMS).Foodpreneur
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NPD - along with the story for relating to the society or market segment . I feel should communicate how the product is a solution in comparison to an existing product. e.g in the field of convenience food a Pre-mix for any food product . Solves the problem control over the type of ingredients used - artificial or natural or organic as preferred by the consumer...

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2 Use visuals

Visuals can help you communicate your ideas more effectively and creatively. They can also make your pitch more appealing and memorable. Visuals can include images, graphs, charts, diagrams, icons, logos, or videos. They can help you illustrate your data, demonstrate your product features, show your competitive advantage, or highlight your customer feedback. To use visuals in your pitch, you need to choose them carefully, make them relevant, simple, and clear, and align them with your verbal message. You also need to avoid cluttering your slides, using too many colors, fonts, or animations, or relying on visuals alone.

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Connor Joyce

Senior UXR at Microsoft | Writer, Speaker, Advisor | Ex- Twilio, BetterUp, Deloitte
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Think about some of your favorite TED talks or similar presentations. The likelihood is that they did not have many words in them but instead many pictures and other visuals. These can be great aids in telling a story!

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Pia Kiviranta

Br?nd??v? Kehitysinsin??ri | Br?nditietoisuus & Relevantti N?kyvyys | Toimivampaa Viestint??, Tunnetumpia Br?ndej? ja Parempia Tuotteita | Modernia Sosiaalisen Median Markkinointia | "Taviksesta Somesta Tunnetuksi"
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Make sure your visual input is easy and clear to understand. Data used for it has to be also relevant and true (double-check!) You are telling a story with your visuals, make it interesting to follow.

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3 Be concise

Attention spans are short. You don't have much time to make an impression and deliver your key points. That's why you need to be concise in your pitch. Concise means using fewer words, but not losing meaning or clarity. It also means focusing on the most important and relevant information, and avoiding unnecessary details, jargon, or filler words. To be concise in your pitch, you need to have a clear goal, a strong value proposition, and a specific call to action. You also need to practice your pitch, edit your script, and get feedback.

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Connor Joyce

Senior UXR at Microsoft | Writer, Speaker, Advisor | Ex- Twilio, BetterUp, Deloitte
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Always build a deck such that someone can read just the headlines of each slide and understand the full picture. You can always tuck details into the speaker notes and then fill the actual slides in with framework and images.

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4 Use repetition

Repetition can help you reinforce your message and make it more memorable. Repetition can include using the same words, phrases, or slogans throughout your pitch, or summarizing your main points at the beginning and the end. Repetition can also include using rhetorical devices, such as alliteration, rhyme, or parallelism, to create catchy and memorable expressions. To use repetition in your pitch, you need to be strategic, consistent, and creative. You also need to avoid overdoing it, or sounding boring or annoying.

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Connor Joyce

Senior UXR at Microsoft | Writer, Speaker, Advisor | Ex- Twilio, BetterUp, Deloitte
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I believe this is one of the best frameworks: 1. Tell your audience what you are about to explain 2. Explain it to them 3. Repeat what you just told them It emphasizes the benefit of repeating the most essential parts of your message to the audience.

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5 Show passion

Passion can make your pitch more engaging and persuasive. Passion shows that you care about your product, your customers, and your vision. Passion also shows that you have confidence, enthusiasm, and energy. To show passion in your pitch, you need to use your voice, body language, and facial expressions to convey your emotions and excitement. You also need to use positive, powerful, and expressive words to describe your product, your benefits, and your impact. And you need to be authentic, genuine, and sincere.

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Pia Kiviranta

Br?nd??v? Kehitysinsin??ri | Br?nditietoisuus & Relevantti N?kyvyys | Toimivampaa Viestint??, Tunnetumpia Br?ndej? ja Parempia Tuotteita | Modernia Sosiaalisen Median Markkinointia | "Taviksesta Somesta Tunnetuksi"
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Passion creates feelings in your audience. If you truly believe in what you are doing and pitching, it will help you a long way to make others to believe in it too.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are the most effective ways to make your pitch memorable in product development?

1

2

3

4

5

6

1 Tell a story

2 Use visuals

3 Be concise

4 Use repetition

5 Show passion

6 Here’s what else to consider

Product Development

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What are the most effective ways to make your pitch memorable in product development?

1

2

3

4

5

6

1 Tell a story

2 Use visuals

3 Be concise

4 Use repetition

5 Show passion

6 Here’s what else to consider

Product Development

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