What are the most effective ways to identify the root cause of a problem in B2B Marketing Strategy?
B2B marketing strategy is the process of planning and executing activities that target other businesses as potential customers. It involves understanding the needs, challenges, and goals of your ideal clients, and creating value propositions that address them. However, sometimes things don't go as planned, and you face a problem that affects your marketing performance, such as low conversion rates, high churn, or poor customer satisfaction. How do you identify the root cause of a problem in B2B marketing strategy, and not just the symptoms? Here are some effective ways to do it.