What are the most effective ways to identify the root cause of conflicts in Product R&D?

1 Understand the types of conflicts

Not all conflicts are the same. Some are related to the content of the product, such as the features, design, or functionality. These are called task conflicts and can be beneficial if they stimulate constructive debate and innovation. However, some conflicts are related to the interpersonal dynamics, such as the communication, trust, or respect among the team members. These are called relationship conflicts and can be detrimental if they create tension, hostility, or resentment. Therefore, it is important to distinguish between the two types of conflicts and focus on resolving the relationship conflicts first.

2 Use the 5 Whys technique

The 5 Whys technique is a powerful tool for identifying the root cause of conflicts in Product R&D. This method involves asking "why" five times to get to the underlying problem. For instance, if there is a conflict about the product scope, the 5 Whys technique might reveal that it's because stakeholders have not aligned on the product vision and goals due to lack of communication. Furthermore, they have not established a regular feedback loop and common language, nor have they defined the roles and responsibilities of each stakeholder. The 5 Whys technique can help to uncover the root cause of conflicts and provide a direction for solving them.

3 Apply the conflict resolution styles

Identifying and resolving the root cause of conflicts in Product R&D can be done by applying conflict resolution styles. These styles range from avoiding the conflict altogether, to accommodating one party's demands, competing to win the conflict, compromising to meet in the middle, or collaborating to find a mutually beneficial solution. Depending on the situation and goals of each party, collaborating is generally the most desirable and effective style for Product R&D, since it can foster innovation, learning, and synergy. However, all five styles can be useful in different circumstances. Avoiding the conflict may be necessary if confrontation is feared or if both parties do not care. Accommodating can resolve the conflict temporarily but may create resentment or dissatisfaction. Competing can resolve the conflict quickly but may damage the relationship or collaboration. Compromising can result in a satisfactory outcome but may lead to a suboptimal result or lack of creativity. Finally, collaborating can address the root cause of conflicts effectively but requires more time and effort.

4 Seek external help

Sometimes, the root cause of conflicts in Product R&D is too complex or too deep to be resolved by the parties involved. In such cases, it might be necessary to seek external help from a third party, such as a mediator, a coach, or a mentor. A third party can provide a neutral and objective perspective, facilitate communication and dialogue, and offer guidance and support. However, seeking external help should not be seen as a sign of weakness or failure, but rather as a way of enhancing the Product R&D process and outcome.

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?