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What are the most effective ways to give honest and direct feedback?

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Giving honest and direct feedback is a crucial skill for product development, as it helps you improve your products, communicate with your team, and satisfy your customers. However, giving feedback can also be challenging, as you want to avoid hurting feelings, creating conflicts, or discouraging creativity. In this article, you will learn some of the most effective ways to give honest and direct feedback that is respectful, constructive, and actionable.

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Praveen Kannan

I bring to the table 1/4 Century of expertise in spearheading teams across Sales, Business Development, Product…

1 Prepare your feedback

Before you give feedback, make sure you have a clear purpose, a specific context, and a positive intention. You should also gather relevant data, facts, and examples to support your feedback, and avoid making assumptions or judgments based on your personal preferences or emotions. Preparing your feedback will help you avoid being vague, inaccurate, or biased, and will also help you anticipate potential questions or objections from the receiver.

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Luiz Henrique de Faria, M. Eng.

System Engineer @ Boeing | Systems Engineering.
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Tenha em mente o que ser quer alcan?ar com o feedback a ser preparado, lembre-se que sempre deve-se ter um propósito positivo, levando em considera??o o desenvolvimento do receptor, mesmo que as informa??es presentes no seu feedback seja para apontar pontos negativos (itens que devem ser melhorados), o intuito é sempre que o receptor do feedback saia melhor do que antes no processo.

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Luiz Henrique de Faria, M. Eng.

System Engineer @ Boeing | Systems Engineering.
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Seja honesto e deixe de lado o sentimento pessoal, exauta??es exageradas e ou críticas maldosas, n?o tem tanto proveito para o receptor, se atenha fatos concretos, exemplifique citando acontecimentos relacionados e dê exemplos de como melhorar ou refor?ar tal comportamento ou caracterítica. Seja conciso, um feedback com clareza e simplicidade é muito mais eficaz de trazer benefícios, e n?o deixa dúvidas sobre o seu propósito. E acima de tudo, seja gentil.

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2 Choose the right time and place

Timing and setting are important factors for giving feedback, as they can affect the mood, attention, and receptivity of the receiver. You should choose a time and place that is convenient, comfortable, and private for both of you, and avoid giving feedback when you or the receiver are stressed, angry, or distracted. You should also avoid giving feedback in front of other people, unless it is positive and relevant for the whole group, as this can cause embarrassment, resentment, or defensiveness.

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3 Use the right tone and language

The way you deliver your feedback can have a significant impact on how it is perceived and received. You should use a tone and language that is respectful, polite, and empathetic, and avoid being rude, sarcastic, or aggressive. You should also use positive and constructive words, such as "improve", "suggest", or "recommend", rather than negative and destructive words, such as "fail", "criticize", or "blame". You should also use "I" statements, such as "I noticed", "I think", or "I feel", rather than "you" statements, such as "you did", "you should", or "you are", as this can reduce the risk of sounding accusatory or personal.

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4 Balance praise and criticism

Giving feedback is not only about pointing out the flaws or mistakes, but also about acknowledging the strengths and achievements. You should balance your praise and criticism, and use the sandwich method, which consists of starting and ending with a positive comment, and placing the negative comment in the middle. This will help you boost the receiver's confidence and motivation, and also soften the impact of the negative comment. However, you should also avoid being insincere or excessive with your praise, as this can undermine your credibility and sincerity.

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5 Be specific and actionable

Feedback should not only be honest and direct, but also specific and actionable. You should provide concrete examples and details to illustrate your feedback, and avoid using vague or general terms, such as "good", "bad", or "nice". You should also provide clear and realistic suggestions or recommendations on how to improve or solve the issue, and avoid imposing or dictating your solutions. You should also invite the receiver to share their opinions, perspectives, or ideas, and listen to them attentively and respectfully.

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CHANDRACHUDAN V

Corporate Trainer , Finance , Product, Process, Compliance and Training & HR Consultant - NBFC and MSMEs; Coach, Mentor & Philanthropist
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Basically giving feedback will be satisfying if, not only the shortcomings are clearly informed, but also what can be done to overcome. While definitely what went right has to be conveyed first, one should not hesitate to spell out what did not go well. This gives an opportunity for the receiver to improve. Also the receiver should be provided a mentor whom the feedback receiver can approach for interim feedback and mid-course corrections if needed.

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6 Follow up and support

Giving feedback is not a one-time event, but a continuous process that requires follow up and support. You should check in with the receiver regularly, and monitor their progress and performance. You should also provide them with additional feedback, guidance, or resources if needed, and celebrate their achievements and improvements. You should also solicit feedback from them, and be open to receiving and applying their feedback as well. This will help you build trust, rapport, and collaboration, and also improve your own skills and products.

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Praveen Kannan

I bring to the table 1/4 Century of expertise in spearheading teams across Sales, Business Development, Product Management, Engineering, and Revenue Generation. My strategic insights are based on Product-Led Growth (PLG)
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Providing regular and continuous feedback is key to develop common understanding between working groups. This will result in a team balance where the rhythm is maintained and consistent quality is achieved. The frequency of the feedback is based on the formality of the feedback- same can be immediate and on the spot, others can be structured and scheduled.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Miles Rand

VP of Product | B2B, Ag Tech, Food Tech, Logistics, Fleets, Marketplaces, ERP
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Feels like this article missed the mark a bit. As important as feedback methods are - you should always begin with context - what is the feedback you are giving and most importantly - WHO are you going the feedback to? These two factors should then drive the rest of your strategy/ approach / methodology.

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What are the most effective ways to give honest and direct feedback?

1

2

3

4

5

6

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1 Prepare your feedback

2 Choose the right time and place

3 Use the right tone and language

4 Balance praise and criticism

5 Be specific and actionable

6 Follow up and support

7 Here’s what else to consider

Product Development

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What are the most effective ways to give honest and direct feedback?

1

2

3

4

5

6

7

1 Prepare your feedback

2 Choose the right time and place

3 Use the right tone and language

4 Balance praise and criticism

5 Be specific and actionable

6 Follow up and support

7 Here’s what else to consider

Product Development

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