What are the most effective ways to find a job in Content Strategy?

While relevant work experience is important, I can't remember the last time anyone asked for, or brought a, portfolio to an interview. The types of documents referenced here - samples of audits, style guides, user testing reports - aren't things we'd ever want to see. If you're interviewing for a junior position and are trying to break into the industry, focus on findings ways to highlight the way you think, your writing and communication skills, a desire to be hands-on and a willingness to learn.

"Sometimes it's not what you know, but who you know." My number one tip for the most effective way to find a job in Content Strategy is to network, network, network, and network some more. ★ If you find a job you want to apply for, research whom you know in that company, or if you know someone who knows someone (LinkedIn search makes this research easy!) and ask for an introduction or a peek behind the curtain of that company. In addition to networking: ★ Tell the world you are looking for a job. ★ Go live. ★ Write a blog. ★ Make videos. ★ Share your expertise and be visible online, especially as a content strategist jobseeker, this is a must! In essence; build your portfolio by creating a content strategy for your job search!

When creating a portfolio, in addition to the actual content that’s been produced, consider adding the following: 1. Why that content was recommended, which audience it served, and the goals of the content. 2. The process of developing content, including tools used. Consider research, editing, writing, and production tools. 3. The outcomes from a given piece of content. Go beyond just views—consider leads, through-traffic to important pages, and other meaningful metrics that leadership teams care about. Remember, content production is one thing, but strategy and outcomes are factors that most employers will value.

Finish internships to expand your portfolio and obtain real-world experience. By participating in industry events, communicating with industry people, and joining pertinent online communities, you can expand your professional network. Take on personal initiatives to highlight your abilities and prove that you are knowledgeable about content strategy. Read, scroll, click, and think outside the computer screen to create an opinion and keep informed. Develop your skill set and keep up of emerging technologies and trends in content strategy by picking up new capabilities. Redesign your CV to emphasize your accomplishments, abilities, and relevant experience in content strategy.

I can't stress enough how important a portfolio is. But what exactly do you put in your portfolio? Ideally, you want published content pieces, in your specific niche of expertise that got results. That is the holy trinity of a good portfolio piece. But I also understand that most new content marketers won't have that. So, the bare minimum is to have at least a content piece that's written well and in the specific niche of your clients.

Connect with professionals in the field through networking events, industry conferences, and online communities (LinkedIn groups, forums, Twitter chats). Networking often opens up opportunities and provides insights into job openings.

- Optimize your LinkedIn job experience section to reflect your content strategy work. Add media, links, and PDFs to this section to provide sample work to your LinkedIn audience. Become a thought leader yourself and a Top Content Strategist voice by posting thoughtful, educational, and original content around Content strategy and contributing to LinkedIn collaborative articles. You can also add your portfolio link to the top of your LinkedIn profile as a CTA for FREE. Utilize all of LinkedIn's FREE features! - Update your resume: reflect on your current position and how your previous experiences can help you during the new role you want. Link your LinkedIn and online portfolio URL to the resume so your employer can see your work.

Many things cumulatively contribute in a standout profile: - A well crafted resume - A good LinkedIn profile - Most imp, "PROOF OF WORK" that displays your skills in content strategy

Having an updated LinkedIn profile has become critical in today’s job market. Apart from the fiercely competitive employment landscape, an up to date profile helps you stand out to recruiters, as well as get picked up by ATS (Application Tracking System) parsers. In short, an updated LinkedIn profile increases your odds superlatively.

Learning new skills in Content Strategy is very important: - Updated skills --> Efficiency --> Improved quality of work - wrt trends, it gives you an upper hand to stay relevant - Content always follows new trend, this means you can drive the industry if you play your cards right

Consider pursuing certifications or courses in content strategy. Having additional credentials can make you stand out to employers and demonstrate your commitment to the field.

Best way to apply for job from unconventional mediums are: - Creating a LinkedIn profile and showcasing your skillset in that particular industry - Applying via referrals is a good way - A more creative way to get jobs can be creative posts seeking help for opportunities

Build a Strong Portfolio: Include examples like content plans and successful campaigns. Networking: Utilize LinkedIn to connect with professionals and join relevant groups. Job Boards: Explore platforms like LinkedIn Jobs, Indeed, and Glassdoor. Company Websites: Tailor applications to align with company values. Freelancing Platforms: Start with opportunities on Upwork, Freelancer, or Fiverr. Specialized Recruitment Agencies: Reach out to agencies specializing in marketing or digital content. Continuing Education: Take courses or certifications in content strategy. Informational Interviews: Build connections who may offer advice or referrals. Stay Persistent: Be open to feedback and continually refine your approach.

Leverage your existing professional network and ask for referrals or recommendations from colleagues or mentors. Sometimes, internal referrals can give you an edge in the hiring process. Remember, persistence and a multi-pronged approach often yield the best results. Tailor your applications and networking efforts to showcase your content strategy expertise and passion for the field.