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What are the most effective ways to fact-check fashion sources?

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Fact-checking fashion sources is not only a matter of accuracy, but also of credibility, ethics, and reputation. As a journalist, you need to verify the information you use from various sources, such as designers, brands, influencers, experts, or publications. Here are some of the most effective ways to fact-check fashion sources and avoid spreading misinformation, plagiarism, or bias.

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Giovanni Luigi Bordone (SFHEA)

Course Leader MA Marketing | DBA candidate @ London Metropolitan University

1 Check the original source

Whenever possible, go directly to the original source of the information you want to use, rather than relying on secondary or tertiary sources. For example, if you want to quote a designer, interview them yourself or find their official statement, rather than citing a blog post or a magazine article that may have misquoted or distorted their words. Similarly, if you want to use a photo, video, or graphic, make sure you have the permission and attribution of the creator, and that it is not altered or manipulated.

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María Pilar Uribe-Silva

Sustainable Fashion Journalist and PhD Candidate | Computational Linguistics | Center for Language and Cognition | Faculty of Arts | University of Groningen
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Las marcas de moda usan la comunicación de dos maneras fundamentales: como lenguaje y como instrumento. En su función lingüística, utilizan sus Informes de CSR y distintos canales para transmitir acciones y moldear la percepción que se genera alrededor de ellos. Por otro lado, actúan como instrumento para manipular y persuadir. Entender esta dualidad es crucial al abordar la escritura sobre moda, especialmente en el contexto de la sostenibilidad. No es suficiente depender únicamente de las fuentes oficiales. El papel del periodista implica la necesidad de recurrir a fuentes alternativas, contrastar la información proporcionada con otras fuentes complementarias, y cultivar una mirada crítica propia.

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Giovanni Luigi Bordone (SFHEA)

Course Leader MA Marketing | DBA candidate @ London Metropolitan University
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To ensure the credibility of fashion sources, adopt a multi-faceted approach. Cross-reference information from reputable publications, verify data with industry experts, and scrutinize primary sources. Embrace digital tools for reverse image searches to validate visual content. Stay vigilant for consistent and coherent narratives across reliable platforms. Additionally, monitor corrections and retractions in case of inaccuracies. This comprehensive methodology, combining traditional verification methods with contemporary technological tools, fortifies the reliability of fashion information in an era marked by digital transformation.

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2 Cross-reference multiple sources

One way to verify the accuracy and reliability of a source is to compare it with other sources that cover the same topic or issue. For example, if you want to report on a fashion trend, look for evidence from different outlets, regions, or perspectives, and see if they agree or contradict each other. If you find discrepancies or inconsistencies, dig deeper and find out why they exist and how they affect your story. Be wary of sources that have a hidden agenda, a conflict of interest, or a lack of transparency.

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María Pilar Uribe-Silva

Sustainable Fashion Journalist and PhD Candidate | Computational Linguistics | Center for Language and Cognition | Faculty of Arts | University of Groningen
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El fact-checking de moda, en particular, de información relativa a la sostenibilidad, debe utilizar las mismas bases metodológicas que el fact-checking empleado para verificar temas políticos o sociales. Es decir, lo básico: - Seleccionar el contenido que circula en las redes sociales o portales y evaluar su relevancia. No es lo mismo, en cuanto a magnitud del da?o, verificar lo que dice una marca internacional que una peque?a marca local que avanza en sostenibilidad. - Buscar la veracidad de la publicación a través de los datos que la marca está publicando. Preguntarnos cuáles son sus fuentes y cómo llegó a ellas. - Contrastar fuentes. De dónde provienen los números que están proporcionando. - Rigurosidad al monitorear la información.

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3 Use reputable tools and databases

Another way to fact-check fashion sources is to use tools and databases that can help you verify the authenticity, quality, and relevance of the information you find. For example, you can use reverse image search engines, such as Google Images or TinEye, to check the origin and context of an image. You can also use plagiarism checkers, such as Copyscape or Turnitin, to check if the text you use is original or copied from somewhere else. Additionally, you can use databases, such as Fashion Monitor or WGSN, to access industry insights, contacts, and trends.

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Giovanni Luigi Bordone (SFHEA)

Course Leader MA Marketing | DBA candidate @ London Metropolitan University
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Effectively fact-checking fashion sources involves leveraging reputable tools and databases. Rely on trusted platforms and databases specific to the fashion industry to verify information and validate data. Utilizing these resources ensures accuracy and reliability in the rapidly evolving landscape of fashion. Embrace digital tools that uphold industry standards, providing a solid foundation for thorough fact-checking and reinforcing the integrity of sourced information.

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4 Consult experts and peers

Sometimes, you may need to consult experts and peers who have more knowledge, experience, or authority on a certain topic or issue. For example, if you want to write about the environmental impact of fashion, you may want to interview a sustainability expert or a fashion activist who can provide you with facts, figures, and opinions. Alternatively, you can ask your colleagues, editors, or mentors for feedback, advice, or suggestions on how to improve your fact-checking skills and methods.

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Giovanni Luigi Bordone (SFHEA)

Course Leader MA Marketing | DBA candidate @ London Metropolitan University
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A crucial strategy in fact-checking fashion sources involves consulting experts and peers. Engage with professionals well-versed in the industry to validate information and gain nuanced insights. Peer collaboration fosters a collective approach to verifying data, enhancing the reliability of fashion sources. Establishing a network of informed individuals contributes to a comprehensive understanding of the subject matter, reinforcing the accuracy of the information disseminated within the fashion realm.

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María Pilar Uribe-Silva

Sustainable Fashion Journalist and PhD Candidate | Computational Linguistics | Center for Language and Cognition | Faculty of Arts | University of Groningen
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Muchas veces las mejores fuentes para constractar información son los mismos colegas periodistas que llevan a?os cubriendo el área. Tal como pasa en la política, entre más conoces tu campo, más puedes ser instuitiva en el. Por ello, si se trata de chequear información, recomiendo siempre comenzar hablando con personas que están hace a?os metidos en el campo de la moda en tu país, en tu región y en el sistema global.

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5 Be transparent and accountable

Finally, you should be transparent and accountable for the information you use and the sources you cite. This means that you should clearly indicate where you got your information from, how you verified it, and what limitations or uncertainties it may have. You should also acknowledge and correct any errors or mistakes you may make, and update your story if new information emerges. By being transparent and accountable, you can build trust and credibility with your audience and your sources.

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Giovanni Luigi Bordone (SFHEA)

Course Leader MA Marketing | DBA candidate @ London Metropolitan University
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The cornerstone of effective fashion source fact-checking lies in unwavering transparency and accountability. Rigorously cross-reference information with credible publications, consult industry experts, and employ reverse image searches for visual authentication. Prioritize sources committed to honesty, and vigilantly monitor corrections and retractions. Upholding a culture of transparency not only enhances reliability but also fosters accountability, ensuring the fashion discourse remains grounded in truth amid the complexities of the digital age.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are the most effective ways to fact-check fashion sources?

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1 Check the original source

2 Cross-reference multiple sources

3 Use reputable tools and databases

4 Consult experts and peers

5 Be transparent and accountable

6 Here’s what else to consider

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