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What are the most effective ways to ensure your content is unbiased and inclusive?

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Content is a powerful tool to communicate your message, engage your audience, and build your brand. But content can also be a source of bias, exclusion, and harm if not created and managed with care and respect. How can you ensure your content is unbiased and inclusive? Here are some effective ways to follow content ethics and standards.

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1 Understand your audience

The first step to creating unbiased and inclusive content is to understand your audience. Who are they? What are their needs, preferences, and expectations? What are their backgrounds, cultures, and identities? How do they access and consume your content? You can use various methods to research your audience, such as surveys, interviews, analytics, personas, and feedback. The more you know about your audience, the better you can tailor your content to suit them.

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2 Use inclusive language

The second step to creating unbiased and inclusive content is to use inclusive language. Inclusive language is language that avoids stereotypes, assumptions, and discrimination based on factors such as race, ethnicity, gender, sexuality, age, disability, religion, and class. Inclusive language respects the diversity and dignity of your audience and reflects their lived experiences. Some examples of inclusive language are using gender-neutral terms, avoiding slang and jargon, using people-first language, and acknowledging different perspectives.

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Chloe Miller

Social Media Specialist, Copy and Content Writer
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If possible have your work checked by another person, particularly if you’re writing about a sensitive topic or experience. People with lived experience can be incredibly helpful in this situation just make sure to learn from their feedback.

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3 Check your sources

The third step to creating unbiased and inclusive content is to check your sources. Sources are the information, data, and evidence that you use to support your content. Sources can be biased and inaccurate if they are outdated, incomplete, misleading, or based on personal opinions or agendas. To avoid bias and ensure accuracy, you should use reliable and credible sources, such as peer-reviewed journals, reputable organizations, and experts. You should also cite your sources properly and transparently.

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4 Review your content

The fourth step to creating unbiased and inclusive content is to review your content. Reviewing your content means checking it for errors, inconsistencies, and gaps. It also means evaluating it for bias, inclusion, and impact. You can use various tools and techniques to review your content, such as spell checkers, grammar checkers, readability tests, accessibility tests, and content audits. You can also ask for feedback from your colleagues, stakeholders, or audience members.

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5 Update your content

The fifth step to creating unbiased and inclusive content is to update your content. Updating your content means keeping it relevant, fresh, and accurate. It also means adapting it to changing needs, preferences, and expectations of your audience and the context. You can use various methods to update your content, such as content calendars, content lifecycle models, content maintenance plans, and content performance metrics. You can also monitor your content for new trends, developments, and feedback.

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6 Learn and improve

The sixth and final step to creating unbiased and inclusive content is to learn and improve. Learning and improving means recognizing your strengths and weaknesses as a content creator and manager. It also means seeking new knowledge, skills, and insights to enhance your content ethics and standards. You can use various resources to learn and improve, such as online courses, books, podcasts, blogs, and communities. You can also seek mentorship, coaching, or certification from experts or organizations.

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Ana Ahmed

That Writer with ADHD | Writing Mentor | Content Consultant | eBook Expert
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It can be hard to be objective about certain topics, but being a professional will sometimes require you to put your personal opinions aside. You will have to look at the subject from a different perspective. Easily said than done, of course. However, unlearning is an important part of your job. Most of the time, we only listen to our childhood conditioning to form opinions. But now that you are an adult, you must also listen to your gut. That little voice in the back of your head WILL tell you, "Man, you're leaning on the side there." Listen to it and then take steps to unlearn, gain knowledge from a different aspect, and improve your understanding.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Noemi Tasarra-Twigg

Managing Editor/Writer at Freelance Writing Jobs
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An external, objective eye is one of the most effective ways to ensure unbiased content. Even if we consider all the steps above, bias can still creep in. So, if possible, have an editor look over your work.

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What are the most effective ways to ensure your content is unbiased and inclusive?

1

2

3

4

5

6

7

1 Understand your audience

2 Use inclusive language

3 Check your sources

4 Review your content

5 Update your content

6 Learn and improve

7 Here’s what else to consider

Content Management

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What are the most effective ways to ensure your content is unbiased and inclusive?

1

2

3

4

5

6

7

1 Understand your audience

2 Use inclusive language

3 Check your sources

4 Review your content

5 Update your content

6 Learn and improve

7 Here’s what else to consider

Content Management

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