What are the most effective ways to ensure a new product is accessible to all potential customers?

Enfocaré el tema de la accesibilidad a la industria farmacéutica ya que es el área que domino. En mi experiencia estos serían los pasos más importantes para acceder a un producto y se requiere la participación y liderazgo de marketing para alinear la estrategia global. 1. Investigación inclusiva. 2. Dise?o Global 3. Etiquetado claro y comprensible. 4. Asequibilidad. 5. Acceso en la mayoría de los países 6. Capacitación y educación médica continua 7. Investigación de mercado. 8. Colaboración con organizaciones de médicos y pacientes. 9. Evaluación y seguimiento constante y efectivo 10. Cumplimiento de regulaciones de Cofepris Garantizar la accesibilidad de los productos requiere un enfoque integral. seguir estos puntos es clave .

It starts with customer need, either one should find it or create it. If product fits best as per need of an hour, customer will access it. Further it can be fine tuned to get competitive edge

Hey there! ?? So, diving into a new product adventure? Make sure you've got a solid grip on what accessibility means for your project – tie it into your business goals, user wishes, and industry norms. Think WCAG or Universal Design Principles for decision-making mojo. And don't forget to draw up success benchmarks and KPIs to track your journey and see those outcomes sparkle! ???

Is international accessibility important for your product? If so, language, cultural, or environmental variables may be obstacles that may be overcome with the right design.

Before you start developing your new product, you need to have a clear vision of what accessibility means for your project and how you will measure it. Accessibility goals should align with your business objectives, user needs, and industry standards. You can use frameworks such as the Web Content Accessibility Guidelines (WCAG) or the Universal Design Principles to guide your decision making and set your priorities. You should also define your success criteria and key performance indicators (KPIs) to track your progress and evaluate your outcomes.

Absolutely! ?? To make your product a universal hit, bring the community onboard during research and testing. Team up with users sporting diverse abilities, backgrounds, cultures, languages, devices, and settings. Mix it up with interviews, surveys, usability tests, and feedback sessions to snag valuable insights. Inclusive development means catching and fixing accessibility hitches upfront, ensuring your product is a perfect match for everyone's expectations and needs. ????

Embed accessibility right from the get-go and carry it through your product's entire lifecycle. Infuse your design and development with top-tier practices like clear navigation, image alt text, robust color contrast, semantic markup, and coding standards. Lean on handy tools – think accessibility checklists, guidelines, validators, and simulators – to craft and keep up an A+ accessible product. Seamless integration beats slapping it on later or hoping for a quick fix! ????

For pharmaceuticals, stability of drug compounds can greatly affect transport costs, such as liquid vaccines that require extremely cold temperatures. The most challenging geographic environment to deliver to for these is known as zone 4B, so testing those conditions for any drug would be desirable. Producing a drug that avoids the need for cold transport could increase accessibility by reducing overall cost.

A good example of a failure in this area is one from the early days of hand held glucose meter development. The value proposition, the product technical specs were all identified and created a push for these products. Most focused on accuracy. Not everyone took the time to understand the Users. More diabetics are older and suffer from degration of eyesight. And the push was for the cheapest product often meant the smallest of displays or ones with the worst visibility. Folks made products that worked but missed the mark on useability. They failed to really understand the Users. This was a failing from management to marketing to engineering. They all failed to deep dive into the Users and educate the entire Team.

This is most important aspect. Team and stakeholders must experience the product/service first on their own and gain confidence on deliverables promised.

Accessibility isn't a solo gig—it's a team sport! Rally the troops and get everyone, from your team to stakeholders, on board. Educate and train them on the ins and outs of accessibility—its significance, perks, challenges, and tools to tackle it. Cultivate an accessibility culture in your organization. When everyone knows their role and is committed, your team becomes an unstoppable force in making your product truly inclusive. ????

Don't just see accessibility as a checkbox; embrace it as a value proposition and a marketing gem. Shout about your accessibility journey to customers, partners, and investors. Spotlight how your product caters to everyone, its unique benefits, and what sets it apart. Flaunt your accessibility accolades—certifications, awards, or testimonials—to build trust. Spread the word across platforms like your website, social media, press releases, and events to captivate your audience. ????

Even if you only have one product, it can be used in different ways by different user groups. So always argue target group-specific and benefit-based. And remember: only a product feature that is relevant to the target group is a benefit. If necessary, use different materials, media, channels, arguments and testimonials if you want to be successful. Target group-specific marketing is the key to exploiting customer potential.

Conducting internal bias checks and inclusivity audits: Routinely analyzing product development processes, content, and design elements for biases or exclusive practices is crucial, helping to identify and mitigate any unintentional biases and optimizing products for inclusivity.

As a Product Development person, I beleive for ensuing the accessibility of the Product with the following practices, Done and dusted Mobile Web Best Practices are used especially if you are targeting the Mobile App for potential customers. Implement user-centered design principles, considering the diverse needs and preferences of your potential user base. Conduct usability testing. Navigation and avoid overwhelming users with too much information at once. Use clear language, intuitive navigation paths, and provide helpful tooltips or guidance where necessary.

User Feedback Mechanisms: Establish channels for users to provide feedback on accessibility. Accessibility Testing Tools: Utilize automated testing tools to identify potential accessibility issues during development. Legal Compliance: Be aware of and adhere to accessibility laws and regulations relevant to your product and target audience. Third-Party Certifications: Consider obtaining certifications for accessibility standards to demonstrate your commitment to inclusivity. Usability Testing: Beyond accessibility, conduct usability testing to ensure the product is user-friendly for everyone.

To enhance accessibility in app: 1. Start with Accessibility: Integrate best practices from the beginning. Example: Use voice control and keyboard navigation features. 2. Inclusive Design: Focus on clear interfaces and compatibility with diverse group of users with discovery among diverse group of users 3. User Journey Consideration: Ensure easy-to-navigate menus and accessible customer support. 4. Diverse Needs: Offer multilingual support and adaptable settings for various user preferences. 5. Continuous Improvement: Regularly update based on user feedback and accessibility tool insights.

Begin by establishing partnerships with key retailers or online platforms relevant to your target audience. Utilize a multi-channel approach, considering both traditional brick-and-mortar stores and e-commerce platforms. Implement effective inventory management systems to prevent stockouts and ensure a steady supply. Leverage digital marketing channels to create awareness and drive demand, utilizing social media, email campaigns, and search engine optimization. Additionally, offering promotions or exclusive deals during the initial launch can stimulate interest and encourage early adoption. Regularly assess customer feedback to refine your distribution strategy and optimize product availability based on market demand.

Customer research here is fundamental as the knowledge about behaviors, pains and what accessibility features make sense for your customer segment. So KYC is the beginning of everything

Accessibility is a broad spectrum of needs and requirements. Use your project as an opportunity to make the requirement a strength not a box to be checked off. We used a specific color palette better for specific neurodivergent users and the effect was beautiful (as a quick instance). Lean into it.