What are the most effective ways to engage customers during a business transformation?

Business transformation is an ongoing process, so it's important to always be engaging with your customers. ?? I find that you get the best feedback from clients when you engage with them in person. If possible, take them out for coffee, lunch, hiking, etc. I've also read about a CEO who invited all their clients to an annual client feedback event, where they could speak with the CEO directly and engage in discussions on improving the business. Customers are the ultimate boss and the reason why your business exists - engage with them accordingly. ??

Based on my experience, engaging customers in business transformation involves strategic partnerships, aligning with customer initiatives, and listening to the Voice of the Customer. Clear communication, education, and continuous feedback loops are crucial. Personalization tailored to different segments enhances engagement. By integrating these elements, we create meaningful experiences that drive mutual success.

For me, one of the keys, for example, in the digital transformation that is needed so much now, for example at the level of making processes more efficient in areas such as HR or Administration, is first of all to listen to what their problem is, empathizing with the client is key and listening more, Knowing the substance you can apply the form, so later it is important to make them see quantitatively what they can save at a cost level and at a qualitative level in the quality of work of their employees, that is, 2 keys: the economic part (what they affects the pocketbook) and the human part (which will affect your employees as a profit), with this aside also presenting success stories, I think it is feasible to involve them

During a business transformation, the most effective way to engage customers is to communicate early and often. Keep them informed about the changes happening within your organization, including the reasons behind the transformation, anticipated benefits, and potential impacts on their experience. Solicit feedback and involve them in the process, demonstrating that their opinions matter. Provide clear and transparent communication channels to address any questions or concerns they may have along the way. By keeping customers informed and involved throughout the transformation journey, you can foster trust, loyalty, and support for your business initiatives.

Transforming a business is a shared journey, not a solo sprint. Involve your customers as co-navigators, valuing their input and keeping them informed, to foster trust and partnership. It’s about mutual respect and collaboration, ensuring the journey enriches everyone involved.

Demonstrate Value and enhanced experiences that transformation brings on table. Product demos, sneak peek of features, Seminars, Beta mode participation channels might help to demonstrate intensity of company’s objectives towards the transformation. Beside this communicate necessity of customer contributions and how these contributions are used in the iterative implementation of transformation.

2- consider customer as stakeholder Customer need to be informed about the objective, plan etc and included in execution. If Customer feedback is given value from the start he will become a stakeholder in transformation process which will ensure Customer delight

Engaging customers during a business transformation involves making them active participants in shaping the new value proposition. By doing so, customers gain a sense of ownership in the success or failure of the transformation, potentially positioning them into advocates for your transformation. Additionally, involving customers in this process helps to educate them about what falls outside the scope of the transformation, minimizing misunderstandings. This engagement also provides customers with a clearer understanding of the value the transformation will deliver to them upon completion, thereby fostering greater engagement and support.

Co-creating transformations with customers enables alignment, but risks over-indexing on outlier requests diluting value. Leaders must balance customer centricity with business judgment - accommodating every preference is unsustainable. While customer collaboration brings helpful perspective, leaders hold responsibility for guiding vision. The advice would benefit from similar moderation - noting the importance of ultimately deciding on optimal strategic direction despite pleasing all interests. Prioritizing core segments, assessing ROI and protecting margin warrant equal attention.

Customers are why you are in business, so you must consider them as one of your stakeholders in any transformation process. Take the time to assemble an ongoing method to gather feedback directly from your customers at each stage of the transformation process. The risk of not co-creating value with your customers is that you may create a business process that alienates them. In my experience, this can be done accidentally by staff who are focused on improving their own situation and do not consider the situation of customers and departments dependent on the process.

Transformational change is a long and arduous process. And as such requires commitment. Commitment is however tested, when the results are not visible despite the efforts. Demotivation can therefore step in and that may jeopardize the whole effort. In this respect it is absolutely important that small targets be set and the success in reaching them be celebrated.

Delivering quick wins demonstrates success and understanding how to add value. Identify and prioritize quick wins based on impact and time to completion, then remember to share achievements and highlight customer benefits

It's crucial to identify quick wins that highlight the transformation's value, addressing any customer reluctance due to disruptions. Celebrating and sharing success stories and testimonials is not just about showing progress; it's about building excitement and confidence in the change. This approach not only motivates customers to embrace the transformation but also strengthens their trust and loyalty. Quick wins are a powerful tool to maintain momentum and keep customers engaged and supportive throughout the journey.

Thats most important to celebrate wins & send testimonials in successful accomplishment of your project plan. This also brings sense of trust & delivers value to the customers by making them feel important & special. Even a small note of their contributions & your appreciation may bring smile to them strengthen their reliability on you

To keep customers engaged during transformative periods, it’s effective to quickly deliver tangible improvements and celebrate these early successes. Demonstrating immediate benefits helps alleviate any hesitation and builds anticipation for future enhancements. Sharing customer success stories can also generate excitement, fostering a positive outlook on the changes.

During a business transformation, it’s crucial to support customers by providing clear guidance and addressing their challenges proactively. Offering help to navigate new processes or products ensures a smoother transition. Educating customers enhances their ability to adapt, maintaining satisfaction and loyalty. Monitoring their experience allows for timely adjustments, ensuring the transformation enhances the customer journey.

Business transformations can be a long road, providing support and guidance along the way can help key stakeholders trust in your capabilities. Try these 3 techniques! -- Educational resources such as FAQs and tutorials -- Personalized support, with dedicated support channels -- Proactive outreach, checking on customer adaptation and addressing concerns early

Ofere?a suporte contínuo aos clientes durante toda a transforma??o, fornecendo orienta??o, treinamento e recursos necessários para facilitar a transi??o. Esteja disponível para responder perguntas, resolver problemas e oferecer assistência sempre que necessário.

Anticipating customer challenges and proactively addressing them is paramount. We must offer assistance, resources, and education to facilitate a seamless transition to new processes or products. It's about more than easing the change; it's about empowering our customers to thrive in the new landscape. Monitoring customer satisfaction and loyalty allows us to make necessary adjustments, ensuring we're not just implementing changes but enhancing the customer experience. This level of support not only aids adaptation but also cements long-term loyalty and trust.

During the course of your project if your customer extra burdended or uneasy that they are overwhelmed, rhen you need to bring value to their participation & productive time given to your project. How does it helps make their life better, productive, easy, time saving or any other psotitive value to their parrnership or business with you & others. The rejection rate decrease when you make them feel easy.

In my journey through business transformations, rewarding and recognizing customers has been pivotal. It's about celebrating their loyalty and contributions, especially during change. By offering exclusive perks or acknowledgment, customers feel valued and more connected to the brand's new chapter. This not only boosts retention but also turns customers into brand advocates who share their positive experiences. It's a powerful way to maintain trust and momentum in times of change.

Rewarding and recognizing your customers is a great way to increase customer loyalty, satisfaction, and retention. There are many ways to reward and recognize your customers, depending on your business goals, budget, and customer preferences. Here are some examples of effective customer reward and recognition strategies: Celebrate your customers: You can feature a customer of the week or month on your website, social media, or email, and highlight their achievements, feedback, or stories. Offer personalized service: You can use data and technology to create customized experiences for your customers, such as offering relevant products, discounts, or content based on their name, location, purchase history, or behavior.

Engaging customers during a business transformation can accelerate growth! Try these 3 tips: 1. Loyalty programs can reward early adapters and boost customer retention 2. Exclusive offers provide tiers to service levels 3. Acknowledgment can go a long way thanking customers for their support, trust, and patience

It's vital to incentivize their engagement and loyalty with a well-crafted loyalty program that honors their contributions, feedback, and referrals. Acknowledging their support, trust, and patience goes a long way in maintaining a positive relationship. Tailoring rewards and recognitions to fit individual customer preferences ensures a personal touch that resonates deeply. This strategy not only keeps customers engaged but also fosters a sense of belonging and appreciation, reinforcing their connection to the brand through the transformation and beyond.

El desarrollo de estrategias de engagement es crítico hoy en día ya que es preciso fidelizar al máximo al cliente e incluso que el mismo cliente sea un apóstol de nuestros productos/servicios. Para ello es crítico crecer con él y en todo caso siempre reconocer su mérito y recompensarlo.

An example of how traceability and checking the "Historical Moments" mentioned by Chris McChesney in his book "The 4 Disciplines of Execution" helps reinforce this is by shaping itself according to past evolutionary histories, adapting to the current market situation and customer profile, and most importantly, innovating, avoiding what is called "cooperative amnesia": seeking different results by doing the same things.

Esteja aberto a feedback dos clientes e esteja disposto a adaptar e repetir as estratégias de transforma??o com base em suas necessidades e experiências. Envolver os clientes no processo de melhoria contínua ajuda a garantir que as solu??es atendam às suas expectativas em constante mudan?a.

Recognizing that customer needs evolve, especially in a fast-paced environment, is key. We must stay open, listening and learning from our customers, using their insights to continually refine our approach. Involving them in testing and validation processes ensures our offerings remain not only relevant but also ahead of the curve. This ongoing dialogue and co-creation foster a dynamic relationship, ensuring our transformation efforts are always aligned with our customers' changing needs and maintaining a competitive edge.

I talked about this topic in my short videos on LinkedIn and YouTube... Engaging customers during a business transformation requires clear communication, personalized interactions, and transparency. Providing regular updates, gathering feedback, and offering incentives can help maintain their trust and support throughout the process. Follow me for more insights ??????

During a business transformation, engaging customers effectively involves clear communication about changes and how they benefit customers. Solicit feedback through surveys, social media, and direct interactions to involve them in the transformation process. Offer exclusive previews or trials of new services/products to loyal customers. Maintain high-quality customer service to address concerns promptly. Use personalized communication to make customers feel valued and informed. Transparency about the transformation's progress and addressing any customer concerns quickly are key. Celebrate milestones with your customers through special offers or events to keep them engaged and supportive of the change.

Cuando estamos valorando cambios en la empresa o en nuestra estrategia de negocio, es importante comentar Ideas con algunos de nuestros Clientes de confianza, para que nos den su feedback. A veces una opinión de gente de fuera de nuestro Equipo aporta cosas que desde dentro no estamos viendo y son relevantes. Por ejemplo recuerdo cuando hace a?os estábamos dise?ando la nueva imagen corporativa de la empresa, que compartimos las 2 opciones de imagen entre las que estábamos dudando entre un grupo de Clientes y eso nos clarificó mucho cuál de ellas era la que más nos gustaba. Escuchar a tus Clientes siempre es interesante.

Engaging customers during a business transformation requires clear communication, transparency, and empathy. Here are some effective strategies: 1. Communication: Keep customers informed about changes, the reasons behind them, and how they will benefit. 2. Feedback Gathering: Actively seek feedback from customers about their needs, concerns, and preferences. 3. Education and Support: Provide resources and assistance to help customers adapt to changes. 4. Transparency: Be honest about challenges and setbacks during the transformation process. 5. Maintain regular communication with customers. Keep them updated on progress and continue to solicit feedback to ensure their needs are being met.

Open communication and transparency with the customer is very important during the transformation stage. This will help you gain the trust of your customer. Provide details why the transformation is happening and how it will benifit them. Encourage the customer to provide fees backs during the transformation process which may help you to address any concerns and make necessary improvements to the transformation plans.