What are the most effective ways to drive website traffic and increase conversions using social media?

You need to be where your audience is. Period. You need to identify consumer habits and what they are looking for and choose the right platform for them. If you are looking for a younger audience 16-25 year old, you might want to put heavy effort into Tik Tok. If you are looking for a more adult audience,35-55 year old, perhaps Facebook will be your BFF and Instagram. So again, You need to be where your audience is.

Always start with your customer’s avatar/profile, if you have not created this, make this happen first! This includes listing the following about this person: - Age - single/married - household income - hobbies and interests - etc You need to be clear on who it is you are targeting and then use that info to guide you on finding the best platforms to utilize. There is a ton of social media demographic info you can find on google to choose the right platform. Another thing I love to do (if you have a customer list) send a survey to an email list. If you have a following in social media - create survey style content or a direct DM.

Here is what you need to remember: 1. Choose the right platforms. 2. Optimize profiles for attractiveness. 3. Use high-quality images. 4. Include catchy headlines. 5. Use relevant keywords.

Absolutely! To optimize your social media profiles, start by using high-quality images that represent you or your brand well. Craft catchy headlines that grab attention and clearly convey your message. Incorporate relevant keywords to help people find you easily in searches. Linking your website and profiles is essential for a seamless experience. Make sure all your social media accounts have consistent branding and easily accessible links to your website. Stay active by posting regularly to keep your audience engaged. Respond promptly to comments and messages to build meaningful connections. Joining relevant groups and communities can expand your reach and network.

I learned early on that you do not need to feel compelled to create many different styles of content mentioned. Find a content style that works best for you, one that doesn’t cause friction. If you love to write, create long form posts or blogs. Love to talk? Create audio style posts or podcasts using your phones recording app. Love to get on camera, then pull out your phone and get the selfie video mode activated. Make it work for you! The more you feel comfortable creating the easier it will be to distribute content. It should never feel overwhelming, challenging or complicated.

I love leveraging the organic content I’ve created. It’s a great way to test and learn what works with your target audience. Keep creating organic content and then identify which one will work based on the analytics. Once you found the right one then amplify it.

Love this point. With all the changes in consumer habits and platform algorithms, is almost impossible to reach a wide range of audiences with just organic. And that's where Paid Ads come in. Paid ads don't only allow you to reach a broader audience, it also help you drive traffic to your website. Start by creating some Reach and Awareness Campaign with Meta Business Suite, and then incorporate some Website Traffic Campaigns. Analyze your results and metrics, how mas your cost per impression, how was your cost per click and optimize based on those numbers.

I love making the content Organic and natural. Less scripted and more fun. The more passion you put into it. You can tell the person is having fun with the social media post. What are you doing to make it stand out? I have lots of fun finding new creative ways to it! Once I find out people are mimicking my style! I got them engaged!

It’s important to keep in mind: people share content if it says something about themself. By sharing, they’re trying to send a message to their followers that they support/advocate/align with the content in hand. Think about what this looks like, and how you can incorporate these elements into the content.

If your goal is to drive social media eyes to the content on your website, you have to make that content stand out on the social media platform. Steer clear of blast posting the same teaser and text across platforms. What works on Twitter won't necessarily work on Instagram (remember links DO NOT work in the caption area). You might have followers across social channels. What's the point of them following you on Twitter if you're going to share the EXACT same thing on Facebook. Cater the messaging to the platform and drive eyes to your content prize no matter where your community initially finds it.