What are the most effective ways to distribute content on SlideShare?

1 Optimize your content for search

SlideShare is owned by LinkedIn, which means it benefits from the authority and visibility of the professional network. To rank well on SlideShare and Google, you need to optimize your content for relevant keywords, titles, descriptions, and tags. Use tools like Google Keyword Planner, Moz, or SEMrush to find the best keywords for your topic and audience. Then, craft catchy and clear titles that include your main keyword and describe the value of your content. Write concise and compelling descriptions that summarize your main points and entice viewers to click. And don't forget to add relevant tags that help categorize your content and make it easier to find.

2 Promote your content on social media

SlideShare is a social platform, which means you can leverage your existing social media channels to amplify your reach and engagement. You can share your content on LinkedIn, Twitter, Facebook, Instagram, and other platforms where your audience hangs out. But don't just post a link and call it a day. You need to tailor your message and format to each platform and audience. For example, you can create a short video teaser for Instagram, a carousel post for Facebook, or a thread for Twitter that highlights the key takeaways from your content. You can also use hashtags, mentions, and emojis to increase your visibility and interaction.

3 Embed your content on your website or blog

Another way to distribute your content on SlideShare is to embed it on your own website or blog. This can help you drive more traffic, leads, and conversions from your own audience. You can embed your content on relevant pages, such as landing pages, product pages, or blog posts, that match the topic and purpose of your content. You can also use a call to action or a lead magnet to encourage your visitors to download, subscribe, or contact you. To embed your content, you need to copy the embed code from SlideShare and paste it into the HTML editor of your website or blog.

6 Analyze and optimize your results

SlideShare provides analytics and insights that help you measure and improve your content performance. You can access them from your dashboard or from the analytics tab on each of your content pages. You can see metrics like views, downloads, likes, comments, shares, leads, and sources. You can also see the demographics, behavior, and preferences of your audience. By analyzing these data, you can understand what works and what doesn't for your content. You can also optimize your content based on the feedback, trends, and best practices that you discover.