What are the most effective ways to create a referral program for your online game?

The objective of Referral program is to acquire new users at a lower cost and at same time retain existing users by providing them additional benefits which they can use to continue in their app usage.

To craft a referral program so hot it makes penguins wear oven mitts, you need more than just free hats. Think exclusive loot like dragon-powered unicycles, in-game pranks on rivals, or temporary godhood (with lightning bolts!). Make it social – let players brag about their referral prowess with leaderboards and shoutouts from the robo-chicken announcer. And keep it fresh! Swap rewards like a squirrel hoarding nuts, throw in surprise bonuses like confetti explosions of experience points, and remember, the key is to make it so fun, friends will practically beg to be referred – just to join the epic party you've built. Now go forth and game-ify those referrals!

When creating a referral program for your online game, it's important to consider various player referral preferences, such as in-game cosmetic items, discounts, or game codes. Understanding your target audience is crucial to ensure that both your current and potential new players feel satisfied with your decision. By iterating the process over time, you can continuously fine-tune your referral program to keep your players engaged and motivated. With careful planning and execution, a well-crafted referral program can help increase the popularity of your online game and foster a loyal player base.

When creating a referral program for your online game, it's important to keep things simple. Consider offering player referral incentives that are easy to understand and appealing to your target audience. By keeping the process straightforward, you can encourage more players to participate and increase the chances of success. Don't forget to regularly review and improve your referral program to ensure that it remains effective and engaging for your players.

The best part about referral program is that you do not need to over sell. If you have optimized your incentives based on historical data and eliminated abuse of the program, then the selling part is already performed by the referrer. If your app offers exceptional experience and value to its users, then they will be happy to refer others to the app. Make the process of redeeming and attribution simple to encourage multiple referrals by same user.

It's important to test and optimize without overwhelming your players or team. Start with small changes and see how they perform before making more significant updates. This will help you to identify what works and what doesn't work for your players without causing confusion or frustration. Regularly review your program's performance and make tweaks as needed to keep it fresh and engaging for your players. By reviewing the process often using your player and team feedback, you can ensure that your referral program is effective and well-received by your players.

The perfect example of a referral program we all recently have seen is a Notcoin Game from Ton/Telegram. 2 million users were acquired in 2 days with referral tasks, despite the fact that game had only 1 action available - to tap on the yellow coin in Telegram bot. What is the most valuable part of their referral program? Inviting friends costs many times more than any other activity, like creating a crypto wallet or following projects on social media. That's why thousands of bloggers got involved, inviting their subscribers, and it was a win-win game, as they got millions of game tokens for it, not just a couple. Those tokens worth nothing for now, but they created a feeling of huge reward.