What are the most effective ways to communicate your personal brand to colleagues?

Know your value proposition: To effectively communicate your personal brand to colleagues, start by clearly defining what sets you apart. Identify your unique strengths, skills, and experiences that make you valuable to the team. Share specific examples of how you've contributed and the impact you've had. This not only showcases your expertise but also helps colleagues understand what they can expect when collaborating with you. Remember, consistency in portraying your value proposition in your actions and interactions is key to building a strong personal brand among colleagues.

When I was an Ecommerce coordinator for a company, I felt undervalued. My suggestions weren't considered, I reflected on my strengths - growth hacking and passion for Ecommerce. I realized our company's requirement to bridge the gap to scale up online sales. I started with connecting with similar role users over LinkedIn to learn the market trends and how I can revamp my Ecommerce site to make it more user friendly. Along with this I started sharing my even small achievements and business improvement through LinkedIn posts, sharing sales insights and leading campaigns to achieve sales targets. It helps me to connect with more suppliers and vendors to collaborate directly which helped my company to give more offers and increase online sales.

Getting your value proposition in to a clear statement is a tough job. It takes introspection, assessment and reflection. You then need to distill these insights down into one clear coherent message. You have to do the deep work first in order for it to be compelling and the truth, otherwise you run the risk of it being generic and vanilla.

More than anything, be consistent with being your genuine self while building your personal brand. Your content should sound like you and demonstrate your growth through the years, profession and life.

In addition, don't be afraid to share your failures. How you overcame an obstacle, how challenging it was for you. Of course, sans exaggerating/dramatising the claims.

I'm a digital marketer and while I was promoted to head role, I realized that being just a marketer wasn't enough. I wanted to be known for more than just my expertise. So, I decided to build meaningful relationships with my networks and colleagues. I started by genuinely getting to know them - their interests, strengths, and even a bit about their personal lives. I made sure I keep in touch within LinkedIn. It made our relationship on a personal level. I actively looked for opportunities to assist them with my expertise and build trust. this helps to not only showcased my skills but also benefited my company with more leads. I started getting invitations to attend events which give me more exposure and business opportunities to grow.

Building relationships based on 'whom and how only you can help' ensures that your connections are not mere numbers in a network but meaningful interactions that enrich both parties. It shifts the paradigm from "networking" to "net-worth-building," where the worth is measured in mutual respect, growth, and genuine connection.

Find your truth tellers. A group of people that can give you honest feedback. Some you know well and some you don't. See what are the common patterns of feedback as well as the areas that dont marry up. Ask you self these questions? Are these patterns ones that I happy with or do I need to change something? What can I do to create more consistency in the feedback that does not marry up?

Is this hybrid world its becoming more and more obvious that there is a lack of connection with our colleagues. I think building your Personal Brand in a great way to be seen and heard by your colleagues. We need to break down the barriers and give each other space to express ourselves in an authentic way. Start by sharing your nicknames, this can often lighten the tone, bring some humour but be good start to some deeper and more meaningful conversations.