What are the most effective ways to communicate non-monetary rewards during recruitment?

1 Know your audience

Before you communicate non-monetary rewards, you need to know who you are talking to and what they care about. Different groups of candidates may have different needs, goals, and values, and you want to align your rewards with their interests. For example, millennials may value flexibility, feedback, and learning opportunities more than baby boomers, who may prioritize stability, security, and recognition. You can use surveys, interviews, or online tools to research your audience and segment them based on their demographics, psychographics, and behavior. This will help you create more relevant and personalized messages that resonate with them.

3 Be specific and transparent

When you communicate non-monetary rewards, you want to be as specific and transparent as possible, so that candidates can understand what they entail and how they are measured. For example, instead of saying that you offer flexible work hours, you can explain what kind of flexibility you offer, such as core hours, compressed work week, or remote work. You can also provide examples of how your employees use this flexibility and how it benefits them. Similarly, instead of saying that you offer recognition, you can describe how you recognize your employees, such as through awards, feedback, or career advancement. You can also share the criteria and frequency of recognition and how it is linked to performance.

4 Use multiple channels

To communicate non-monetary rewards effectively, you need to use multiple channels and formats to reach your audience and reinforce your message. You can use online channels, such as your website, social media, blog, or newsletter, to showcase your rewards and attract candidates. You can also use offline channels, such as job fairs, events, or referrals, to network with candidates and share your rewards. You can also use different formats, such as videos, podcasts, infographics, or brochures, to present your rewards in an engaging and memorable way. You can also use interactive tools, such as quizzes, polls, or calculators, to help candidates assess their fit and value.

5 Solicit feedback and follow up

The communication of non-monetary rewards does not end with the initial message. You need to solicit feedback and follow up with your candidates to ensure that they understand and appreciate your rewards and that they match their expectations. You can use surveys, polls, or interviews to ask your candidates about their perceptions, preferences, and questions regarding your rewards. You can also use email, phone, or social media to follow up with your candidates and provide more information, clarification, or updates on your rewards. You can also use feedback and follow up to build rapport and trust with your candidates and to demonstrate your commitment and interest.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?