When you plan an event, you want to work with vendors who can deliver creative and innovative solutions that match your vision and goals. But how do you assess their capabilities and potential before you hire them? Here are some effective ways to evaluate a vendor's creativity and innovation in event production.
One of the first steps to assess a vendor's creativity and innovation is to review their portfolio of previous projects. Look for examples of events that are similar to yours in terms of size, scope, theme, audience, and budget. Pay attention to how they used different elements such as lighting, sound, staging, decor, entertainment, and technology to create unique and memorable experiences. Ask yourself if their portfolio shows diversity, originality, and quality.
Examine the vendor's portfolio of past events and projects to gauge their creativity, originality, and attention to detail. Look for diversity in event types, themes, and styles to assess their ability to adapt and innovate across different contexts. Pay attention to the quality of design, aesthetics, and overall execution in their work.
Dans les nombreux événements que j'ai eu l'occasion d'organiser, notamment dans le secteur des vins et spiritueux, qu'il s'agisse d'événements de lancement ou d'événements expérience client, les fournisseurs les plus créatifs sont ceux qui, certes peuvent montrer un portfolio avec des productions originales, des concepts expérientiels innovants. Mais avant toute chose, il faut s'assurer que le fournisseur a bien compris l'esprit de la marque, sa personnalité, son style particulier. Un événement, si beau soit-il ne va pas laisser une empreinte forte si c'est un concept à la mode et séduisant en apparence mais qui ne rencontre pas la personnalité de votre marque.
Another way to assess a vendor's creativity and innovation is to ask for references from their past clients. Contact them and ask about their satisfaction with the vendor's performance, communication, problem-solving, and flexibility. Find out how the vendor handled any challenges, changes, or unexpected situations that arose during the event. Ask if the vendor exceeded their expectations, delivered on their promises, and added value to their event.
Pedir referências é uma prática crucial na avalia??o de fornecedores. Ao longo dos anos, aprendi que as referências fornecem uma vis?o valiosa sobre a criatividade e inova??o de um fornecedor na produ??o de eventos. Ao conversar com clientes anteriores, podemos entender melhor como o fornecedor abordou desafios, ofereceu solu??es criativas e inovadoras, e se demonstrou flexibilidade e profissionalismo durante todo o processo. Essas informa??es s?o essenciais para tomar decis?es informadas e garantir o sucesso de cada evento.
A third way to assess a vendor's creativity and innovation is to request a proposal for your event. Give them a clear brief that outlines your objectives, requirements, preferences, and budget. Ask them to provide a detailed description of how they would approach your event, what services and products they would offer, and how they would measure their success. Look for evidence of their creativity and innovation in their proposal, such as how they incorporate your brand, message, and audience into their design, how they use new or emerging technologies or trends, and how they differentiate themselves from their competitors.
A fourth way to assess a vendor's creativity and innovation is to conduct an interview with them. This can be done in person, by phone, or by video call. The purpose of the interview is to get to know the vendor better, to clarify any questions or concerns you have about their proposal, and to gauge their enthusiasm, passion, and confidence. Ask them open-ended questions that allow them to showcase their creativity and innovation, such as how they generate ideas, how they collaborate with other vendors, how they adapt to changing needs or feedback, and how they handle risks or failures.
La rencontre est sans conteste le meilleur moyen d'évaluer la créativité. C'est uniquement en discutant avec le fournisseur que l'on peut juger de sa compréhension fine de vos objectifs. Dans la manière dont il va réagir à vos remarques, et faire évoluer peut-être sa proposition initiale en écoutant vos besoins et en progressant dans la compréhension de votre univers.
A fifth way to assess a vendor's creativity and innovation is to visit their premises if possible. This can give you a firsthand impression of their work environment, culture, and resources. Observe how they organize their space, how they display their work, how they interact with their team, and how they use their equipment and tools. Look for signs of their creativity and innovation, such as how they experiment with new materials, methods, or formats, how they learn from their mistakes, and how they celebrate their achievements.
Afin de déterminer si une agence ou un fournisseur a bien compris l'esprit de votre marque, demandez lui de proposer un mood board. Physique de préférence (imprimé, sur un grand board) et qu'il va commenter et raconter devant vous pour exprimer le concept et l'atmosphère de l'événement. Un événement comporte une grande partie d'atmosphère, d'intangible qui, si elle est réussie fera le succès de votre événement. L'autre partie du succès repose sur une organisation sans faille : l'efficacité organisationnelle de l'agence, ses talents de production sont l'autre dimension qu'il vous faut absolument évaluer avant de vous lancer.
Innovation track record: Research the vendor's reputation and track record for innovation in the event production industry. Look for awards, accolades, or recognition for their creative work. Collaboration and flexibility: Assess the vendor's willingness to collaborate closely with your team and adapt their ideas to align with your vision and objectives. Technology and trends: Inquire about the vendor's knowledge of emerging technologies, trends, and best practices in event production. Look for evidence of their ability to incorporate innovative technology solutions and experiential elements into their events. Risk-taking and experimentation: Evaluate the vendor's willingness to take creative risks and push boundaries in their work.