What is the most effective way to monitor and improve your data integration systems and pipelines?
Data integration is the process of combining data from different sources and making it available for analysis, reporting, and decision making. Data integration systems and pipelines are the tools and workflows that enable data integration. They are essential for marketing analytics, as they allow marketers to access, understand, and use data from various channels, platforms, and systems. However, data integration systems and pipelines are not static or flawless. They need constant monitoring and improvement to ensure data quality, reliability, and usability. In this article, you will learn what is the most effective way to monitor and improve your data integration systems and pipelines.