Analyzing search queries on news sites can help you understand what your audience is looking for, how they find your content, and how you can optimize your site for better visibility and engagement. In this article, you will learn some of the most effective techniques for analyzing search queries on news sites, using various tools and methods.
Keyword research is the process of finding and analyzing the words and phrases that users type into search engines to find news content. Keyword research can help you identify the topics, trends, and intents that drive your audience's interest and behavior. You can use tools like Google Trends, Google Keyword Planner, or AnswerThePublic to discover and compare keywords related to your niche, industry, or location. You can also use tools like Moz or Ahrefs to analyze the keyword difficulty, search volume, and ranking potential of your target keywords.
You can also use AI tools such as ChatGPT / WriteSonic to help you with your keyword research. They can give you lists of related keywords as well as topics. They can also sort the keywords into hub and spoke models. You still need to manually check all of the work that the AI does for you, as it sometimes gets things wrong, or puts keywords into the wrong categories, however it takes a lot of the legwork out of keyword research and is well worth exploring as another option.
5 steps strategy for a killer news keyword research: ??Study Your Industry News: What's Trending! ??Learn to speak the people's SERP Language: Don't assume, research instead! ??Catch the intent and match it with real Keyword research ??Focus on Long tail keywords search Volume, Difficulty, and Relevance
Query classification is the process of categorizing and labeling the search queries based on their characteristics and goals. Query classification can help you understand the different types of queries that your audience uses to find news content, such as informational, navigational, or transactional queries. You can use tools like Google Search Console, Bing Webmaster Tools, or Yandex Metrica to access and analyze the query data from your site, and see how they perform in terms of impressions, clicks, and click-through rates. You can also use tools like Google Analytics or SimilarWeb to segment and filter your query data by various dimensions, such as device, location, or source.
I follow the topical authority aspect, each news category should include the keywords relevant based on intent, search volume, difficulty and relevance
Query expansion is the process of adding or modifying the words and phrases in the search queries to improve their relevance and coverage. Query expansion can help you optimize your site for more variations and synonyms of your target keywords, and capture more long-tail and voice-based queries. You can use tools like Google Suggest, Google Related Searches, or Ubersuggest to generate and explore more query options related to your target keywords. You can also use tools like LSI Graph or Text Optimizer to find and incorporate latent semantic indexing (LSI) keywords or semantic terms that are related to your topic.
Google Trends is a massive help when you want to know what your readers are searching for. For example, if you pop ‘COVID-19 vaccine’ into Google Trends, you’ll see related queries like 'vaccine side effects' or 'how to get vaccinated'. These can help to shape your content on current hot topics. Next, take advantage of regex querying to expand query knowledge. For example: 1. Using ^what\s pulls all queries starting with the word “what”, followed by a space. Allowing you to see what users are searching for. 2. Simply put a keyword in regex like crypto and you will see all queries containing that keyword. 3. Lets say you want to expand your query knowledge to a specific news category for example Finance. Simply use finance.* Cheers!
Query intent is the process of understanding and matching the underlying purpose and expectation of the search queries. Query intent can help you create and deliver the most relevant and satisfying content for your audience, and increase your chances of ranking higher and converting better. You can use tools like Google SERP Analysis, BuzzSumo, or SEMrush to analyze the search engine results pages (SERPs) for your target keywords, and see what kind of content, format, and features are ranking well and appealing to your audience. You can also use tools like AnswerThePublic, AlsoAsked, or Quora to find and answer the common questions and problems that your audience has related to your topic.
What's the user intent? - informational: Seeking information Ex: Callories in chocolate - Transactional: Intent to make a purchace. Ex: Buy Iphone online - Commercial: User in the consideration phase of buying Ex: Compare Laptops features - Navigational: Go to certain website Ex: Netflix website
Query optimization is the process of applying and testing the best practices and techniques for improving the performance and quality of your site and content for the search queries. Query optimization can help you enhance your site's speed, usability, accessibility, and security, as well as your content's structure, readability, relevance, and authority. You can use tools like Google PageSpeed Insights, Google Mobile-Friendly Test, or W3C Validator to check and fix any technical issues or errors on your site. You can also use tools like Yoast SEO, Hemingway, or Grammarly to optimize and polish your content for the search queries.
Query evaluation is the process of measuring and analyzing the results and outcomes of your site and content for the search queries. Query evaluation can help you track and monitor your site's traffic, ranking, and engagement, as well as your content's performance, impact, and feedback. You can use tools like Google Analytics, Google Search Console, or Google Data Studio to collect and visualize your site's metrics and data, and see how they correlate with your query data. You can also use tools like Google Alerts, Social Mention, or Brand24 to monitor and respond to your content's mentions and reviews on the web and social media.