What are the most effective SEM techniques and tools to increase your website's traffic?

How do I increase my website traffic via SEO and SEM as working as a consulting firm and no quality visitors or leads we are getting ?

The first thing is analysing your targeted audience. What they want, what their experience and expertise are, what are they looking for, how you can help them, how you can solve their problems. Found out these few things & then move forward to keyword research and content creation. Make sure you write content which fulfills their requirements, don't just showcase what you provide showcase what they need and how you will help them. Then you can move forward to case studies and blogs. Then use social media for engagements and connection building & driving that traffic to your website. And at the end start a paid advertisement. Make sure to do detailed keyword research and niche specific or target specific keyword research for paid ads.

The one tool everyone fails to use is Google Autocomplete. It gives you the best suggestions for your target and variations that people are using. A few tricks to use in combination for Keyword Research that I prefer: - Google Autocomplete - Google Trends data - Google Search Console - Keyword Sheeter tool (automated auto-complete) Then, paid, I usually prefer Ahrefs for discovery of keywords.

To increase website traffic effectively through SEM:Research keywords.Use PPC ads.Optimize landing pages.Utilize ad extensions.Aim for a high Quality Score.Schedule ads strategically.Implement remarketing.Create quality content.Run social media ads.Analyze performance.A/B test strategies.Keep an eye on competitors.Ensure mobile-friendliness.Optimize for conversions.Manage your budget wisely.These strategies and tools can help boost your website's visibility and traffic.

PPC Advertising: Three Pillars - Targeting & Segmentation: Utilize audience insights and detailed keyword strategies, including long-tail keywords. Implement geotargeting and ad scheduling for maximum impact. - Ad Content & Creativity: Craft compelling ad copy with a clear call to action. Incorporate eye-catching visuals and make use of ad extensions to enhance visibility and information. - Performance Optimization: Emphasize continuous A/B testing for all ad components. Track conversions and use analytics to measure success. Stay adaptable to trends and data feedback for ongoing optimization.

You should view SEO as a building supported by 3 pillars: - Authority - Content - Technical Authority is how many and which websites point towards you, in which way. The more links, media mentions, and brand awareness you have, the higher your authority. Also, consistent good content on a niche can build topical authority. Content: Great content, answering the query of the search as completely as possible, or in the case of solo landing pages optimizing on-page factors, titles, metas etc. is essential. Technical: Your website's UI/UX, speed, and CWV are essential to make a website user-friendly and this will give you a boost. This is especially true for mobile.

Content marketing is one of the main techniques to drive traffic to your website. If you’re not creating content for your brand it means that you are not putting out the word about your product or offerings; you are operating behind the bushes. By answering important questions about your product or services your potential customers will have an easier time finding you online and get their questions answered, so they will be closer to the buying stage. By providing content make sure you guide users through the whole funnel stages so you can increase your chances for conversions. Remember: back in the day by writing content only websites have experienced major traffic growth, so don’t underestimate the power of content marketing.