What are the most effective seasonal demand sensing and shaping strategies for e-commerce?
Seasonal demand fluctuations can pose significant challenges and opportunities for e-commerce businesses. If you want to optimize your inventory, pricing, marketing, and customer experience, you need to understand and anticipate the patterns and trends of consumer demand throughout the year. In this article, we will explain what demand sensing and shaping are, and how you can use them to improve your e-commerce performance and profitability during seasonal peaks and troughs.