Referrals are one of the most powerful ways to land a job, especially in a competitive market. According to a LinkedIn survey, 85% of jobs are filled through networking, and referrals can boost your chances of getting hired by 10 times. But how do you get referrals effectively? Here are some strategies to help you build and leverage your network for your job search.
Before you ask for referrals, you need to have a clear idea of what kind of jobs and organizations you are interested in. This will help you narrow down your search and focus your networking efforts on the most relevant contacts. You can use online tools like LinkedIn, Glassdoor, or Indeed to research companies and roles that match your skills, values, and goals. You can also create a list of criteria to evaluate the fit and attractiveness of each opportunity.
Once you have a list of target companies and roles, you can start looking for people who work there or have connections there. You can use your existing network, such as friends, family, colleagues, alumni, mentors, or clients, to ask for introductions or recommendations. You can also use social media platforms, such as LinkedIn, Twitter, or Facebook, to find and follow people who work in your desired field or industry. You can also join online communities, such as forums, groups, or events, where you can interact with professionals and experts in your area of interest.
Building a solid pipeline of "referrers" is a big step to help jump start your job search. Once you establish your "referrers," it is essential that you regularly update them on the progress of your search, while also expressing your appreciation for their ongoing support/assistance - be it with introductions, brokering a coffee or lunch meet/greet or having informational job discussion, etc. Please avoid coming across as merely "using" the person for your personal gain.
When you reach out to potential referrers, you want to make a good impression and establish a relationship based on mutual respect and value. You can do this by personalizing your messages, expressing genuine interest and curiosity, offering help or support, and sharing relevant information or insights. You can also follow up with your contacts regularly, but not too frequently, to keep the conversation going and show your appreciation. You can also ask for advice, feedback, or guidance on your career goals or challenges.
After you have built rapport and trust with your contacts, you can ask for referrals in a way that is respectful and strategic. You can do this by being specific about what kind of referral you are looking for, such as an introduction, a recommendation, or an endorsement. You can also explain why you are interested in the company or role, how you can add value, and what your qualifications are. You can also provide your resume, portfolio, or other relevant documents to make it easier for your contacts to refer you. You can also express your gratitude and appreciation for their help and support.
This is often an overlooked tool for many of us. Requesting referrals serves as a reminder of your strengths. As social individuals, explaining to someone who understands why you seek this referral can evoke a positive brand memory. Moreover, this demonstrates their importance to you. Ask politely, guiding them to recall you in a specific situation, and express gratitude for their support.
Once you have received a referral, you want to follow up with your referrer and update them on the status of your application. You can do this by thanking them for their referral, letting them know when you have applied, and informing them of any feedback or results you receive. You can also ask for their permission to use their name or contact information in your cover letter or interview. You can also keep them posted on your progress and achievements, and offer to help them in return if they need anything.
Referrals are not a one-time thing. You want to maintain and expand your network throughout your career, as it can help you find new opportunities, learn new skills, and grow professionally. You can do this by staying in touch with your referrers, providing value and support, and acknowledging their contributions. You can also seek new contacts and referrals from different sources, such as online platforms, events, or organizations. You can also give referrals to others who might benefit from your network, and create a positive reputation and brand for yourself.