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What are the most effective networking tools and platforms for BRM in Business Relationship Management?

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Business relationship management (BRM) is a skill that helps you build and maintain strong connections with your clients, partners, and stakeholders. It can help you increase trust, satisfaction, and loyalty, as well as identify and create new opportunities. However, to be an effective BRM, you need to use the right networking tools and platforms that suit your goals, needs, and preferences. In this article, we will explore some of the most effective networking tools and platforms for BRM in business relationship management.

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1 Online platforms

Online platforms are websites or apps that allow you to connect with other professionals, share your expertise, and learn from others. They can help you expand your network, showcase your value, and stay updated on industry trends and best practices. Some of the most popular online platforms for BRM are LinkedIn, Twitter, and Quora. LinkedIn is a professional network that lets you create a profile, join groups, follow influencers, and send messages to your contacts. Twitter is a microblogging platform that lets you post short updates, follow hashtags, and engage with your audience. Quora is a question-and-answer platform that lets you demonstrate your knowledge, ask questions, and discover insights from experts.

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Aaron Alba ??

Writing my first book + building a coaching business publicly while documenting all the failures along the way | Marketing Coach for Thought Leaders?????? | StoryBrand Certified Guide?? | Future Best-Selling Author ???
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LINKEDIN - RIGHT HERE This is the #1 online platform to build and learn. Sure, other platforms are great, but this one is the most optimized for rapid education and growth for increase in BRM. Encourage your teams to interact, support, and champion each other on here. Also, what is really cool is you can actually tap into what competitors are doing well in the same way so you do not have to reinvent the wheel

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2 Offline events

Offline events are gatherings or meetings that take place in person, such as conferences, workshops, seminars, or trade shows. They can help you meet new people, exchange ideas, and build rapport. Offline events can also complement your online presence, as you can use them to follow up with your online contacts, invite them to join you, or share your insights after the event. Some of the most effective offline events for BRM are industry-specific events, local events, and networking events. Industry-specific events are events that focus on a particular sector, niche, or topic that relates to your business. Local events are events that take place in your area or region, and can help you connect with your community. Networking events are events that are designed to facilitate interactions and introductions among professionals.

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Anna Voznaya

Providing tech companies with strategic & AI expertise
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Offline events play a crucial role in BRM. I recently participated in MEDICA and RSNA, and the experience was highly productive and beneficial for several reasons: Personal Interaction: Offline events enable face-to-face communication, which builds trust and strong connections. Networking: These events offer valuable opportunities to establish new business relationships and expand one's professional network. Brand Representation: Offline events provide a platform for companies to showcase their brand identity, values, and products/services to a targeted audience. Learning Opportunities: Attendees can benefit from educational sessions and professional development opportunities, enhancing their knowledge and skills.

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Jeff Turner

Helping CEOs build, improve, and scale their sales teams
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UGH! Networking events. Many salespeople hate them because it can be looking for a needle in a haystack. Working online puts you in the same boat as thousands of other people vying for a prospect's time and attention, but at a face-to-face event, it's often just you. I think this comes from Sandler, it's called the 3-foot rule: Anyone within 3 feet of you could be a good prospect, it's your job to find out. I tell the story about I time I went to one and met an insurance agent...I was there to sell, but he ended up being my agent for 2 cars, 2 houses and an umbrella policy, going on 10 years now, so he found that needle. They can really pay off, if you're patient, polite and personable.

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Aaron Alba ??

Writing my first book + building a coaching business publicly while documenting all the failures along the way | Marketing Coach for Thought Leaders?????? | StoryBrand Certified Guide?? | Future Best-Selling Author ???
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I have been a part of a ton of offline events myself. What I would do if I were you is look up the closest: -Co-working space -Leadership conference -Business growth networking events ALL on here, search your area, connect with people on here from there, ask about those events, then get plugged in. In Austin, I am a part of half a dozen of the things listed above and it has opened so many doors and helped me feel so much less alone than before in building my business

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Anna Voznaya

Providing tech companies with strategic & AI expertise
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Offline events play a crucial role in BRM. I recently participated in MEDICA and RSNA, and the experience was highly productive and beneficial for several reasons: Personal Interaction: Offline events enable face-to-face communication, which builds trust and strong connections. Networking: These events offer valuable opportunities to establish new business relationships and expand one's professional network. Brand Representation: Offline events provide a platform for companies to showcase their brand identity, values, and products/services to a targeted audience. Learning Opportunities: Attendees can benefit from educational sessions and professional development opportunities, enhancing their knowledge and skills.

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3 Communication tools

Communication tools are software or devices that enable you to communicate with your network, such as email, phone, video call, or chat. They can help you stay in touch, follow up, and collaborate with your contacts. Communication tools can also enhance your relationship quality, as you can use them to show interest, appreciation, and feedback. Some of the most effective communication tools for BRM are email, video call, and chat. Email is a widely used tool that lets you send messages, attachments, and links to your contacts. Video call is a tool that lets you have face-to-face conversations, share your screen, and use gestures and expressions. Chat is a tool that lets you have instant and informal conversations, send emojis and gifs, and create groups.

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Aaron Alba ??

Writing my first book + building a coaching business publicly while documenting all the failures along the way | Marketing Coach for Thought Leaders?????? | StoryBrand Certified Guide?? | Future Best-Selling Author ???
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The #1 best communication tool is to talk to people like you would someone you bumped into at a restaurant or a night out. I am so serious. DMs, Emails, Commenting on someone's posts on here, Supporting, Calling. Talk to people like you care about them. Like they are real people. Or maybe you are at your favorite sporting event with your favorite team. Discover with them. Get down to the core. See how you can partner along or support someone. The same way you would a good acquaintance. Flip it on it's head

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4 Content creation tools

Content creation tools are software or platforms that allow you to create and share valuable content with your network, such as blogs, podcasts, webinars, or newsletters. They can help you establish your authority, credibility, and reputation, as well as educate, inform, and entertain your audience. Content creation tools can also increase your visibility, reach, and engagement, as you can use them to showcase your work, share your insights, and invite feedback. Some of the most effective content creation tools for BRM are blogs, podcasts, and webinars. Blogs are websites or platforms that let you write and publish articles, stories, or opinions on your niche or topic. Podcasts are audio or video files that let you record and distribute episodes, interviews, or discussions on your niche or topic. Webinars are online presentations or workshops that let you teach, demonstrate, or share your expertise on your niche or topic.

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5 Relationship management tools

Relationship management tools are software or platforms that help you manage and optimize your relationships with your network, such as CRM, BRM, or social media management tools. They can help you organize, track, and analyze your contacts, interactions, and activities. Relationship management tools can also improve your relationship performance, as you can use them to set goals, measure results, and identify areas for improvement. Some of the most effective relationship management tools for BRM are CRM, BRM, and social media management tools. CRM (customer relationship management) tools are tools that let you store and access customer data, such as contact details, preferences, history, and feedback. BRM (business relationship management) tools are tools that let you align and integrate your business functions, such as strategy, operations, and delivery. Social media management tools are tools that let you manage and monitor your social media accounts, such as posts, comments, and messages.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are the most effective networking tools and platforms for BRM in Business Relationship Management?

1

2

3

4

5

6

1 Online platforms

2 Offline events

3 Communication tools

4 Content creation tools

5 Relationship management tools

6 Here’s what else to consider

Business Relationship Management

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What are the most effective networking tools and platforms for BRM in Business Relationship Management?

1

2

3

4

5

6

1 Online platforms

2 Offline events

3 Communication tools

4 Content creation tools

5 Relationship management tools

6 Here’s what else to consider

Business Relationship Management

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