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What are the most effective marketing channels for your product?

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Finding the most effective marketing channels for your product is a crucial task for any corporate finance professional. It can help you optimize your budget allocation, increase your customer acquisition, and improve your competitive advantage. But how do you choose the right channels for your product, industry, and market? In this article, we will explore some of the factors and methods that can help you answer this question.

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Clint Engler

CEO/Principal: CERAC Inc. FL USA..... ?? ????????Consortium…
Rajath Venkatanarayana Kashyap
Michael Santos

Analista de Faturamento Pleno | Gest?o Financeira | Finan?as | Redu??o de Custos | Contabilidade | Controller | Nota…

1 Product-Market Fit

The first step is to assess how well your product fits the needs and preferences of your target market. This can help you identify the value proposition, the customer segments, and the problem-solution fit of your product. You can use tools such as surveys, interviews, feedback, and analytics to gather data and insights about your product-market fit. The better you understand your product-market fit, the easier it will be to select the marketing channels that can communicate and deliver your value proposition effectively.

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Clint Engler

CEO/Principal: CERAC Inc. FL USA..... ?? ????????Consortium for Equitable Research, Analysis & Communication
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Identify your target audience: Who are you trying to reach with your marketing? Once you know their demographics, interests, and online behavior, you can tailor your message and choose the channels they frequent. What makes your product stand out from the competition? Highlight those features in your marketing materials. Think about your budget: Some channels, like paid advertising, can be expensive, while others, like social media marketing, can be more affordable. Choose a mix of channels that fit your budget and reach your target audience. Don't be afraid to try different marketing channels and see what works best. Track your results to see which channels are generating the most leads and sales, and adjust your strategy accordingly.

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Michael Santos

Analista de Faturamento Pleno | Gest?o Financeira | Finan?as | Redu??o de Custos | Contabilidade | Controller | Nota fiscal | Faturamento | Controladoria | Economia | Administra??o | Tributário
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A adequa??o ao mercado na parte financeira é crucial para o sucesso de um produto. Aqui est?o algumas ideias para garantir que seu produto esteja alinhado com as demandas e expectativas do mercado financeiro Pesquisa de Mercado Financeiro, Análise de concorrentes, pre?o competitivo, Modelos de Receita Sustentáveis, Parcerias estratégica, Compliance e Regulamenta??o, entre outras.... Lembre-se de que a adaptabilidade é essencial. Esteja disposto a ajustar sua estratégia financeira conforme necessário com base no feedback do cliente e nas mudan?as no cenário econ?mico.

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2 Channel Objectives

The next step is to define your channel objectives. What are the goals and metrics that you want to achieve with your marketing channels? For example, do you want to increase awareness, generate leads, drive conversions, or retain customers? Depending on your channel objectives, you will need different types of marketing channels, such as paid, owned, earned, or shared. You will also need to align your channel objectives with your overall business objectives, such as revenue, growth, or profitability.

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Michael Santos

Analista de Faturamento Pleno | Gest?o Financeira | Finan?as | Redu??o de Custos | Contabilidade | Controller | Nota fiscal | Faturamento | Controladoria | Economia | Administra??o | Tributário
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Os objetivos do canal de vendas referem-se às metas específicas e resultados que uma empresa pretende alcan?ar por meio de seus canais de venda. Estes podem variar dependendo da natureza do negócio, do mercado e dos produtos ou servi?os oferecidos.

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Jorge A Saade Arraiz
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Tenér una estrategia de Marketing es clave para potenciar el crecimiento del negocio y en la actualidad gana mayor relevancia por la cantidad de canales digitales disponible. Para que la acción de MKTG sea exitosa se deben tener muy en cuenta el objetivo de las campa?as a realizar y garantizar el esfuerzo en base a ello. Los objetivos pueden ser fidelizar clientes, atraer nuevos clientes, mejorar la percepción de marca, aumentar volúmenes de ventas y de transacciones entre otros.

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3 Channel Options

Exploring your channel options is the third step. You can use frameworks such as the marketing mix, the channel matrix, or the traction channels to categorize and evaluate your channel options. Common marketing channels include advertising (e.g. search, display, social, video, radio, TV, print, or outdoor), content marketing (e.g. blogs, podcasts, videos, ebooks, webinars, or newsletters), email marketing (e.g. welcome, nurture, promotional, or transactional emails), social media marketing (e.g. Facebook, Twitter, Instagram, LinkedIn, or YouTube), SEO (optimizing your website and content for search engines like Google or Bing), PR (building relationships with media outlets, influencers, or industry experts), events (hosting or participating in live or virtual events like webinars or trade shows), and referrals (encouraging customers or partners to recommend your product). All of these channels can help you reach your target market and achieve your objectives.

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Michael Santos

Analista de Faturamento Pleno | Gest?o Financeira | Finan?as | Redu??o de Custos | Contabilidade | Controller | Nota fiscal | Faturamento | Controladoria | Economia | Administra??o | Tributário
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Existem várias op??es de canais de vendas que uma empresa pode explorar, dependendo do tipo de produto ou servi?o, do mercado-alvo e da estratégia de negócios. Aqui est?o algumas op??es comuns de canais de vendas: Vendas Diretas, Comércio Eletr?nico (E-commerce), Vendas por Atacado, entre outros

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Jorge A Saade Arraiz
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A nivel Financiero hemos vistos mayores resultados en campa?as realizadas en canales digitales de alto impacto como son, instagram, acuerdos con socios estratégicos de aplicaciones, ads web y Aplicaciones propias.

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4 Channel Performance

The fourth step is to measure your channel performance. How well are your marketing channels performing in terms of your channel objectives and metrics? You can use tools such as dashboards, reports, or analytics to track and analyze your channel performance. You can also use methods such as A/B testing, experiments, or attribution to compare and optimize your channel performance. The key is to use data and evidence to evaluate your channel performance, not assumptions or opinions.

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Jorge A Saade Arraiz
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Se requiere constantemente monitorear el avance y alcance de las campa?as realizadas para evaluar si la estrategia ha sido acertada o no y en base a ello tomar las acciones necesarias para ecualizar la acción y garantizar el alcance de los objetivos propuestos, para ello en base al modelo de negocio se deben establecer KPIs específicos qué aporten la información correcta.

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Michael Santos

Analista de Faturamento Pleno | Gest?o Financeira | Finan?as | Redu??o de Custos | Contabilidade | Controller | Nota fiscal | Faturamento | Controladoria | Economia | Administra??o | Tributário
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A avalia??o do desempenho do canal de vendas é fundamental para o sucesso de uma empresa. Monitorar e analisar métricas específicas pode oferecer insights valiosos sobre a eficácia dos canais e ajudar na tomada de decis?es estratégicas. Aqui est?o algumas métricas importantes para avaliar o desempenho do canal de vendas: Taxa de ROI ( Retorno sobre o investimento), Volume de vendas, taxa de convers?o, Market Share, entre outros...

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5 Channel Prioritization

The fifth step is to prioritize your channel selection. Which marketing channels should you focus on and invest in for your product? You can use criteria such as cost, reach, conversion, retention, or ROI to rank and prioritize your channel options. You can also use models such as the bullseye, the ICE, or the RICE to score and prioritize your channel options. The goal is to find the most effective marketing channels that can deliver the best results for your product, industry, and market.

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6 Channel Optimization

The final step is to optimize your channel execution. How can you improve your marketing channel strategy and tactics to maximize your performance and efficiency? You can use techniques such as segmentation, targeting, positioning, personalization, or automation to optimize your channel execution. You can also use best practices, guidelines, or tips to optimize your channel execution. The idea is to constantly test, learn, and iterate your channel execution to achieve continuous improvement and growth.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Rajath Venkatanarayana Kashyap
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From the perspective of the automotive market the most effective marketing channel is to have a clear ideation of the market, its needs and have a clear goal which is achievable by the teams. Many of the experts might suggest online platforms,SEO and other ways to market and gain leads but at the end of the day what really matters is if the sole product and the product marketing strategy is upto the market needs or not. If these are on point then any medium of channel would work.

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Celine C. Okoroma-Vincent (FIMC, ACIS, CPLC, MITD)

5X LinkedIn Community Top Voice| Business Helpmeet for CEOs & Business Owners| Helping YOUR COMPANY stay compliant, streamline operations, train your teams for high-performance & embed sustainable business practices.
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In my experience, The most effective marketing channels for your product depend on your target audience, industry, and overall marketing strategy. It's essential to choose the right marketing channels based on where your target audience spends their time and the specific goals of your marketing campaign. By leveraging multiple channels, you can create multiple points of contact, nurture leads, and increase conversions.

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Ted Schama

Joint managing partner of Shelley Sandzer. Connecting the best people with the best places. Leasing for the best landlords in London and internationally. Hospitality property and finance with one voice.
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Have you ever considered partnering with an organisation well known in its field? To launch our corporate finance division we partnered with Gerald Edelman who are FCA and well recognised in the FP&A arena. Likewise Shelley Sandzer is well recognised in the hospitality arena. This is one way to leverage your profile and combining it with another

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What are the most effective marketing channels for your product?

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1 Product-Market Fit

2 Channel Objectives

3 Channel Options

4 Channel Performance

5 Channel Prioritization

6 Channel Optimization

7 Here’s what else to consider

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