What are the most effective Instagram IGTV tactics for long-form video content?
If you want to leverage the power of Instagram IGTV for your social media marketing strategy, you need to know how to create and optimize long-form video content that engages your audience and drives your goals. IGTV is a feature that allows you to upload and watch videos up to 60 minutes long on Instagram, either in the app or on the web. It's a great way to showcase your brand personality, showcase your products or services, educate your followers, or entertain them with stories and behind-the-scenes footage. But how do you make sure your IGTV videos stand out and perform well? Here are some of the most effective Instagram IGTV tactics for long-form video content that you can apply to your social media management.