What are the most effective email marketing strategies using a CRM database?

Data is the most important for Business, but what is even more important is EFFECTIVE UTILIZATION of DATA, 1) Segmenting the audience is very important Segment the audience, don't sent random Emails. As per business/Generally One can divide audience as A- Potential New Customers B- Your current set of regular Customers C- Inactive Browsers on website To target new customers. - Have a content calendar, Send emails minimum 15 days Prior to festivals- For a Product Company Send Easter Collection, Mothers Day Collection The same for you inactive user base *Give them a reason to purchase with new collection, Slashed Prices For Engaging your current Customers would be, give out voucher, Membership, Subscription to always stay connected !

Quando falamos de e-mail marketing tem muitas possibilidades que podemos seguir, ent?o temos que analisar cada tipo de nicho que pretendemos atuar, entrando assim já no primeiro tópico que acredito ser um dos mais importantes: 1 - Personaliza??o de conteúdo: como estamos trabalhando um cenário que temos uma base de dados vinda de um CRM temos que personalizar o máximo possível cada e-mail, com nome do destinatário, nome da empresa, nicho da empresa e solu??es especificas para aquele nicho. 2 - Assunto do e-mail: tenha um assunto atrativo, para induzir o leitor a abrir seu e-mail. 3 - N?o use assuntos apelativos que n?o tenham nexo com o corpo do e-mail.

Yes, Try and test how the personalizing works for the company, Zomato's app notifications quite general but HAVE LOT OF ENGAGEMENT, One idea worked for my company, For a purchase of earring send suggestion complete the look with this Neck-Piece and Bracelet Suggestions, Curate them well, don't send random its important to Try and Test For all websites have collections, Customers who have purchased item from a collection, Send Personalized email with NAME (works yet), Eg- Additions in the collections, (You must have a Look!) Birthday Messages with offers/vouchers. Using Past Purchases works very WELL, Loyalty Reward Points for Customers keeps the customer sticking to the brand for a long time. Thankyou notes - With CTA (Review, Reward Point)

This aspect is very important, it shows you keep track of their record and have them close in mind. It shows you are willing to go beyond and above in your services with them which displays not just service but emotions and empathy alongside

One thing I have found helpful is this means of communication, it gives room fo4 tolerance and adaptability. If a prospect isn't available at a time, your first approach and ambiance goes a long way to show if they will give you a better opportunity when the time arises

Very Important! Don't send to frequent emails Items left in cart, Email sent every 5 hours is super annoying DATA is the most important thing for business* So, Timing Emails sent in the morning One is looking for work emails not marketing emails Lazy Afternoons work for me, but not necessary for all VERY important to schedule then as per engagement of the mail, look at your data what time is working for you! Competitor is your guide and teacher, to less emails compared to your competitor will make you lag behind KEEP UP WITH THE MARKET! Use your product differentiator to MARKET yourself, and stand out from your competitors Optimizing timing and content, if you do E-mail Marketing do it the best way It gets the highest website clicks!

As per me, What is your highesr UNSUBSCRIBE rate stop it immediately, work on those emails make it better, use a different theme completely change the layout ! Don't change the layout to frequent Send Informative E-Mails with CTA, don't send generic mails For My Jewelery Company- Emails Of Jewellery Insurance Jewellery Care Steps Jewellery Styling Make the emails worth a read, Don't make it super general to bore the reader Don't change layouts to frequently Use your data-base well but with informative and emails with good content