What are the most effective design elements to improve your conversion rate?

Headlines should be direct and straightforward. Users should know what exactly you do and offer by the headline alone. Because it is the first thing users see, it's worth experimenting with, along with other elements above the fold. Make sure the headline is accessible - easy to read with contrast from the hero image. Test subheaders, too; an additional one-liner that offers a little more context or value prop.

One thing at a time, don't try to complicate things. If a user can't understand it within the first 2 seconds, you are probably losing 30-40% of your potential. Being original and consistent are also key elements.

Be clear before being clever. If you can be clear and clever then that's a great plus. But if you're clever at the expense of clarity, that's a loss. This is also quite practical if you're user/customer base is global. Recognizing the nuance of clever copy is culturally determined. People with a different way of English (i.e. US vs UK vs AUS, and those like India and Philippines where English literacy is high) as well as people who have English as a secondary language, don't have the same idioms and expressions.

One of the most impactful design elements to boost conversions is the Call-to-Action (CTA) button. Its size, color, positioning, and copy can make or break your conversion rate. But remember, it's not just about making it stand out; it's about ensuring it resonates with your audience and offers clear value. Test, refine, and optimize!

Another effective design element is social proof. People are more likely to trust and convert when they see evidence that others have already done so. Displaying testimonials or showcasing user reviews can create a sense of credibility and encourage visitors to take action. Additionally, incorporating trust seals and customer logos from well-known companies can also help build trust and credibility.

More clear call to action, more leads/sales. Call to action always need to be in your promotional action and that have to be different and catchy.

Agree you want your CTAs to demonstrate the value, but it has to be succinct; keep in mind that your users may be on mobile devices so the copy can impact the design and experience. You also need to experiment with different elements of the CTA including the shape, color, and positioning. There's always room for improvement.

Some things we noticed are working regarding CTA optimizations: - Clear and Action-Oriented Text: Use concise, action-oriented language that tells users exactly what to do. - Placement and Visibility: Position CTAs prominently and make them easy to find and distinguish. - Size and Design: Create visually appealing CTA buttons with contrasting colors and an appropriate size for easy clicking. - Personalization: Tailor CTAs to your audience using dynamic content based on user segments and behavior. - Benefit-Oriented: Highlight the benefits users will gain by clicking the CTA, making it clear what's in it for them.

There's a move towards longer CTA phrases example: Show Now vs Shop This Deal Now. A/B Test. Test. Test. and Test again. You really won't know what works best until you do so. Then even if it works, test 1x per year (at least). Even optimized elements can become less optimal when macro behaviors shift.

I vehemently disagree on these "general" recommendations: "white space, contrast, and hierarchy...example...single-column layout, a clear menu, and a prominent logo..." These are characteristic of website aimed at audiences in the US, UK, CA, AUS, NZ and luxury audiences. When you study what works in China, SEA, and Japan... these conventions don't apply in the same way as it does in other countries. Why? The UI/UX behavior patterns of buyers here is different because of how technology and ecommerce tools developed. So... again, test, test, test.

Creating comprehensive menus make it hard for users to find what they're looking for. Your website should be super easy to navigate. Keep the most important pages in the header and use the footer for additional content categories. If you must have a more nuanced menu then consider adding a search bar.

Complexity is the enemy of user experience. Your site's layout and navigation aren't just about aesthetics; they're fundamental tools that guide users to solutions. If a visitor struggles to find what they need, they're likely to leave and seek easier options. Businesses must understand that simplicity isn't just preferred; it's expected. A straightforward, logical interface not only enhances user engagement but also boosts trust and credibility. In a sea of information, don't make users swim against the tide. Guide them effortlessly.

Clear Hierarchy we found to be the most crucial one when it comes to CRO. Organize content with a clear hierarchy. Use headings, subheadings, and bullet points to make information easier to scan. Users are used to some things (also known as Web norms), that you need to follow in order for them to feel comfortable in your digital assets. Usually, these trends are shaped by the big giants (Google, Apple, TikTok, Meta erc.) therefore it is good to check how they design their navigation and get ideas.

Your site's layout and navigation dictate its appearance and functionality, impacting user satisfaction and engagement. Essential for a positive experience, these elements should be straightforward, consistent, and leverage design principles like white space, contrast, and hierarchy. Think: single-column layouts, clear menus, and noticeable logos for a seamless user journey.

Images and videos breathe life into your site, enhancing its visual allure and emotional resonance. They spotlight your offerings, underline benefits, and bolster trust. To maximize impact, visuals should be relevant, high-quality, and web-optimized. Keep them focused on reinforcing your core message, like showcasing real users or highlighting transformational results.

This is yet another element to experiment with. For example, lifestyle photography may lead to higher conversions than simple product imagery and creatives. Even how an image is formatted and aligned with copy should be tested as it will appear differently on mobile devices.

We, humans, are visual creatures first. These days, imagine that someone should be able to understand the context by just seeing an image. If you have the capacity, try to create an original one, or find an image that sparks feelings at the same time.

Visual elements are crucial. High-quality, relevant images and graphics can grab attention and tell a story about your product or service. But don't overdo it; simplicity often wins the day. A clutter-free design with a good balance of text and visuals is key.

Instead of textual description of your product in the "About" section of your web page present some images and videos that tells the story. It would be more convincing to build trust and confidence with the visitors.

This is crucial yet not as easy to do. Monitor your website. Use platforms like GA to drill down on how LPs are trending. Spot where there may be issues by identifying differences in performance on specific pages when comparing conversions on devices, browsers, OS, etc.

That's not an easy one. Try to get a glimpse of the user experience on your website with tools like Hotjar or similar. Then, do much reading on common screen sizes in the countries you are mainly targeting (As it may differ from country to country) and optimize based on that.

It's not mentioned here, but social proof can dramatically improve website conversion. Don't only rely on owned testimonials. Work on building up your company's reputation on third-party sites like TrustPilot so you can experiment with embedding it on your site.

To boost conversion rates, focus on clean and intuitive website layouts. Use compelling headlines and clear, concise copy. Incorporate high-quality visuals and videos showcasing products or services. Implement prominent, contrasting CTAs. Ensure responsive design for mobile users. Simplify forms and minimize the number of fields. Utilize trust badges and customer testimonials. Employ strategic color psychology, emphasizing essential elements. A/B test different designs to identify what resonates best with your audience, refining your approach for optimal conversions.