What are the most effective affiliate marketing strategies to persuade customers to try your startup product?

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Affiliate marketing is a powerful way to promote your startup product to potential customers who trust and follow the recommendations of influencers, bloggers, or niche experts. However, not all affiliate marketing strategies are equally effective, and some may even harm your brand reputation or conversion rate. In this article, you will learn what are the most effective affiliate marketing strategies to persuade customers to try your startup product, and how to implement them in your marketing plan.

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Siri Andersen

Delivering Results in Online Marketing Since 2001 | Former Senior Partner Marketing Manager at Expedia | Global and…
Lee-Ann Johnstone

Founder Affiverse, The Affiliate Marketing Podcast Host, Speaker, Teacher, Thought Leader - Affiliate Marketing.
Assaf Dor

1 Choose the right affiliates

The first step to a successful affiliate marketing campaign is to find and partner with the right affiliates who have a relevant and engaged audience, a strong reputation and authority in your niche, and a genuine interest in your product. You can use tools like BuzzSumo, SEMrush, or SimilarWeb to identify and analyze potential affiliates based on their traffic, social media presence, content quality, and audience demographics. You can also reach out to them directly through email, social media, or their own platforms, and pitch them your product and the benefits of joining your affiliate program.

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Siri Andersen

Delivering Results in Online Marketing Since 2001 | Former Senior Partner Marketing Manager at Expedia | Global and Pan-European Reach
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The 80/20 rule generally apply; whereby a small elite of top affiliates (often established brands in their own right, eg. cashback sites) generate the majority of sales. These relationships need to be nurtured as fully fledged partners - you may want to provide exclusive offers/bonuses or other incentives. Don’t underestimate the value you get out of the long tail of affiliates, though - these partners may not deliver in terms of volume of sales, but can provide high quality customers in highly targeted environments for your brand to be associated with. Think a travel site focusing purely on ski holidays and you are Ellis Brigham. Chances are your LTV of customers from the ski holiday affiliate far exceeds that of a more generic affiliate

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Assaf Dor
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Choosing the right affiliates is one of the first steps to building a successful affiliate partnership however choosing the right tracking to manage these partners is key. Accurate tracking can make or break the decisions you make commercially to grow your affiliate program successfully. There are a lot of great tools for outreach and investigation but the proof of a partners worth comes down to the traffic they send to your site and how you track that conversion to ROI

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2 Offer attractive incentives

The second step is to offer attractive incentives to both your affiliates and their audience, to motivate them to promote and purchase your product. You can use different types of incentives, such as commissions, discounts, free trials, bonuses, or exclusive access, depending on your product and your budget. You should also make sure that your incentives are clear, transparent, and easy to track, and that you pay your affiliates on time and without hassle. You can use platforms like ShareASale, CJ Affiliate, or Impact to manage your affiliate program and payments.

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Assaf Dor
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Once an affiliate is onboarded to your program the commercial negotiation begins. Your tracking solution should enable you to have a hybrid of offers that suit the partner traffic sources, whether you're using a network or an in house solution - make sure you pay your affiliates responsibly and effectively to ensure they stay loyal to your program.

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3 Provide valuable content and resources

The third step is to provide valuable content and resources to your affiliates and their audience, to educate them about your product and its benefits, and to build trust and credibility. You can create and share content such as blog posts, videos, podcasts, webinars, case studies, testimonials, or infographics, that showcase your product features, use cases, success stories, or best practices. You can also provide resources such as banners, logos, landing pages, email templates, or social media posts, that your affiliates can use to promote your product more effectively and consistently.

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Lee-Ann Johnstone

Founder Affiverse, The Affiliate Marketing Podcast Host, Speaker, Teacher, Thought Leader - Affiliate Marketing.
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Gifting your product to a partner to try for themselves and enable them to write practical and more unique reviews is a great way for affiliate programs to gain more traction and attention with their partners.

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4 Track and optimize your performance

The fourth step is to track and optimize your performance, to measure the results of your affiliate marketing campaign and to identify the areas of improvement. You can use tools like Google Analytics, Bitly, or Hotjar, to track metrics such as traffic, clicks, conversions, sales, revenue, or customer lifetime value, that indicate how well your product is performing with your affiliates and their audience. You can also use tools like SurveyMonkey, Typeform, or Trustpilot, to collect feedback from your affiliates and their audience, to understand their needs, preferences, challenges, or satisfaction.

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Assaf Dor
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Accurate tracking is key to a successful affiliate program. If tracking is off, you could be wasting money on the wrong traffic sources. Trust is an important factor for a program to succeed. Trust in the data, and in the relationship that underpins this is important for any program to consider as your partners certainly will!

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5 Build long-term relationships

The fifth step is to build long-term relationships with your affiliates and their audience, to retain them as loyal and satisfied customers and advocates of your product. You can build long-term relationships by communicating regularly and personally with your affiliates and their audience, by providing them with ongoing support and assistance, by recognizing and rewarding their achievements and referrals, by involving them in your product development and improvement, and by creating a sense of community and belonging among them.

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Siri Andersen

Delivering Results in Online Marketing Since 2001 | Former Senior Partner Marketing Manager at Expedia | Global and Pan-European Reach
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The affiliate marketing community has a long-standing history of being innovative and jumping on new technology to stand out. Which is why you should absolutely involve your affiliate partners when you are revamping your website or making other significant changes to the business. Trust me, the affiliate community will know if these plans are good or bad for business! Website/product/pricing changes and similar can impact affiliate earnings significantly, positively or negatively, so it’s important to keep affiliates in the loop; particularly if changes your end require dev time from their side in order to continue promoting your brand.

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6 Test and experiment with different strategies

The sixth and final step is to test and experiment with different strategies, to find out what works best for your product and your market. You can test and experiment with different aspects of your affiliate marketing campaign, such as your affiliates, your incentives, your content, your resources, your tracking, or your relationship building, and see how they affect your performance and your goals. You can use tools like Optimizely, VWO, or Google Optimize, to run A/B tests, split tests, or multivariate tests, and to analyze and compare the results.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Assaf Dor
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Having an affiliate tracking solution that partners can see transparent data and conversion in helps small start up programs grow. Trust your business to experts who can provide granular reporting, fast accurate tracking and a dashboard that affiliates can access easily via API to get the data they need to succeed!

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What are the most effective affiliate marketing strategies to persuade customers to try your startup product?

1

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3

4

5

6

7

1 Choose the right affiliates

2 Offer attractive incentives

3 Provide valuable content and resources

4 Track and optimize your performance

5 Build long-term relationships

6 Test and experiment with different strategies

7 Here’s what else to consider

Startup Development

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What are the most effective affiliate marketing strategies to persuade customers to try your startup product?

1

2

3

4

5

6

7

1 Choose the right affiliates

2 Offer attractive incentives

3 Provide valuable content and resources

4 Track and optimize your performance

5 Build long-term relationships

6 Test and experiment with different strategies

7 Here’s what else to consider

Startup Development

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