What are the most common obstacles for SEO content writers?

Keyword research is like finding the right ingredients for a recipe. It's a key part of writing for websites (content writing) to make sure you're talking about what people are searching for online. ??Find the right keywords: Think of words or phrases people might type into Google to find your content. ??Tools help: Use online tools to see which keywords are popular and not too hard to rank for. ??Understand your audience: Know what your readers are interested in. ??Mix it up: Use a variety of keywords, some short and some longer, to cover different topics related to your subject. ??Stay relevant: Make sure your keywords are closely related to your content. ??Keep an eye on your progress: Regularly check how well your keywords are doing.

When doing your initial research, its easy to grab every possible keyword/phrase that is related to your article. It can be an endless rabbit hole of related terms. Try to focus on the terms that signify the lifecycle/buy stage of the article. So if you are writing an article on the "best price for blue widgets" term like blue widget price/cost make sense. But others like what's the difference between a blue widget vs a yellow widget are a different audience.

Keywords are the one and only way to know what people are searching on the internet/search engine. It is an utmost necessary to research your relevant keywords because they are needed to rank high on search engine. Long-tail keywords have the least search volume but highest value over body keywords being in middle and head keywords being of lowest value and highest volume.

If you don't group keywords to understand which of them to target with one single page, you will not get far. So... My process is 1. Find every possible way people search for anything in your niche 2. now you probably have around 50,000 to 100,000 3. use a clustering tool to group them into pages 4. now you have a list of topics 5. prioritize according to your business needs and competition 6. publish as fast as possible!

I think, content duplication and plagiarism are serious issues that SEO content writers often face. With the vast amount of online content available, it can be challenging to create original and unique content that stands out to both readers and search engines. Writers must be vigilant in avoiding duplicate content and plagiarism to maintain the credibility and ranking of their content. This obstacle requires writers to invest time and effort in researching, brainstorming, and creating original content that adds value to their target audience.

Think of your website like a magazine. For people to like it and for it to be easy to find, it needs to have great articles. This is what we mean by "content quality" in SEO, which is like making your website easy to find in Google. ??Write about what people want to know: Your articles should answer people's questions or talk about things they are interested in. ??Be original: Write your own stuff, don’t just copy from others. ??Make it interesting: Your writing should be engaging so that people want to read it. ??Use clear language: Avoid mistakes and write in a way that’s easy to understand. ??Organize your content: Break up your writing into smaller parts with headings and lists, so it’s easier to read.

3 things I use to determine quality content 1. do people stay on page long enough 2. do people click through 2+ pages after the entry page 3. do people convert into signups/customers

Injecting E-E-A-T (experience, expertise, authority, and trust) is one of the hardest things to inject, because experience and expertise in the subject matter often doesn't come from the SEO content writer. Speak with and interview experts in your organization or reach out to experts you know or trust to help give a point of view that makes the content authoritative and unique. Otherwise, content writers can get stuck in the trap of creating recycled content that is so close to top ranking competitor pages that it won't stand out or rank.

Maintaining content quality should always be a top priority as opposed to spitting out (only) AI-generated blog posts. Plus, high-quality content has a longer shelf life and continues to get organic traffic and backlinks over time. High-quality content can set you apart from competitors who may be focused on quantity rather than quality.

To ensure the quality of your content, you can use tools and techniques to check for plagiarism, grammar, spelling, and readability. My favs are Readable, Hemmingway Editor and Yoast SEO. Make sure to mix it up by using both tools and hands-on methods when you're checking your content. The automated tools can make things quicker, but having a human look over it is key for catching the little details.

A common obstacle is focusing on keyword repetition and ratios instead of writing normally. Yes, you need to use your target keywords and phrases, but if you are thorough in the topic and using variants, entities, etc. related to the targets you should be fine. Repeating the full primary keyword phrase every other sentence (or more) is going to read as poorly as it looks.

One of the most common ones for SEO content writers like me is to balance the creativity of the article with the optimization needs. A common hurdle I face is to focus on the exact keyword density. While I agree at times, it may be tempting to fit in the keywords from an SEO perspective, but then the creativity of the content will go for a toss. ? The key here is to use the primary keywords and their variants naturally. As an SEO content writer, I try to juggle while writing an engaging article that is easy to read yet it is optimized for search engines. I am getting better at blending this through different ways to serve the ultimate purpose of the article.

Keep an eye on how your content's doing by using analytics tools. Try using SEMrush, Ahrefs, Moz or Hotjar to monitor the performance of your content and gain insights into user behavior. It's like keeping your finger on the pulse of your content's success!

SEO content will vary across different marketing channels. Take blogs and social media for example: In blogs, content is optimized for specific keywords to rank higher on search engine results pages (SERPs). Content is longer and more detailed. Visuals often support the text (which can also help with SEO). Content has a longer lifespan and continues to drive traffic over time. For social media, keywords still matter but the focus shifts towards hashtags and trending topics. Visuals are often the main focus, links are less important, content has a shorter lifespan.

For me, it's best to work with a tool that will give you the vocabulary needed to rank in the SERPS. Now you need to think about "context" and when writing (or proofreading), associate words so that the robot understands the very context you want to rank in the SERPs and avoid ambiguities.

It is quite difficult for accounts with tiny followings. Gaining more followers is just as crucial to them as creating content that needs to be pushed. Saying "promote your article on facebook, twitter, linkedin, instagram" is really simple, but if someone has a few hundred, or even a few thousand, followers, you can probably anticipate what would be real followers and how many would be interested in a particular issue.

There are many strands to 'content promotion', I'd like to touch on something not being discussed here too much and that is 'off-page SEO'. Promoting your content through external link-building via backlinks on high Domain Authority (DA) websites is vital, and also ensuring that the backlinks are using key-phrases that you are aiming for 'found in your keyword discovery sessions'. Remember that quantity of backlinks is not superior over quality of backlinks.

At present time i think the best way to generate traffic is content promotion and you should transform your content in different types. Like if you writing about "make money online" then you can make a video about it and upload it on youtube and send the youtube viewer's to your blog also you can make shorts videos for Youtube shorts and Instagram reels and also promote your content there. And if you promote your content effectively then it can help you to get higher rankings on search

It is always easier said that done when SEO says "promote your content". Here are my few key tips: 1. Don't be afraid to link or promote your peers in the industry. People tend to be obliged to give back when they receive something for free. 2. Don't be afraid to reach out and just say hi. Most relationship start from simple comment on Linkedin or Twitter. 3. Content promotion is cheap, if your content is easy to be referred, so focus on stats, number which make your content a source. 4. Make video content, short or long, remember, most prefer to watch or listen than to read.

Content promotion is a notable obstacle for SEO content writers. After creating high-quality content, ensuring its visibility poses challenges. Writers may struggle with reaching their target audience, increasing content visibility, and building a strong online presence. Overcoming this obstacle involves effective promotion strategies, such as social media sharing, influencer outreach, and collaboration with other websites. Utilizing various promotional channels, optimizing content for sharing, and staying updated on promotion trends can enhance the reach and impact of SEO content, addressing the challenge of content promotion in the digital landscape.

One time at work, the importance of content maintenance became evident when we revisited and updated an evergreen piece. Analyzing user feedback, conducting keyword research, and identifying industry updates allowed us to refine the content for continued relevance. We utilized tools like Google Analytics to understand user behavior and engagement over time. This iterative process not only kept the content current but also contributed to improved search engine rankings. The experience highlighted the significance of regularly revisiting and optimizing existing content to ensure it remains valuable and aligns with evolving audience needs.

Content maintenance is a significant obstacle for SEO content writers. After creating content, keeping it relevant and up-to-date poses challenges. Writers may find it difficult to regularly update information, address changes in the industry, or ensure that content remains optimized for search engines over time. Overcoming this obstacle requires a commitment to ongoing content audits, monitoring industry trends, and updating or refreshing content to maintain its relevance and SEO effectiveness. Establishing a content maintenance schedule and leveraging analytics data can help writers address the challenge of keeping their content current and impactful.

At Flying V Group, we do content maintenance bi-yearly. What does content maintenance mean though? It means a few things: ? Is my content still accurate considering it was posted in the past? ? Is there new information that needs to be added to the content in order to provide a better result and/or answer? ? Does my content satisfy the search intent of the keywords it ended up ranking for? Sometimes there is ranking mismatches which means you may need to add or remove information from your posts. Maintaining content and constantly improving content is a great way to ensure that you are maximizing the value of the content you create!

In my experience, content maintenance works best in a team where articles or webpages are constantly monitored by a small group who is kept abreast of all that is happening within a company or a news cycle. A dedicated team will work more efficiently than a single writer. If you do not have the budget, the writer must be doubly efficient; keeping a log of date, time and general content of any piece they write. Its tedious and time consuming but accuracy and reliability are why you get your repeat visitors.

Be on the lookout for missing or outdated information Old addresses or wrong account information can demotivate your viewers or buyers. Misleading your audience can cost you the traffic leading to your site. Missing or incorrect details of location or services reflect badly on the whole company. Your viewers or users may post a bad review of their experience and complain about customer neglect. Ways to remedy Ensure that the internal or external audit team is reminded of any changed details. Relevant and useful information can encourage new visitors to trust your company or website.

One simple way to add content creativity is acting as if you're a customer and reviewing the top ranking search results to see how they affect your buying journey. Does the content have all the information you need? Does it not answer a specific question or not go into enough depth? Do you have any lingering questions after consuming the content? Is everything all text when images, video, or audio could better serve you? Speaking with customer care/support, sales, and customers can also help inform content creativity.

You know what, 'writing is the last thing writers do.' Before it, they have to spend hours researching, checking trends, gathering data and keywords, and finding the best competitors to analyze. So for me, creativity is an uncompromisable factor, whether you are an SEO writer or just a writer. If your content is not creative and valuable, then stop it. Don't mess up the SERP with bad content.

Delivering the content everyday with the same pattern and tone can be boring sometimes. With time you have to be aware of the latest trends & style of writing so that maximum users can engage. You have to be a bit more creative according to your audience in terms of presenting the content. Using visuals, data, legitimate sources and graph charts can modify your content in a more attractive and understanding way. Also using the visuals more than the words works hilarious in engagement and ranking.

I thrive in crafting SEO-optimized content that achieves high rankings. However, link building poses a challenge in my SEO writing. This practice is pivotal for SEO, involving the acquisition of backlinks from other websites. These backlinks are crucial in how search engines gauge a website's relevance, authority, and credibility. While some resort to manipulative tactics like buying links, these approaches risk penalties from search engines. To maintain high-quality backlinking, I hyperlink anchor text, avoid stuffing, and prioritize publishing valuable content. This strategy ensures the establishment of an authoritative site within my niche. Also, I emphasize relevance because backlinks originate from thematically related websites.

I wish that content writers understand information gain. I've worked with many writers but only a few actually go the extra mile to write something new that's different from those already seen in ranking articles. Google's information gain patent attempts to provide a more diverse set of answers instead of search results that say the same thing. Although the information across content may be similar when they address a common topic, Google would reward content with a higher score when they add more information about the topic. Simply put, content that provides a more thoughtful answer is ranked higher.

7. Algorithm Updates The issue of constantly catching up with the regular search engine algorithm updates is one of the significant SEO content writers’ problems. These amendments can significantly change the factors that determine the ranks of the content, causing the authors to update their tactics repeatedly in order to keep or improve the search engine rankings. Keep a track of what’s going on and adapt content unless this is done you may suffer from the failure of SEO.

Content writers, often require more than just keyword research and subtitle ideas to create quality content that resonates with our audience. To offer unique and creative ideas that add value, we need to think outside the box and establish our brand as a recognized entity, mentioned in articles and invited to podcasts. This helps us to become more valuable to our readers and listeners, while also expanding our reach and influence in the industry.

Expert writers can get the task done, no problem. It's the editing of it that can be tricky because clients usually give approval for the final content. Where clients are subject matter experts, they may not always be the best writers and end up relying on AI-driven platforms, which miss the nuances a human writer creates. So creating a style guide that assists the writer can not only help optimize the content but also reduce the client's time editing the end product.

One of the biggest obstacles SEOs face is the access to technical data. Sure, it’s helpful in a competitive niche or on an enterprise level, but the average website owner who wants to compete needs to think further outside the box that keyword research tools provide. Much of SEO is common sense and simple to understand. Need to build your authority? Become a valuable member of a community, network and get mentioned in articles, invited to podcasts etc to build your brand. Need more proof that you’re an expert? Simply write MORE content and prove it! Keyword volume, difficulty and the like are just one aspect of an overall holistic SEO strategy. Don’t get lost in the data and forget about the common sense aspects!

The single biggest obstacle for SEO content writers is having to deal with people - be it clients, colleagues, or others - that are not familiar with SEO or writing (or both), but have a strong opinion that disagrees with yours (presumably a professional in the field).