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What are the most common mistakes when writing a personal brand statement?

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A personal brand statement is a concise and compelling summary of who you are, what you do, and what value you offer. It can help you stand out from the crowd, showcase your expertise, and attract your ideal clients or employers. However, writing a personal brand statement is not easy, and many people make some common mistakes that can weaken their impact and credibility. In this article, we will discuss what are the most common mistakes when writing a personal brand statement, and how to avoid them.

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1 Mistake 1: Being vague or generic

One of the worst mistakes you can make when writing a personal brand statement is being vague or generic. This means using words or phrases that are too broad, clichéd, or meaningless, such as "passionate", "results-oriented", or "dynamic". These words do not tell your audience anything specific or unique about you, and they do not differentiate you from your competitors. Instead, you should use concrete and specific words that describe your skills, achievements, and personality, and that show how you solve problems, create value, or make a difference. For example, instead of saying "I am a passionate and dynamic writer", you could say "I am a versatile and engaging writer who crafts compelling stories that connect with diverse audiences".

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Abeera khan

HR Officer | Talent Strategy | Organizational Development | People & Culture| Employee relations
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Avoiding vagueness and generic terms in a personal brand statement is crucial. Specific and concrete language that highlights your skills, achievements, and unique qualities is more impactful. This approach distinguishes you from competitors and provides your audience with a clear understanding of how you contribute value and make a difference. Craft your statement with precision to convey a genuine and distinctive personal brand.

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K Phillips

Freelance copy editor focused on audience and appeal | helping thought leaders, marketers, entrepreneurs, and more improve their text | better text = better results
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Mistake 1: Thinking your brand statement is about you. Nope. It’s about what you have to offer. Mess this up and you might as well skip the rest of this article. If you show your value, your statement could be 500 or even 5000 words long. Still, you’re better off sticking to 50, as long as those 50 tell readers exactly what they need to know.

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2 Mistake 2: Being too long or too short

Another common mistake when writing a personal brand statement is being too long or too short. A personal brand statement should be concise and clear, but not so brief that it leaves out important details or fails to capture your audience's attention. Ideally, your personal brand statement should be between one and three sentences, and no more than 50 words. If your personal brand statement is too long, you risk losing your audience's interest, or diluting your message with irrelevant or redundant information. If your personal brand statement is too short, you risk sounding incomplete, unprofessional, or uninteresting. To find the right balance, you should focus on the most essential and relevant aspects of your personal brand, and use clear and concise language that communicates your value proposition.

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Abeera khan

HR Officer | Talent Strategy | Organizational Development | People & Culture| Employee relations
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Finding the right length for a personal brand statement is crucial—concise enough to maintain attention, yet sufficient to convey essential details. Striking a balance, with one to three sentences totaling no more than 50 words, ensures clarity and professionalism. Prioritize the most relevant aspects of your personal brand, using clear and concise language to effectively communicate your value proposition.

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3 Mistake 3: Being inconsistent or inaccurate

A third common mistake when writing a personal brand statement is being inconsistent or inaccurate. This means using words or statements that do not match your actual skills, experience, or reputation, or that contradict your other personal branding elements, such as your resume, portfolio, or social media profiles. Being inconsistent or inaccurate can damage your credibility, trustworthiness, and authenticity, and make your audience doubt your claims or qualifications. To avoid this mistake, you should always be honest and accurate when writing your personal brand statement, and make sure that it aligns with your other personal branding elements. You should also update your personal brand statement regularly, to reflect your current goals, achievements, and value.

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Kristin N. Spencer

I Help Professionals Get More Sales With Clear, Confident Language Using Value-Based Marketing | Writing Consultant | Business Book Doctor ?? | Contrarian ?? | Subscribe to My Newsletter in the Featured Section ??
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The biggest obstacle that any business, organization, or brand faces is client or customer mistrust. This is the single most important reason why being inconsistent hurts a brand. The best way to combat this is to have a comprehensive guide that anyone in your organization can read so that they know the kinds of things your brand wouldn't say or do, and the statements and sentiments that your brand would whole-heartedly support. I know that a lot of organizations have been burned by big firms promising these kinds of reports only to actually deliver pages of dry demographics. But there are still firms out there who ask important questions and have experience building these guides. The only way to safeguard consistency is to have a guide.

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4 Mistake 4: Being boring or bland

A fourth common mistake when writing a personal brand statement is being boring or bland. This means using words or statements that do not capture your audience's attention, curiosity, or emotion, or that do not convey your personality, voice, or style. Being boring or bland can make your personal brand statement forgettable, unappealing, or irrelevant, and make your audience lose interest or move on to someone else. To avoid this mistake, you should use words or statements that are memorable, captivating, or inspiring, and that reflect your personal brand identity, tone, and flair. You should also use storytelling techniques, such as anecdotes, metaphors, or quotes, to make your personal brand statement more engaging and relatable.

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Abeera khan

HR Officer | Talent Strategy | Organizational Development | People & Culture| Employee relations
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Steer clear of the trap of being boring or bland in your personal brand statement. Engage your audience by incorporating memorable, captivating language that reflects your unique identity, tone, and flair. Utilize storytelling techniques like anecdotes, metaphors, or quotes to add depth and make your personal brand statement more relatable and inspiring.

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5 Mistake 5: Being self-centered or arrogant

A fifth common mistake when writing a personal brand statement is being self-centered or arrogant. This means using words or statements that focus too much on yourself, your achievements, or your credentials, or that sound boastful, pompous, or pretentious. Being self-centered or arrogant can make your personal brand statement sound narcissistic, off-putting, or unrealistic, and make your audience feel alienated, annoyed, or intimidated. To avoid this mistake, you should use words or statements that focus on your audience, your value, or your impact, and that sound humble, confident, or authentic. You should also use evidence, such as testimonials, awards, or metrics, to back up your claims and demonstrate your credibility.

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Mary Sayler

Freelance Poet & Writer at Self Employed
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Yes! With the focus on me, me, me, readers feel ignored because they are! "You" statements get people involved with what you have to say, and speaking to them as peers helps to keep them interested.

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Santhosh J

Ex-journalist writing kick-ass long-form blogs | Storytelling that search engines and sapiens love | 16+ years of writing
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Personal branding is NOT talking about "me". It's talking about how "I can help you". It's not an ego-boosting exercise. It's winning the trust of others by showing how you can make their lives better and why you have the right expertise for that.

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6 Mistake 6: Being generic or irrelevant

A sixth common mistake when writing a personal brand statement is being generic or irrelevant. This means using words or statements that do not address your audience's needs, problems, or goals, or that do not match your purpose, niche, or industry. Being generic or irrelevant can make your personal brand statement sound unoriginal, uninteresting, or inappropriate, and make your audience feel confused, bored, or indifferent. To avoid this mistake, you should use words or statements that are tailored to your audience, your value proposition, or your context, and that show how you can help, benefit, or influence your audience. You should also use keywords, jargon, or terms that are relevant to your field, sector, or market, and that show your expertise and knowledge.

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Mary R Snyder

Helping You Tell the Stories that Inspire Action & Change the World| Story Strategist | Event Creator | Story Swashbuckler
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You can’t be all things to all people. What is the one problem you solve for the one person who needs your solution? Narrow your focus. “Aim at nothing and you’ll hit it every time.” Zig Ziglar. When your list of offerings looks like the Cheesecake Factory’s menu, you are in trouble. Step back. Evaluate. What is your specific niche? What is your zone of genius? Focus on that. Build your brand around that one solution.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Sheila Akbar, PhD

CEO at Signet Education | Author, Speaker, College Admissions Strategist | CHIEF Member
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Your brand statement is supposed to be about you, but you have to make it relevant to the customer you want to attract. Succinctly describing their problem and how you solve it is the way to go!

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Abeera khan

HR Officer | Talent Strategy | Organizational Development | People & Culture| Employee relations
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Consider incorporating real-life examples that illustrate the importance of effective communication. Share anecdotes or insights that highlight the impact of clear, concise language and engaging storytelling. These practical instances can reinforce the value of communication strategies and provide a deeper understanding for your audience.

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Heather Noggle

I integrate people, process, and technology. Cybersecurity Workforce | SMB Cybersecurity | Software Requirements | Data Integration | Business Analysis | Speaker | Writer | Systems Thinker
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Consider help from someone else - conversation and feedback. It's hard to write your own bio or personal brand statement and be objective! Then, edit into your voice and add anything missing.

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Neda A.

Author, Researcher, Curriculum Designer
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A prevalent mistake when crafting a personal brand statement is succumbing to the temptation of copying others. While inspiration is valuable, directly replicating someone else's brand statement undermines authenticity. Each personal brand is unique, rooted in individual experiences, values, and aspirations. Originality is key in creating a statement that resonates genuinely with your audience.

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What are the most common mistakes when writing a personal brand statement?

1

2

3

4

5

6

7

1 Mistake 1: Being vague or generic

2 Mistake 2: Being too long or too short

3 Mistake 3: Being inconsistent or inaccurate

4 Mistake 4: Being boring or bland

5 Mistake 5: Being self-centered or arrogant

6 Mistake 6: Being generic or irrelevant

7 Here’s what else to consider

Writing

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What are the most common mistakes when writing a personal brand statement?

1

2

3

4

5

6

7

1 Mistake 1: Being vague or generic

2 Mistake 2: Being too long or too short

3 Mistake 3: Being inconsistent or inaccurate

4 Mistake 4: Being boring or bland

5 Mistake 5: Being self-centered or arrogant

6 Mistake 6: Being generic or irrelevant

7 Here’s what else to consider

Writing

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