What are the most common mistakes when integrating social media into your CMS?

1 Not aligning your social media goals with your CMS goals

Your CMS is the backbone of your website, and it should support your social media objectives. For example, if you want to increase conversions, you need to make sure your CMS allows you to create landing pages, forms, and calls to action that are relevant to your social media campaigns. If you want to improve your SEO, you need to ensure your CMS enables you to optimize your content for keywords, meta tags, and structured data that match your social media topics. To avoid this mistake, you need to define your social media goals and align them with your CMS features and functionalities.

2 Not integrating your social media platforms with your CMS

One of the benefits of integrating social media with your CMS is that you can manage your content and your social media presence from one place. This can save you time, improve your consistency, and enhance your analytics. But to achieve this, you need to integrate your social media platforms with your CMS. This means using plugins, extensions, or APIs that allow you to connect your CMS with your social media accounts. For example, you can use a plugin that lets you share your content directly from your CMS to your social media channels, or an extension that displays your social media feeds on your website. To avoid this mistake, you need to research and choose the best integration options for your CMS and your social media platforms.

3 Not customizing your content for different social media channels

Each social media channel has its own audience, tone, format, and best practices. If you want to maximize your reach and engagement, you need to customize your content for each channel. This means adapting your headlines, images, captions, hashtags, and links to suit the preferences and expectations of your target audience on each platform. For example, you might use a catchy headline and a high-quality image for Facebook, a concise headline and a video for Twitter, and a descriptive headline and a carousel for LinkedIn. To avoid this mistake, you need to create and use a social media content calendar that helps you plan and schedule your content for different channels.

4 Not tracking and measuring your social media performance

Integrating social media with your CMS can help you boost your website traffic, conversions, and SEO. But to know if your strategy is working, you need to track and measure your social media performance. This means using tools and metrics that show you how your content is performing on each platform, how your audience is engaging with your content, and how your content is affecting your website goals. For example, you can use Google Analytics to track how much traffic and conversions your social media posts are generating, or use a social media management tool to monitor how many likes, comments, and shares your posts are receiving. To avoid this mistake, you need to set up and use the right tools and metrics for your social media goals and your CMS.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?