What are the most common mistakes people make when searching for a mentor in Brand Strategy?

Many times, people don’t find the right mentor only who can give them time and help! This is one of the biggest challenges people face across industries. Further, a mentor can only guide you but they can’t handhold you throughout. It is very important to understand where you are currently and where you want to go to. The mentor can only suggest and show a path to reach the destination but the effort will have to be put by us only!

When looking for a brand strategy mentor, many people forget to map out their goals. Imagine you're going to a new place without knowing where you want to go — it'd be confusing! Similarly, without clear goals, you might end up with a mentor who doesn't align with what you need. So, take your time to figure out what you need and what you expect from the mentorship. Do you need help to build a new brand for a new segment, develop an existing one, or enhance your overall branding with a new brand strategy? Having clear goals is like having a roadmap – it helps you find the right mentor who can guide you to your destination.

Don't be afraid to say no! If a potential mentor doesn't feel like the right fit, respectfully decline and continue your search. Finding the perfect mentor takes time and effort, but the rewards are invaluable. Remember, the journey of finding a brand strategy mentor is as much about self-discovery as it is about seeking guidance. By approaching it with clarity, intentionality, and a proactive spirit, you'll unlock a world of valuable learning and propel your brand strategy journey to new heights.

Ne pas s'appuyer sur un professionnel de la stratégie de marque ! Beaucoup de personnes s'autoproclament professionnels du branding... alors qu'ils n'en ont ni les compétences, ni l'expérience. Cela ne viendrait à l'idée de personnes de faire soigner ses dents par un podologue... En marketing et en stratégie de marque, c'est pareil. Et pourtant, ?a arrive souvent !

It's very common that people look up to personalities who have higher number of followers, more speaking commitments or just 'seem' to know more about brand strategy because of their industry prestige. However, its not always the case that you find compatibility with the person in question, it’s important to figure out how well their expertise aligns with your needs. A more renowned mentor isn't always the best choice if their expertise and mentoring style don't match your learning requirements. It's always good to set an initial discovery call/meeting to figure out whether they are the best fit and mentoring is something they're good at/motivated to do.

Yes , true every influencers is not your brand strategist , just having a more followers or presence may not be a good match for you. It's not necessary that brand strategist Focus on their personal brand building. You can Find it from compitiors research. Also check their educational background, their experience and expertise in which field. If all criteria matches then go forward with him/her.

“Knowledge is of no value unless you put it into practice," - Anton Chekhov This rings especially true when seeking a mentor in brand strategy. A common mistake is not applying the knowledge and advice gained from a mentor. It's just like collecting valuable ingredients but never cooking the meal. The real benefit of mentorship generally lies in actively implementing and experimenting with these insights in real-world scenarios !

The best way to learn through mentorship is by working closely with a senior colleague on the same project. That's why it's a good start for juniors to work in an agency with more mature strategists who can provide qualified feedback, share their experience, and distinguish strong ideas from weak ones. The balance of learning, applying knowledge, and receiving reviews is a good formula for newcomers.

Setting mentoring start and end period is key And not being consistent with the mentoring session is also a mistake that prevents the mentee to reach its goals. It’s important that the mentor and the mentee get in touch regularly in order to assess progress during a finite time-period.

Not knowing your worth -This is whereby lots of players just rush in doing something and later on they regret ,take your time discover yourself be self oriented Examine yourself be confident with yourself and Worthied that's when people can respect you and even when it comes to Money matters you know what you are worth don't just go with the wave

When one seeks for a mentor they need to be clear and (most importantly) specific on what they are looking for in a mentor. Some of the common mistakes to be avoided 1. Mismatch on the asks and gives 2. Lack of dedication of the mentee to neither follow suggestions nor come prepared 3. Lack of professionalism in being available and seeking time