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What are the most common mistakes to avoid when creating a pitch deck?

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A pitch deck is a crucial tool for presenting your small business idea to potential investors, partners, or customers. It should showcase your value proposition, your market opportunity, your traction, your team, and your financials in a clear and concise way. However, many entrepreneurs make common mistakes that can undermine their pitch and hurt their chances of getting funded or generating interest. Here are some of the most common mistakes to avoid when creating a pitch deck.

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Stephanie Fontaine

Connecting women-owned businesses to large supply chain buyers ?? Follow me for tips and resources

1 Too much information

One of the biggest mistakes is to cram too much information into your pitch deck. You don't need to include every detail of your business plan, your product features, your customer feedback, or your competitors. Your pitch deck should be a teaser, not a tome. Aim for 10 to 15 slides, and use simple and visual elements to convey your key points. Remember, your pitch deck is not a substitute for a conversation, but a catalyst for one.

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Stephanie Fontaine

Connecting women-owned businesses to large supply chain buyers ?? Follow me for tips and resources
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When I prepare business owners to pitch their products or services to large supply chain buyers, many of them pull out a 30+ slide PowerPoint. When I ask them to cut it in half, they struggle. It's counterintuitive for business owners not to include EVERYTHING in a sales pitch because everything seems important to them. But here's the reality of prospective clients: 1) they see hundreds of pitches. 2) they first want to know what's in it for them. 3) they likely wont purchase on the spot. For those reasons, pitches must be short, customized and memorable. The purpose of an initial pitch is not to get the sale, it's to intrigue the prospective client enough to get a second meeting.

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Ahmad Ahsan Akbar

Business Intelligence Analyst | Data Scientist | Financial Analyst | Digital Marketer | Researcher | Management & AI Business Consultant
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Provide only relevant details that are vital. Be concise and to the point. It would support in conveying your message to the target audience in a more meaningful as well as impactful manner.

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Cidália Eusébio

Research Fellow @ London South Bank University | NHS Clinical Entrepreneur'24 | Nurse, Public Health Specialist, Data Science
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Some of the mistakes I see is making the information to specific and complex that the audience does not understand the goal of the product. Just make it simple, then explained in technical detail if you are required to do so.

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2 Too little differentiation

Another common mistake is to fail to demonstrate how your small business is different from others in your space. You need to show why your solution is better, faster, cheaper, or more innovative than the existing alternatives. You also need to show how you can defend your competitive advantage from potential copycats or incumbents. Use data, testimonials, or case studies to back up your claims and show your unique value proposition.

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Ahmad Ahsan Akbar

Business Intelligence Analyst | Data Scientist | Financial Analyst | Digital Marketer | Researcher | Management & AI Business Consultant
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The companies win the audience by providing a low-cost offering compared to competitors or offering a differentiated product/service. If we strive for differentiation, then look for substantial or meaningful differences that can compel the target audience to move from their existing supplier to ours.

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3 Too much hype

A third common mistake is to overstate your achievements, your projections, or your potential. You may be tempted to use buzzwords, exaggerate your numbers, or make unrealistic assumptions to impress your audience. However, this can backfire and damage your credibility and trustworthiness. Investors, partners, and customers are savvy and will see through your hype. Be honest, realistic, and humble about your small business and its challenges and opportunities.

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4 Too little storytelling

A fourth common mistake is to rely on facts and figures alone to persuade your audience. While data is important, it is not enough to capture attention and emotion. You need to tell a compelling story that connects your small business to a problem, a solution, and a vision. You need to show how you came up with your idea, how you validated it, how you built it, and how you scaled it. You also need to show how your small business can make a positive impact on the world.

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Ahmad Ahsan Akbar

Business Intelligence Analyst | Data Scientist | Financial Analyst | Digital Marketer | Researcher | Management & AI Business Consultant
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The world is moving on storytelling as there is a lot of marketing-based communication all around us. The success criteria are based on telling a compelling story that can inspire our audience.

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5 Too little preparation

A fifth common mistake is to create a pitch deck without doing enough research, testing, or feedback. You need to understand your target market, your customer needs, your competitive landscape, and your industry trends. You also need to validate your assumptions, test your product, and measure your results. You also need to seek feedback from mentors, peers, or experts who can help you improve your pitch deck and avoid pitfalls.

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6 Too little customization

A sixth common mistake is to use the same pitch deck for every occasion. You need to tailor your pitch deck to suit your audience, your goal, and your context. You need to know who you are pitching to, what they care about, and what they expect. You also need to adjust your pitch deck according to the format, the time, and the medium of your presentation. You may need to create different versions of your pitch deck for different purposes, such as an elevator pitch, a demo day, or a meeting.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Sherif Sabry

?? LinkedIn Top 1% Customer Service Voice and Expert | B2B Marketing and Sales Professional Manager | Chemicals Import and Export Specialist (MEA)
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-Lack of Exit Strategy: Investors are interested in how they can eventually recover their investment. Include potential exit strategies. -Underestimating Team Slide Importance: Investors invest in people. Failing to highlight your team's capability can undermine your pitch.

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Cidália Eusébio

Research Fellow @ London South Bank University | NHS Clinical Entrepreneur'24 | Nurse, Public Health Specialist, Data Science
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They way you prepare pitch decks would be different depending on your audience: - You can have a pitch deck for VC's and PE focus more into the financial aspect or you could have a pitch deck focus for a normal audience of people. Understand who is your audience is important when creating them.

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What are the most common mistakes to avoid when creating a pitch deck?

1

2

3

4

5

6

7

1 Too much information

2 Too little differentiation

3 Too much hype

4 Too little storytelling

5 Too little preparation

6 Too little customization

7 Here’s what else to consider

Small Business

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What are the most common mistakes to avoid when creating a pitch deck?

1

2

3

4

5

6

7

1 Too much information

2 Too little differentiation

3 Too much hype

4 Too little storytelling

5 Too little preparation

6 Too little customization

7 Here’s what else to consider

Small Business

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