What are the most advanced social media advertising techniques for experienced marketers?

Success tips: 1- Do not follow Meta's recommended settings 2- Focus on Cross-Platform Advertising 3- Research Lookalike Audiences, works for some

Use RLSA to merge Google's PPC search ads with social media ads. RLSA has tremendous power. Ads on Google can be targeted to to those who have recently visited your site. It triples conversion and click-through rates while cutting CPC in half. But there's one problem. RLSA isn't meant to attract customers who aren't already familiar with your business. Ads on social media platforms step up here. They are an inexpensive method to start the process of biassing people towards you. Even if individuals don't have an immediate need for your products or services, they are more likely to find you through a search if they have heard of your brand or if your content has impressed them in the past.

This can’t be overstated enough. We live in a time where we can contextualize every creative for each ad and each audience on each platform. Get granular with imagery, copy, and even type of ad for each persona you’re after. Test relentlessly and double down on the winners. The punch line is not only to different audiences act different on a platform, but they also act differently across platforms too. Meet them where they’re at and how they want to be met. You’ll crush you’re ROAS when you do.

Use dynamic creative optimization (DCO) to personalize ads at scale. DCO allows you to automatically generate and deliver different versions of your ad based on individual user characteristics, such as demographics, interests, and purchase history. This can help you to create more relevant and engaging ads, which can lead to higher click-through rates (CTRs) and conversion rate

One method is Hyperlocal Marketing. It is a targeted marketing strategy that focuses on promoting products or services to an audience in a localized geographic area. You can refine your audience to serve ads to not only people who live in a certain location but also to people who WERE in that location. As per Meta help - ''... location targeting selection that you choose will be used to find people living in or recently in the selected location. This helps you reach many people....'' Geo-targeting is possible on Facebook & Google ads where pin can be dropped on a spot on the map & radius of 1-50 miles can be selected for ad placement. Google allows you to even select pin codes. You can also exclude your competition-dominated areas.

This is huge. In fact, I’d say it’s more important than purely top of funnel advertising on social. You shouldn’t go for the sale immediately on social. We all have evolved to tune that out. You’ll get way more traction and conversion when you use retargeting on social coupled with targeting in high-intent areas like search. Doing that is a one-two punch that will yield much higher ROI and much lower CPC than not including it in your strategy. Ignore retargeting at your peril!

Retargeting and remarketing are absolute game-changers in digital advertising! It's all about nurturing those valuable prospects who have already shown interest in your brand but haven't converted yet. These techniques are powerful in increasing conversions, customer loyalty, and overall lifetime value. Leveraging tools like Facebook's Custom Audiences, Google's Remarketing Lists, or LinkedIn's Matched Audiences empowers you to create highly targeted campaigns that deliver impressive results. Don't miss out on the opportunity to engage with your warmest leads!

Remarketing helps businesses show their ads to people who have visited their websites before. - Page Tagging Focus: Decide which pages of your website to tag for remarketing. Choose pages that align with your marketing goals. - Segment Your Audience: Tailor your remarketing campaigns to different types of website visitors. - Ad Variety: Make ads in various sizes to reach a wider audience. - Bid Higher for Interested Visitors: If someone visits your product pages or shopping cart but doesn't complete a purchase, increase your ad spend to target them more aggressively. - Offer Coupons: Use discounts to re-engage visitors who abandoned their shopping carts.

**Retargeting/Remarketing on Facebook:** 1. **Set up the Facebook Pixel**: - Install the Facebook Pixel on your website. This pixel tracks user interactions and website events. 2. **Create Custom Audiences**: - In Facebook Ads Manager, go to the "Audiences" section. - Create a Custom Audience based on specific criteria. You can choose from several options: - Website traffic: Target users who visited specific web pages or took certain actions on your site. - Customer lists: Upload your customer email list to target existing customers. - App activity: Reach users who have engaged with your app. - Engagement: Target users who interacted with your Facebook or Instagram content. 3. **Set Audience Duration

Your ads need to speak directly to your specific target audience. Consumers now expect personalization and take action on content that captures their attention while answering their needs. You must constantly test your ads to make sure your ideal customers find your copy and creative compelling, and that you are taking advantage of the algorithm without alienating these customers. It's also extremely important to make sure the post-conversion customer journey is set up to increase customer lifetime value. You should integrate your social accounts with every digital channel so data is collected from click to conversion. This data allows you to understand your best customers, as well as people who engage with your brand in other ways.

The consumption patterns on social media have shifted from static marketing to video marketing. This is a significant change that marketers need to consider while making their content strategy. Videos are easier to consume, use both visual and auditory senses and can engage the audience for longer times. The platforms and algorithms have also started pushing more of video content. These video characteristics can be used to hack growth in video marketing: ? A strong hook ? Fast-paced editing ? Captions and Visual Elements ? Supers and Sound Effects ? A direct CTA

I love running video ads, they are more engaging than traditional image ads. But here's the catch: your video needs to be well-edited and to the point. I'm talking 15-30 seconds max. And it needs to start with a crazy hook! The first few seconds of your video are crucial for grabbing your audience's attention.

**Video Advertising:** 1. **Platform Selection**: - Choose the social media platform or advertising network that aligns with your target audience and ad goals. Popular platforms for video ads include YouTube, Facebook, Instagram, Twitter, and LinkedIn. 2. **Video Content Creation**: - Create high-quality, engaging video content that resonates with your target audience. - Consider different video types, such as product demos, customer testimonials, explainer videos, or storytelling videos. 3. **Video Length**: - Optimize the video length based on the platform and the nature of the content. Short videos (15-30 seconds) are effective for quick engagement, while longer videos can be used for more in-depth storytelling.

I read through all of the responses so I’m not adding more of the same and I think everything said is really important! However, one thing missed and mentioned in the initial prompt is authenticity with video content. I believe a key to creating good video content is making it so consumable the user doesn’t realize it’s an ad until they’re hooked. You can provide value, comedic relief, or info but doing so in a way that relates to your audience. I think everyone on the planet is pretty aware of ads, when they see them and in general will just pass on a new company presenting hard sales tactics.

An often-overlooked aspect of successful social media video campaigns is the element of ENTERTAINMENT. Successful videos are those that keep a viewer’s attention on the video for as long as possible. We can do this by taking cues from content creators whose audiences align with our target demographic; does our target audience like quick cuts, punchy copy and highly-edited videos? Or do they prefer unfiltered, “real-life”, raw content? If we keep audiences entertained, we increase both watch time AND consumer trust.

Determine your target audience and select influencers whose followers match your ideal customer demographic. Research and identify influencers who are relevant to your niche and have an engaged and authentic following. Consider factors like reach, engagement rate, and content quality. Reach out to influencers, and build a genuine and mutually beneficial relationship. Explain your campaign objectives and discuss how you can collaborate.

In the age of “deinfluencing,” smart strategy is key. Identify goals up front and determine plans to measure ROI. Leverage nano- and micro- influencers who tend to have higher engagement rates, tighter-knit communities, and lower fees. Select influencers whose audiences align with yours. Don’t be afraid to ask for past campaign samples and success metrics. Build real relationships with your influencers and ensure they’re fully bought in. Their content is stronger when their recommendation is authentic. Avoid the urge to over-prescribe. Share clear goals, expectations, and content guidelines, then let the influencer create in their own style. This is infinitely more effective than scripted content (audiences can tell the difference).

Here are a few strategies to improve your influencer marketing game: - Focus on Smaller Influencers: Micro and nano influencers with fewer followers can be more effective. - Build Long-Term Partnerships: Creating ongoing collaborations is key for success in influencer marketing. - Prioritize Authenticity: Authentic and unfiltered content resonates well with audiences. - Run Various Campaigns: - Gift Products for Mentions - Pay for Content Promotion - Use Affiliate Marketing - Collaborate on Content - Let Influencers Take Over Your Account or Vice Versa - Co-create products with Influencers for Fashion and Beauty e-commerce. Influencer marketing is gaining popularity for all the right reasons.

Keep in mind that longer-term influencer partnerships perform much better than shorter or one off campaigns. Repetition is recognition; an audience is more likely to trust the word of an influencer who has spoken about a brand or product 10+ times over the course of a year than someone who is just giving a discount code for a few pieces of branded content.

This is one of the most effective methods to expand the reach of your brand. You can promote your products to your target audience through paid marketing with influencers, who are skilled at leveraging their audience to drive purchases. However, non-paid influencer marketing is even better as it generates a higher level of trust in the product. It helps you establish new relationships with their followers, increasing their intention to make a purchase. Creating user-generated content is an excellent way to demonstrate the functionality and usage of the product. Since it is not paid, the audience perceives the display as more authentic and informative instead of when it's paid and the audience think s the output is polished and unrealistic

Social listening is becoming a essential element for both Marketers & brands. It's important to understand & study the pain points of our target audience.

Social listening and analytics are crucial for understanding market trends, audience sentiments, and competitor actions on social media. They help evaluate campaign performance and ROI, guiding strategy optimization. Using tools like Facebook Insights or Hootsuite, marketers can interpret social data to make informed decisions, adjust tactics, and maintain a competitive edge. These techniques enable a responsive and data-driven approach to digital marketing.

Social listening and analytics are crucial in the digital age for several reasons. They allow businesses to monitor and understand conversations and sentiments about their brand, products, and industry on social media and the internet. This real-time insight helps in making informed decisions, improving customer service, and identifying emerging trends. It also aids in crisis management and reputation protection. Analytics provide quantifiable data on campaign performance, audience demographics, and engagement, enabling data-driven strategy adjustments. Both social listening and analytics contribute to enhancing brand perception, customer satisfaction, and ultimately, achieving marketing goals and business success.

Creating an effective list for social listening is crucial. To gather meaningful insights, compile a list of relevant keywords and phrases from the following categories and apply them to your social listening software settings: - Your brand name - Your social media handles - Words and hashtags associated with your brand - Topics that resonate with your target market - Industry-specific buzzwords - The names of your products - Your product category - Slogans you've employed - Valuable audience insights you've collected Crafting a comprehensive list ensures you're tuned in to all the right conversations and trends in your niche.

Leveraging analytics to understand audience interests and behaviors is essential for building targeted advertising campaigns. Analyzing data patterns and engagement metrics can help a business pinpoint what resonates with its audience, from content preferences to peak activity times. This intelligence informs not only the creative approach, ensuring effective messaging, but also the strategic placement of ads, maximizing visibility among the most receptive segments. Data-driven strategies elevate campaign efficacy, ensuring a higher ROI by connecting with audiences in a more meaningful, personalized manner.

One thing I see overlooked again and again is actually linking campaigns with an organic strategy. For example if you’re advertising on LinkedIn- it’s wise for business development teams to start connecting with key decision makers in target audiences. If you’re advertising a product on Meta - is your organic content also giving a bit more detail. Trust is a key factor and when an organisation solely relies on ads and has a page that hasn’t been touched since 2019 it erodes trust.

The most influential strategy I’ve seen based on 250.000.000+ USD in ad spend across paid social (mainly Meta & LinkedIn), is having a data driven content system. Being super consistent with your naming conventions and having integrations to pull out your data for an easy overview and quick optimization is the most impactful way of going from good to great. It’s also what’s needed to break through the glass ceiling when you feel like it’s beginning to become hard to scale your budget further.

One thing most brands need to understand is that no one comes on a social media platform to follow a brand that sells. If you’re looking to create engagement, then find a brand voice that can your audience would want to engage with. If you want organic growth, that look at content creators more than brands. Understand your consumer’s motivation and create content that they would find engaging and worth following.

One very important thing to consider for social channels is a full funnel strategy if your brand has been using social channels for advertising since quite sometime. A lot of brands either use Social channels for Awareness or for acquisitions only in silo. Use awareness campaigns for the top of the funnel, engagement strategies for the middle, and conversion-focused content for the bottom. It's about guiding users from discovery to conversion effectively and that’s what your creatives & copy should also talk about at each stage.

A/B testing of your copy is paramount: Firstly, to test 'hooks' that grab attention. Secondly, it's crucial to test the visual presentation of your copy; consider the readability, and the length of sentences and paragraphs. Lastly, assess your CTA (call to action). To me, that's pretty straightforward. But it appears that A/B testing in social media advertising is considered an advanced technique—even for experienced marketers. At least, it's often overlooked.