What metrics should you use to measure the success of a Reddit ad campaign?

1 Impressions and reach

Impressions and reach are two basic metrics that show how many times your ad was shown and how many unique users saw it. These metrics can help you understand how well your ad is matching your target audience and how much exposure you are getting on Reddit. You can use these metrics to calculate your frequency, which is the average number of times a user saw your ad. A high frequency can indicate that your ad is relevant and engaging, but it can also lead to ad fatigue and lower click-through rates. You should aim for a balanced frequency that maximizes your reach without annoying your audience.

2 Clicks and click-through rate

Clicks and click-through rate (CTR) are two metrics that measure how many users clicked on your ad and what percentage of impressions resulted in clicks. These metrics can help you assess how effective your ad is at attracting attention and generating interest. A high CTR can indicate that your ad is appealing and relevant to your audience, but it can also depend on other factors such as your ad format, placement, and bid. You should compare your CTR to the average CTR for your industry and campaign type, and test different variations of your ad to improve your performance.

3 Conversions and conversion rate

Conversions and conversion rate (CVR) are two metrics that measure how many users completed a desired action after clicking on your ad and what percentage of clicks resulted in conversions. These metrics can help you evaluate how successful your ad is at driving action and achieving your campaign goals. A high CVR can indicate that your ad is aligned with your audience's needs and expectations, but it can also depend on other factors such as your landing page, offer, and tracking. You should define your conversion goals clearly and use a tracking pixel or a third-party tool to measure your conversions accurately.

4 Cost per click and cost per conversion

Cost per click (CPC) and cost per conversion (CPC) are two metrics that measure how much you pay for each click and conversion generated by your ad. These metrics can help you monitor your campaign budget and return on investment (ROI). A low CPC and CPC can indicate that your ad is efficient and profitable, but they can also vary depending on your bid strategy, competition, and quality score. You should optimize your bid and quality score to lower your costs and increase your ROI.

5 Engagement and comments

Engagement and comments are two metrics that measure how many users interacted with your ad and what kind of feedback they gave. These metrics can help you understand how well your ad is resonating with your audience and what kind of sentiment they have. A high engagement and positive comments can indicate that your ad is creating a buzz and building trust, but they can also expose you to negative feedback and criticism. You should monitor your comments and respond to them appropriately to enhance your reputation and relationship with your audience.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?