What metrics should you track when using trend research for content marketing?

It's important to note that some of these tools, like Google Trends, has a minimum threshold for tracking (or at least publicly displaying). That said, if your topic/brand is "niche" and you're analyzing over time, then you'll either see no data, or you'll see your data go flat at points (be careful not to misinterpret; hover over such points!). In those cases where you mostly see sporadic/no data, you can use finer grain tools, but some won't show volumes over time, so "trends" could be difficult to extrapolate (you'd essentially assume constants; e.g. IF these had lower volumes, "marketing" is - always - more popular than "marketing analytics," not that "marketing" is currently - or becoming - more popular than "marketing analytics").

When utilizing trend research for content marketing, focus on tracking engagement metrics such as click-through rates, social shares, and user interactions. Additionally, monitor audience sentiment and the impact of trends on your brand's reach and relevance in your industry.

When leveraging trend research for content marketing, monitoring social media engagement metrics is crucial for assessing the effectiveness of your content strategy. It's like a compass that guides you towards what resonates most with your audience in the ever-changing landscape of trends. Tracking metrics like likes, comments, and shares on social media platforms provides direct feedback on how well your content aligns with current trends, analyzing metrics related to reach and impressions can help gauge the extent to which of your content is being exposed to a wider audience. It's a dynamic, data-driven approach that ensures your content remains relevant and resonant amidst ever-evolving trends.

Whether website traffic consists of first-time or repeat visitors, it's a valuable indicator to measure User Engagement and Retention Strategies. For businesses with a subscription or membership model, identifying repeat visitors is crucial. Also, for an e-commerce site, focus on repeat visitor behaviour and loyalty can help to make more informed decisions.

Working at a billion-dollar retail company, conversion rate is of the utmost importance when conducting trend research. Here are the top three reasons why conversion rate is important: 1) It provides a clearer image than site traffic into how a business will be doing financially. 2) It shows interest vs follow-through on each product. For example, you could have an interesting product that garners a lot of traffic but few sales earning a low CVR. This could tell you the product is priced at the wrong price point. 3) You can see where your company falls within macroeconomic trends. If the economy is hurting but your CVR is strong, you're in a really good place.