What metrics can you use to measure partner evaluation effectiveness?

2 Partner engagement rate

Another metric that you can use to measure partner evaluation effectiveness is the partner engagement rate. This is the percentage of partners that are actively engaged with your partnership program, such as by participating in training, events, co-marketing, referrals, or feedback. The partner engagement rate can help you measure the quality of your partner relationship, the value of your partner benefits, and the impact of your partner communication. You can segment your partners by different categories, such as type, size, location, or stage, and track their engagement rate over time.

3 Partner satisfaction score

A third metric that you can use to measure partner evaluation effectiveness is the partner satisfaction score. This is a measure of how satisfied your partners are with your partnership program, based on surveys, interviews, reviews, or testimonials. The partner satisfaction score can help you evaluate the strengths and weaknesses of your partnership program, identify areas for improvement, and increase partner loyalty and retention. You can ask your partners to rate different aspects of your partnership program, such as support, resources, incentives, or expectations, and calculate the average score or the net promoter score (NPS).

4 Partner performance score

A fourth metric that you can use to measure partner evaluation effectiveness is the partner performance score. This is a measure of how well your partners are achieving your partnership goals, such as revenue, leads, conversions, retention, or advocacy. The partner performance score can help you assess the return on investment (ROI) of your partnership program, reward your high-performing partners, and provide feedback and coaching to your low-performing partners. You can set specific and measurable key performance indicators (KPIs) for each partner, and track their progress and results over time.

5 Partner attrition rate

A fifth metric that you can use to measure partner evaluation effectiveness is the partner attrition rate. This is the percentage of partners that leave your partnership program within a given period, such as a month, a quarter, or a year. The partner attrition rate can help you understand the reasons for partner churn, the impact of partner churn on your business, and the strategies to prevent or reduce partner churn. You can analyze the data on your partner attrition rate, such as the timing, the frequency, the type, or the cause, and take actions to improve your partner retention.

6 Partner lifetime value

A sixth metric that you can use to measure partner evaluation effectiveness is the partner lifetime value. This is the total value that a partner generates for your business over the duration of your partnership, minus the cost of acquiring and maintaining the partner. The partner lifetime value can help you estimate the long-term profitability of your partnership program, optimize your partner acquisition and retention costs, and allocate your resources and efforts accordingly. You can calculate the partner lifetime value based on the average revenue, margin, retention, and acquisition cost per partner.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?