The third step of link reclamation is to reclaim the links that you deserve but don't have. These are the links that should point to your website, but for some reason, they don't. There are three main types of links that you can reclaim in this way: unlinked mentions, competitor links, and outdated resources. Unlinked mentions are the instances where your brand, product, or content is mentioned on another website, but not linked to your website. You can find these mentions by using tools like Google Alerts, Mention, or BuzzSumo, and then reach out to the webmasters and ask them to add a link to your website. Competitor links are the links that your competitors have, but you don't. You can find these links by using tools like Ahrefs, Moz, or SEMrush, and then analyze their relevance, quality, and authority. You can then try to replicate or replace these links by creating similar or better content, offering value, or building relationships. Outdated resources are the links that point to outdated or low-quality content on another website, but could point to your updated or high-quality content instead. You can find these links by using tools like Ahrefs, Moz, or SEMrush, and then look for content gaps, errors, or inconsistencies. You can then reach out to the webmasters and suggest replacing their links with your content.