What link building strategies can e-commerce sites use to improve SEO?

2 Leverage your products

Another way to build links is to leverage your products as a source of content. You can showcase your products in different ways, such as featuring customer reviews, testimonials, case studies, or success stories. You can also create product comparisons, best-of lists, or gift guides. These types of content can help you demonstrate the value and quality of your products, as well as appeal to different segments of your audience. For example, if you sell kitchenware, you can create a product comparison between two popular blenders, a best-of list of the top 10 knives, or a gift guide for foodies. These types of content can attract links from other sites that cater to similar niches or interests.

3 Reach out to influencers

A third way to build links is to reach out to influencers who have a large and loyal following in your industry or niche. Influencers can help you increase your brand awareness, credibility, and reach, as well as generate more traffic and conversions. You can collaborate with influencers in different ways, such as sending them free samples, sponsoring their content, inviting them to guest post, or interviewing them. The key is to find influencers who share your values, goals, and audience, and offer them something of value in exchange for a link. For example, if you sell beauty products, you can send them a free sample of your latest product, sponsor their video tutorial, invite them to guest post on your blog, or interview them about their beauty tips. These types of collaborations can result in more links from their platforms and followers.

4 Build relationships

A fourth way to build links is to build relationships with other websites and online communities that are relevant to your industry or niche. Relationships can help you establish trust, reputation, and authority, as well as create opportunities for link exchanges, guest posting, or co-creation. You can build relationships by engaging with other sites and communities, such as commenting on their posts, sharing their content, joining their forums, or participating in their events. The key is to be genuine, helpful, and respectful, and avoid spamming or self-promoting. For example, if you sell fitness equipment, you can comment on a fitness blog, share a fitness podcast, join a fitness forum, or participate in a fitness challenge. These types of interactions can help you build rapport, recognition, and reciprocity, which can lead to more links from other sites and communities.

5 Monitor your competitors

A fifth way to build links is to monitor your competitors and see what they are doing to get links. You can use tools like Ahrefs, Moz, or SEMrush to analyze your competitors' backlink profiles, and identify their sources, strategies, and tactics. You can then use this information to find potential link opportunities, such as sites that link to your competitors but not to you, sites that accept guest posts or sponsored content, or sites that mention your competitors but not you. You can then reach out to these sites and pitch them your content, products, or collaborations. The key is to offer them something better, different, or unique than your competitors, and show them how linking to you can benefit them. For example, if you sell travel accessories, you can find sites that link to your competitors' travel guides, and pitch them your own travel guides that are more comprehensive, updated, or customized. These types of pitches can help you gain more links from sites that are already interested in your niche or industry.